Sales Manager

DEBBIE BAQUIRAN

San Jose, CA ***** ● 650-***-**** ● adbiru@r.postjobfree.com

Key Skills

Project Management Vendor Management Communication Product Analysis Consumer Insights Revenue Growth Analytical Problem Solving Planning & Analysis Layout Plans & Planograms Product Pricing & Negotiation Strategic Microsoft Office: Excel, Word, Publisher, PowerPoint

Professional Experience

Macys.com, San Francisco, CA August 2019 – Present

Associate Website Merchandising Manager, Center Core

Responsible for achieving customer satisfaction and driving digital revenue by analyzing and setting up content on Macys.com.

Improve the foundation of the website’s taxonomy and navigation, work on attribution of products, and analyze data to optimize the customer’s discovery and selection.

Execute promotions and brand shops, onboard product, perform site maintenance, optimize search, maximize vendor assets, and use analytics to drive sales and conversion.

Lead and join regular calls with vendors, merchants and other business partners.

Williams Sonoma Inc. / Pottery Barn Kids, San Francisco, CA January 2019 – August 2019

Assistant Website Merchandiser (Temp), Textiles Department

Execute seasonal and daily merchandise strategies to maximize sales and achieve/exceed financial plans. This includes all aspects of the online purchase experience and shopping funnel, from inspirational content to informational product pages.

Create and maintain the product information and selling pages; plus, audit site to ensure presentation and product data are correct.

Develop seasonal product roadmaps which consolidate and communicate all required information about the product.

Work with cross-functional partners to ensure all aspects of the page are accurate.

Work with inventory partners to accurately execute promotions and pricing strategies, being aware of inventory levels, backorder issues, and strategic initiatives.

Populate and rank the sale shop paths during promotional offers.

Assist manager in the development, communication and execution of the visual merchandising strategy, including briefs to the creative teams for content development, site design, page layouts, video, photography, and design tools.

Manage eCommerce photo shoot samples and logistics for the product division and attend seasonal photo shoots to ensure accurate execution.

Collaborate with brand merchant partners on an ongoing basis to review and understand the business and share learnings and opportunities to maximize sales in the eCommerce channel.

Meet digital initiative deadlines. Take on additional projects, as needed.

Walmart.com, San Bruno, CA March – December 2018

Site Merchandise Specialist (Contract), Home Department

Responsible for optimization of the site presentation and product merchandising for the Home Department to best respond to customer demand and increase conversions.

Partners with the Merchant/Category teams to gain visibility into key item and category drivers in order to maximize site performance and help achieve the Home Department’s sales goals.

Builds and optimizes site for the Home Department by executing front-end customer content, ensuring on-time completion and coordinating work with cross-functional partners.

Executes site module refreshes and seasonal campaign initiatives using wireframes to build Home category pages.

Implements merchandising strategy through the use of 10+ in-house proprietary software tools.

QA site builds to ensure all images, links and copy writing are accurate and scheduled to launch on a timely basis.

Resolves back-end customer experience issues by analyzing, executing, and improving site assets, navigation and item data.

Nydj Apparel, San Francisco Bay Area, CA 2011 – 2017

Merchandise Coordinator, Sales Department

Managed 3 wholesale apparel divisions in the top volume Macy’s, Nordstrom and Bloomingdale’s in SF Bay Area.

Cultivated and built ongoing relationships with each store on business opportunities and store needs.

Communicated and provided feedback to NYDJ Director, Account Executives and Macy’s, Nordstrom and Bloomingdale’s accounts on sales drivers, product assortments, floor presentations, stock issues and opportunities.

Strategized and executed merchandising of new assortments and rotated older assortments to secondary/tertiary positions ensuring pad is visually appealing to the customer.

Monitored sales, inventory, gross margin and replenishment levels for accounts.

Partnered with store management in hiring, developing, and training shop specialist positions on visual merchandising and product knowledge on trends and fits to drive sales.

Conducted seasonal product knowledge seminars for store personnel.

Project managed multiple shop installations.

Recognized as the only Merchandise Coordinator in USA to achieve sales plans for Spring 2017.

Increased client base during NYDJ Sales Events across various accounts.

Dkny Jeans Sportwear, San Francisco Bay Area, CA 2004 – 2011

Field Merchandise Manager / MassPro Inc. (2009 – 2011)

Liz Claiborne Inc. (2004 – 2009)

Directed 5 wholesale apparel divisions in each of the 8 top-volume Macy’s Inc. department store accounts in the Bay Area totaling $5 million in volume.

Managed the #1 top volume Macy’s door (Union Square, San Francisco) in the West Coast, top 5 in the country totaling $1.6 million in volume. In addition to managing the #2 top volume Macy’s door in the West Coast totaling $1.0 million in volume.

Fostered ongoing relationships with Macy’s personnel at all levels.

Provided updates to DKNY Jeans/Sportswear Regional Manager, Account Executives and Macy’s accounts on sales drivers, product assortments, floor presentation, stock issues and opportunities.

Supported and led merchandising initiatives with new assortment and rotated older assortments to secondary/tertiary positions ensuring pad is visually appealing to the customer.

Evaluated and monitored sales, inventory, gross margin and replenishment levels for accounts.

Collaborated with store management in hiring, developing, and training shop specialist positions on visual merchandising and product knowledge on trends and fits to drive sales.

Presented at product knowledge seminars for store personnel for all seasons.

Steered multiple shop installs.

Education and Professional Development

Associate of Arts, Merchandise & Marketing, Fashion Institute of Design & Merchandising, San Francisco, CA

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