Social Media Marketing
Resume:
M.A. Reyes Street, Little Baguio
San Juan City, *500
http:/www.linkedin.com/luisa-mamaradlo
adbh80@r.postjobfree.com
MARIA LUISA A. MAMARADLO
OBJECTIVE To secure a career opportunity where I can apply and expand further my abilities and more than five years of experience in the field of advertising, marketing and public relations
EXPERIENCE SR. SPECIALIST, MARKETING COMMUNICATIONS, EMERSON ELECTRIC (ASIA), LTD. March 2019 – PRESENT
• Conducts interviews, gathers and organizes information necessary for creating or developing news articles for marketing materials
• Creates or edits major article write-up for sales and marketing collateral
• Creates content for marketing campaigns and collateral
• Creates new marketing communication materials from customer specification/requirements to effectively represent the products, services, brands and/or organization to customers and prospects using the knowledge of layout principles and aesthetic design concepts using computer-based design software
• Creates simple design or template for digital assets
• Provides creative direction to the Design Team in execution of the project
WRITER (CONTRACT OF SERVICE PERSONNEL), DEPARTMENT OF TRANSPORTATION September 2018 – October 2018
• Carried out extensive researches on various transportation- related topics for the DOTr Secretary and other officials
• Covered transportation-related events, media engagements as well as Communications-related meetings within and outside Clark, Pampanga
• Drafted speeches, press releases/statements, messages, feature stories, and other transportation-related materials
• Generated content for information collateral for dissemination to the public via various platforms (i.e. social media, print, television, etc.)
• Worked in collaboration with the Media Affairs Unit and Digital Media Unit of the DOTr Communications office
• Prepared reports on DOTr and/or inter-agency meetings, discussions, and hearings
• Performed other duties or tasks assigned by the Assistant Secretary and the Director for Communications
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SENIOR MARKETING EXECUTIVE, GLOBAL SOURCES (CLOUDSTAFF PHILIPPINES, INC.) January 2017 – August 2018
• Worked closely with the Manager for Content Marketing
• In charge of the weekly and monthly email newsletters which promote products from advertisers, mostly from mainland China, and exhibitors, industry-related news and sourcing tips
• Attended the bi-annual Global Sources China Sourcing Fairs in Hong Kong
• Helped in the production of trade show newsletters which promote newly released or launched products at the show, events such as conferences during the trade show
• Planned the monthly newsletter calendar, content lineup to be featured in the newsletters
• Coordinated with Editorial Team in the publishing of additional content to the website, making sure content is up to date which will then be promoted in newsletters
• Coordinated with the Editorial Team for the latest contents and updates from the Global Sources website, printed and digital magazines
• Coordinated with the Buyer Marketing Team in Singapore for newsletter dispatch, schedule and A/B testing
• Coordinated with the Sales Team on the schedule and inclusion of paid ads, banners and other materials for promotion in newsletters
• Worked on a monthly analysis report of newsletters
• Ensured content is free from errors and follows the in-house editorial style guide
CONTENT EDITOR, GLOBAL SOURCES (EDISERVE EXHIBITIONS AND ADVERTISING, INC.) July 2014 – December 2016
• Edited and wrote technology-related content such as articles, infographics, product galleries, etc. for the Mobile Electronics vertical web page, print and digital magazines
JR. PRWEB EDITOR, VOCUS, INC. (NOW KNOWN AS CISION, INC.) May 2013 – July 2014
• Copyedited and proofread system-generated press releases
• Coordinated with Senior Editors to discuss and resolve any issues regarding client-submitted press releases
• Communicated effectively with clients regarding concerns about their press releases
• Ensured the integrity of the PRWeb brand by applying editorial guidelines by to press releases submitted by clients
INTERN, MANILA BULLETIN
April 2012 – June 2012
• Wrote articles for the Students and Campuses Section
• Attended weekly story conferences and pitched topics, articles to cover and feature
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• Covered press conferences, book launches and events among others
• Wrote and published news and features articles
EDITOR, THE VARSITARIAN, THE OFFICIAL STUDENT PUBLICATION OF THE UNIVERSITY OF SANTO TOMAS
May 2011 – June 2013
• Worked as Assistant News Editor, Online Editor and Features Writer
• Ensured that news articles follow The Varsitarian’s editorial style and guidelines
• Pioneered and co-produced The Varsitarian’s online video platform, “V Exclusives”
• Organized extra-editorial activities namely, The Poetry and Fiction Workshop (in English and Filipino); Gawad Ustetika, The Varistarian’s annual literary contest; Pautakan, the annual inter-collegiate quiz contest; and, Valik-Varsi, The Varsitarian’s alumni homecoming
• Chaired the 14th Inkblots, The Varsitarian’s national campus journalism fellowship that was held inside UST and participated by more than 200 campus journalists all over the country
• Worked alongside the Associate Editor in managing The Varsitarian’s website and social media accounts such as Facebook, Twitter, Tumblr, and YouTube EDUCATION MASTER OF ARTS IN PHILIPPINE STUDIES – LANGUAGE, MEDIA AND CULTURE, DE LA SALLE UNIVERSITY, TAFT AVE., MANILA
May 2013 – PRESENT
BACHELOR OF ARTS MAJOR IN JOURNALISM, UNIVERSITY OF SANTO TOMAS, ESPANA, MANILA
June 2009 – April 2013
PRIMARY AND SECONDARY STUDIES, ST. JOHN’S ACADEMY, SAN JUAN CITY June 1996 – March 2009
REFERENCES AVAILABLE UPON REQUEST
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