501-***-**** • Little Rock, Arkansas

adbh0h@r.postjobfree.com

linkedin.com/in/david-holmes-aa581b7

Profile

Public Relations / Advertising / Marketing / Interactive / Strategic Planning / Brand Promotion / Communications Marketing and communications professional with more than 15+ years of enhancing public image and marketing for consumer and business products and services.

Proven leader in strategic planning and execution of success-driven, multi-channel communications strategies and programs. Repeated success conceptualizing and executing proactive campaigns that elevate brand image, safeguard organizational reputation and yield sustained bottom-line growth. Comprehensive knowledge and experience in all aspects of marketing and communications. Proficient in researching, discovering and incorporating leading-edge marketing tactics and current industry trends to drive business/product development and customer engagement. Flexible and goal-driven management style, effectively balancing competing priorities to deliver high-quality results on- time and within budget.

Highlights of Expertise:

Strategic Planning and Analysis • Supervisory Leadership • Project Management

Brand Management • Detail-oriented • Business Management

Digital/Direct Marketing • Creative Thinking • Public/Media Relations

Internal/External Campaigns • Client Solutions • Budgeting

Audience-centric Planning • Trade Show/Event Planning • Writing Career Experience

D. H. HOLMES COMMUNICATIONS -- Little Rock, Arkansas President (2006-Present) Private marketing communications consultant, offering integrated services spanning strategic planning and tactical execution for PR, advertising, marketing and interactive communications to corporations and agencies. Selected Achievements:

Created online communications program to positively increase relationship between retail dealers and Coulson Oil Company.

Achieved positive media exposure by strategizing and implementing various public news announcements.

Wrote and assisted in multi-channel collateral development. BOZELL -- Little Rock, Arkansas Account Director (2004-2006) Led account management and new business development for Arkansas office of multi-million dollar regional communications agency. Duties included daily management of accounts, strategic planning, intra-department team coordination and account profit/loss. Created marketing and communications strategies to drive sales. Selected Achievements:

Increased customer engagement and product/service sales on behalf of Coulson Oil Company by revitalizing legacy internal communications systems.

Elevated consumer engagement and sales for First Western Bank by designing a streamlined and visually appealing customer-facing website.

Provided consultative marketing guidance for several Entergy Corporation initiatives to improve quality of low- income customer assistance.

Created and supervised new business efforts in fields of agriculture, banking, and software, among others. David H. Holmes

Additional Experience

STONE WARD -- Little Rock, Arkansas

Senior Account Manager at $40 million Arkansas advertising agency. Overall responsibility for management and profitability of agency’s multi-million dollar national account, Terminix International. Duties included comprehensive market research, strategic planning, account team organization and management and integration of multi-discipline communications. Increased brand and top-of-mind awareness. Generated revenue growth, developed sales collateral for field personnel and designed technical/customer service oriented training programs. Selected Achievements:

Instrumental in executing Terminix’s award-winning national television advertising campaigns.

Increased total brand awareness and top-of-mind awareness for Terminix.

Designed new employee recognition program for TruGreen brands (sister companies to Terminix).

Developed theme and associated collateral for annual TruGreen awards ceremony.

Assisted in redesign of Terminix consumer website. TEMERLIN McCLAIN -- Dallas, Texas

Senior Public Relations executive in Dallas office of $1.2 billion international marketing communications agency. Advanced from college intern to Vice President/Group Account Director. Member of Public Relations and Agency management groups. Responsible for account acquisition and client service for consumer, business-to-business, industrial products/services and non-profit clients. Duties included daily management of accounts, strategic planning, intra-department team coordination and account profit/loss. Selected Achievements:

Launched new products for American Airlines Cargo, AMR corporate aircraft sales, Dial Foods, Nissan commercial trucks, Rockwell International and Texas Instruments.

Publicized real estate sales and leases for Perot Group clients, including American Airlines, FedEx, General Mills, Intel Corporation, JCPenney, Kraft Foods, Marriott Corporation, Nestlé, Nokia, SC Johnson, Texas Instruments and Zenith Corporation.

Implemented marketing programs targeting planned giving for Southwestern Medical Foundation.

Successfully managed five-city community relations audit and multiple customer relations events for AT&T in Texas.

Introduced first-ever nationwide text messaging service from BellSouth subsidiary, MobileComm.

Directed media and event announcing new Swatch watch with paging capabilities from BellSouth.

Issued new store openings, product line announcements, and in-store celebrity appearances for AT&T Technology Center, Dillard Department Stores and Terminix. Brand Management Experience

American Airlines Dillard Department Stores Southwestern Medical Foundation AMR Services Halliburton Corporation Subaru of America AT&T JCPenney Terminix International

BellSouth (MobileComm) Minolta Corporation Texas Instruments Coulson Oil Company Nissan (Commercial Trucks) Thanksgiving Square Dallas Business Journal The Perot Group (Real Estate) TruGreen Dial Foods Rockwell International Zale Corporation Education and Credentials

Southern Methodist University

Bachelor of Fine Arts, Journalism (Advertising and Public Relations) David H. Holmes

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