Contact

adbhz7@r.postjobfree.com

www.linkedin.com/in/

anitharaghavan (LinkedIn)

Top Skills

CRM

Business Intelligence

Enterprise Software

Languages

English (Native or Bilingual)

Tamil (Native or Bilingual)

Certifications

Certified Siebel 7 Consultant

Anitha Raghavan

Product Strategist. Product Management

Pleasanton, California

Summary

A passionate product evangelist with a strong bias to build customer- driven products. Current responsibilities include managing various aspects of the product line from interactions with Customers, Prospects, Sales, Pre-Sales, Consulting to working with inbound stakeholders like Engineering, QA, Documentation and Tech Support.

Specialties:• Software Product Management • Healthcare Management • Patient Journey Tools • • Chat bots/Virtual Assistants

• Customer Relationship Management (CRM) • Business Intelligence

(BI) • Analytics • Data Modeling and Data Warehousing • Strategic Planning & Competitive Analysis • Build/Buy/Partner analysis •GRC

• Marketing Analytics • Loyalty Analytics• Social Media • Customer Success

Strong analytical skills • Ability to work cross functionally and manage relationships across multiple departments • Creative problem solving and strong presentation skills.

Experience

LiveWorld

Director, Social Media Products

September 2017 - January 2019

Responsible for leading the strategic direction for the new healthcare initiative for LiveWorld. Championed design thinking and customer-centric values to develop and maintain product roadmap, formulate requirements, and execute business and technical product strategy. Launched new healthcare solutions including patient journey management tools and virtual assistant that provide high-quality experience for patients and streamline the entire process. Build/Manage product management team, and lead initiatives that exceed aggressive growth targets. Work collaboratively with Sales, Marketing, Product Marketing, and Executive Leadership to recruit customers and early adopters. Page 1 of 5

Ellie Mae

Product Management

May 2014 - August 2017 (3 years 4 months)

Lead Product Management for Encompass CRM. Responsibilities include

• Assess the competitive landscape and product roadmap to introduce new features.

• Define customer requirements and created the product roadmap including feature-level product definition, buy vs. build evaluations and the release timelines.

• Create the go-to-market strategy that include the business model and KPIs for the business.

EllieMae acquired Mortgage Returns in Oct 2015 and I played a key role in the due diligence team focused on financial, market, and intellectual property analyses.

Experienced in a broad range of strategic and operational skills including:

• Market Opportunity and Competitive Analysis

• Evaluation of new technologies

• Strategic Planning & Partnerships

• Build/buy/partner analysis

• Product Definition, Development and Roadmap

• Product launches

Oracle

15 years

Principal Product Manager

June 2007 - December 2013 (6 years 7 months)

Successful and dedicated Product Manager exceptionally skilled in building and maintaining professional relationships, identifying and designing software enhancements, excelling in varying roles - technical, product definition, customer success.

Responsibilities include

•Gathering customer input and translating it into a set of well-defined product requirements

•Detailed Product Requirements as well as high level MRDs

•Product Positioning

•Competitive Analysis

•Business Case Presentation

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•Process Definition

•Act as liaison between development,support and customer, for escalated critical product issues.

As Principal Product Manager, I'm responsible for product strategy and product management of CRM Analytics product within the Oracle Business Intelligence Suite.

•Design and create the functional requirements documents for Marketing & Loyalty Analytics.

•Organize and lead customer validation sessions

•Evangelize our product to sales, services, customers,prospects and analysts.

•Hands on involvement in the full product lifecycle from concept to customer adoption.

•Articulate and persuasive communicator with experience in leading multi- functional teams consisting of product managers, software engineers, QA, documentation specialists & sales consultants.

•Strong technical background with experience in various technologies including analytics (OLAP, warehousing), & social networks (Open Social applications, Web 2.0 UIs)

•Team player who can be an individual contributor as well as manage and mentor others

•Perform such diverse tasks as debugging a technical issues, market research/ competitive analysis, presenting in a webinar and teaching technical courses. PROJECT MANAGEMENT SKILLS

•Expertise in building offshore teams

•Resource Allocaton

•Devising effective product launch/positioning strategies

•Achieve effective cross functional team colloboration

•Interview candidates and mentor new hires

Principal QA Engineer

2003 - 2007 (5 years)

Oracle BI (Siebel Analytics Applications) (June 2006 –June 2007)

•Project lead for designing and developing test strategy, test plan and test cases for testing Oracle BI Applications (formerly Siebel Analytics) for Siebel CRM adapters.

•Responsibilities include working closely with Product Management team by reviewing functional design documents, with development teams for Analytics Page 3 of 5

Applications by adding value during the TDD phase and later bring closure to issues found during testing.

•Coordinate efforts between product development teams and globally distributed testing team for the entire analytics module People Tools, Peoplesoft (2003- May 2006)

•Lead a team of tools QA engineers to successfully test the integration of Peoplesoft Tools with various versions of Peoplesoft Financials applications.

•Responsibilities include testing new processes and tools against different technology environments to identify risk areas and develop risk mitigation strategies and plans

•Document and prioritize improvement areas, categorize by impact, solution type, ease of development/change and repeatability

•Identify areas of improvement in future implementations and design standard, repeatable solutions to these areas.

•Manage and collaborate with team members on the development of Peoplesoft Tools, Peoplesoft Financials and lending specific expertise and knowledge to the process, as well as owning certain project components

•Have a strong knowledge on the following Peoplesoft Applications – oFSCM – General Ledger, Accounts Receivables, Accounts Payables, Asset Management

oTools – Application server, Web server, Application Engine, SQRs, XML Publisher

oCRM – Sales, Field Service

PROGRAMMING SKILLS

•Databases: Have strong knowledge on Oracle 10g,MSSQL and DB2 databases. Good understanding of ODBC, client connectivity, star schemas, OLAP etc.

•SQL:Thorough knowledge on SQL statements

•Java, XML, web services, WSDL, SOA: Good understanding in these areas Sr. QA Engineer

1999 - 2003 (5 years)

•Lead a team of 6-10 members in the above-mentioned releases. Responsible for resource allocation, escalation, risk analysis and maintaining effective communication between management and team.

•Improved Product Quality by working with Product Marketing and development teams to define requirements and reported issues with appropriate visibility in pre-release meetings.

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•Created Product Testing strategy and Automation Infrastructure using Win Runner scripts. Directed the efforts of Application Engineers to use these automation scripts.

•Expertise on the following Siebel Applications

oSiebel Sales, Marketing, Siebel Analytics (Answers), Siebel Mobile Applications, Siebel Installation.

Education

Bharathiar University

B.S, Electronics & Communication Engineering · (1988 - 1992) Page 5 of 5

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