JEFFREY BALLO

West Palm Beach, Florida Area Phone: 847-***-**** Email: adbi9j@r.postjobfree.com

PROFESSIONAL SUMMARY

Executive leader of integrated marketing strategies, leveraging leading edge consumer behavioral insights and analytical tools to maximize B2C and B2B sales, revenue growth, customer engagement, conversion, ROI, and retention. An entrepreneurial strategist who combines over 15 years of expertise in marketing products and services to align consumer needs with cross-functional plans that include digital and traditional direct response, cross-channel, loyalty, and referral programs.

SKILLS

Marketing Strategy Product Marketing Integrated Marketing Strategic Planning Brand Marketing Profitability Improvement Digital Marketing Email Marketing Content Marketing Lead Nurturing Marketing Communications P&L Responsibility E-commerce Promotions & Campaigns Customer Engagement Lead Generation Account Development Market Segmentation Customer Retention A/B Testing Product Management

C-Level Presentations Performance Optimization Business Acumen PROFESSIONAL EXPERIENCE

Director Account Development and Strategic Growth

Cross Country Home Services Boca Raton, FL 2018 - 2019

Successfully partnered with our largest strategic client accounts ensuring optimal product alignment, pricing and integrated strategic marketing are synchronized to drive increased sales and revenues growth.

Increased annual sales volume by over 20% and total revenues by over 10% annually.

Efficiently managed cost per acquisition (CPA) and competitive analyses, in-depth research, and contract negotiations and presentations to generate winning proposals and secure client affinity partnerships.

Managed, developed, and motivated a team of client managers leading them to the achievement of account goals resulting in 20% sales growth.

Coordinated and attended business reviews with our clients (annual, bi-annual, quarterly). Vice President Strategic Marketing

Vocaltec West Palm Beach, FL 2014 - 2017

Reporting to the CEO, successfully conceptualized, developed, and implemented innovative marketing strategies and projects to drive market impact and expansion for product launch and development as well as brand positioning efforts to achieve $100M in revenues.

Increased digital sales volumes by over 50% annually and improved customer retention by 30% annually.

Propelled brand visibility, corporate growth strategies, e-commerce business, and high-level integrated marketing initiatives to stimulate revenue growth and outperform defined objectives

Successfully conceptualized and implemented innovative customer acquisition and retention programs that included targeted A/B tested promotional and re-targeting campaigns, landing pages, banner ads, auto renewals, engagement emails, social media, newsletters, and referral programs

Communicated business results weekly with executive leadership and the board of directors regarding innovative marketing strategies, sales, retention, customer insights, and competitive analysis. Strategic Marketing Manager

U.S. Cellular Corporation Chicago, IL 2007 - 2013

Successfully conceptualized, developed, and implemented integrated marketing strategies for a $4B corporate-wide consumer and business pricing portfolio of devices and rate plans across customer life cycles.

Increased sales volume by over 10% annually.

Managed various multi-channel marketing campaigns across all channels including retail, business, online, sponsorships and events, email, digital, social media, and grass roots.

Effectively communicated all promotional campaign details throughout the sales and call center teams.

Identified weaknesses in existing marketing campaigns and developed pragmatic solutions within budgetary constraints, which cultivated $4B annual revenues.

Communicated business results monthly with senior leadership regarding marketing initiatives, KPI metrics, customer behavioral insights, competitive analysis, and SWOT analysis for real-time leadership conversations and fresh strategies resulting in over 10% increase in revenues. Retention Marketing Manager

U.S. Cellular Corporation Chicago, IL 2006 - 2007

Owned the design, planning, and execution of various strategically integrated customer retention and loyalty programs.

Improved customer retention by over 20% annually.

Generated increased customer engagement resulting in $30M incremental renewal revenues annually. Finance Manager

U.S. Cellular Corporation Chicago, IL 2004 - 2006

Managed $3B budget, revenue strategy across multiple sales channels, and comprehensive predictive long range forecasting model to drive increased market share and profitability.

Increased revenues by over 10% annually.

Developed all non-standard management reporting, KPI metrics, NPV, ROI, adhoc analysis, consumer insight studies, and developed recommended courses of action. Finance Operations Manager

Greenlee (Textron) Rockford, IL 2003 – 2004

Managed $500M annual operational budget, strategic multi-year plan, forecasting, analysis, and KPI reporting.

Provided counsel and strategic guidance for seven manufacturing plants across the U.S.

Generated improved operational performance volumes by over 10% annually. EDUCATION

Bachelor of Arts, Management and Leadership

Judson University Elgin, IL

TECHNICAL SUMMARY

MS Office, Excel (Pivot Tables), PowerPoint (C-level Dashboards), Google Analytics, AdWords, Salesforce, HubSpot, Amazon, Business Intelligence, Tableau, MailChimp, Qualtrics, Survey Monkey, SAP, Cognos, Oracle, and Visual Basic

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