ROMMEL B. ANCHETA

Taytay, Rizal • adbgal@r.postjobfree.com • 091******** • linkedin.com/in/rommelbancheta2019 Visionary leader who transformed a deficit company in less than a year. Massively expanded the portfolio of the company with 500% growth for the last 8 years, passionate in training highly effective teams, and building optimal operations resulting to successful multi-million profits. A missionary trained for 15 years in giving self to others, integrity, compassion and adaptability. High Performing Executive. Turned around a 6 million deficit company to a 150 million high income yielding corporation with 15% profit margin and a robust financial health. Efficient and innovative business operations that drive target market for growth and sustainability. Consistent Achiever in Rapid Growth. Successful in achieving 15% annual growth target consistently. Years of record-breaking performance on sales, profit margin and other financial and operational metrics. Able to expand in all 81 provinces in the Philippines and 98 countries globally.

Exemplary Organizational Leadership. Featured on-air in ABS-CBN SHOPTALK two times for leadership building success. More than 20 years of people management through dynamic relationship building and training.

LEADERSHIP PROFILE

• 12+ years of Executive

experience

• Global Expansions

• P & L to 150 Million

• Major Operational

Turnarounds

• 15% Profit Margin

• Operations Management

Communications

PROFFESIONAL EXPERIENCE

Ablaze Communications, Quezon City 2011- present General Manager

A multifaceted company. Ablaze Communications is into Merchandise Retail, Publications, and Branding Communications. It is a global brand producing word class products and services in 81 provinces and 98 countries such as USA, Canada, Australia, New Zealand, UK and other European Countries Overview: Recruited and challenged by the board of directors to turn around a deficit and stagnant enterprise built around operational silos with no defined culture and low moral personnel while leading the way for a new dimension of business culture and productivity to the entire company. 23

55

78

130

0 50 100 150

Performance Growth in

Millions

• OPERATIONAL TURNAROUNDS: Optimized Operational

expenses with 11% savings resulting to an achieved profit margin. Eliminated poorly performing

components effecting in smoother operations with

functionality poised to deliver other financial metrics

• NEW PRODUCT DEVELOPMENT: Designed and

launched successful new products with high profit

yielding margin and strong market branding

• DIGITAL AND ECOMMERCE EXPANSION: Innovated a

new stream of income of 15 million from rapid

development of digital products and e-commerce

retail

ROMMEL B. ANCHETA

Taytay, Rizal • adbgal@r.postjobfree.com • 091******** • linkedin.com/in/rommelbancheta2019 CFC Global Mission Foundation Inc, Quezon City 1997- 2013 Communications Director

The Communications Directorate of CFC oversee 3 divisions namely Corporate Communications, Broadcast and Media, and Events and Production. It covers global communications and branding of Couples for Christ for its members, partners and the church. It produces TV and Radio programs, Billboards and various advocacies both mainstream and social media.

OTHER HIGHLIGHTS

ACADEMIC

Graduate: BS Marketing Management

San Beda University; 1993-1997

• EFFECTIVE OMNI-CHANNEL COMMUNICATIONS:

Created and managed award-winning programs and

platforms both on New and Mainstream Media.

• LEADERSHIP DEVELOPMENT: Developed various training and development modules on leadership, training and development in 80 provinces domestically and 45

countries

• SUCCESSFUL BUSINESS BRANDING: Conceptualized

and managed product, retail and corporate branding currently still being used for better market image and positioning.

Leadership

Branding Media

Feature in ABS CBN – ANC SHOPTALK two times for Business Operations Success, Brand Equity Communication, Marketing Strategy and Leadership building

Various Programs and Training attended on Financial Management, Executive Operations, and Leadership

Development provided by distinguished institutions Multiple awards as Nominee, Finalist and Winner for Best Print Advertisement on Public Service, Special Citation for Best Website, and Best Facebook page from the prestigious 40th Catholic Mass Media Awards and Catholic Social Media Awards Rommel B. Ancheta 2 Diamond Street Cresdaville1, Taytay, Rizal Page 3 of 6 adbgal@r.postjobfree.com cell: (0917) 590664 DETAILED CAPABILITIES

Operations and Business Management

• Integrates total business development (operations, marketing, product development, finance, distribution and sales)

• Ensures overall business profitability, financial performance, internal process efficiency, products and services innovation, learning and growth programs and social impact

• Leads business and market expansion

• Builds total business organization (process, people, potential) Business Profitability and Growth

• Turned around a multi million deficit company into high earning/income yielding, and financially healthy corporation.

• Consistently achieved and surpassed projected profit objective.

• Interpreted specifications of positions, define company culture, and enabled employees skills and abilities to fit company’s needs

• Maximized staff performance and boosted morale through dynamic personal relationships, executive coaching, employee training and goal setting

• More than 15 years’ management experience in organizational leadership and relationship building with emphasis on improving efficiency, productivity and organizational consistency.

• Background in global perspective of work through more than 40 countries visited in building rapport and working with individuals and institutions with diversed culture Marketing and Communications

• Experienced Organizational, Broadcast Media, Events Management and Social Communication.

• Led, developed, and implemented corporate branding efforts.

• Developed schemes for Branding and Promotions which successfully enabled and propelled company image, positioning and target sales

• Conceptualized and lead local and international events as strategies to achieve both short and long term business and communication goals

• Acted as Creative Art Director for all shirt designs sold globally Business Leadership

• More than 15 years’ management experience in organizational leadership and relationship building with emphasis on improving efficiency, productivity and organizational consistency.

• Collaborative leadership style of listening and discerning values and strengths; shares ownership.

• Effectively led and managed boards, staff, and specialized teams (managed up to 120 people)

• Proven experience in developing and implementing effective strategic plans.

• Implemented efficient supply and continuous improvement practices.

• Created and launched start-up businesses and organizations.

• Experienced in managing budgets and financial statement analysis

• Strong, calm coaching and leadership demeanor.

Rommel B. Ancheta 2 Diamond Street Cresdaville1, Taytay, Rizal Page 4 of 6 adbgal@r.postjobfree.com cell: (0917) 590664 DETAILED PROFESSIONAL EXPERIENCE

GENERAL MANAGER 2013-Present

CFC Communications Supply Services, Corp.

Managed Total Business Operations from Multi-Channel and Global Platforms of Product Development, Marketing, Sales and Distribution. Responsible for P&L and other metrics set by the board of directors. Led the company in retail business and expansion. Worked with corporate leadership and teams to develop, implement and communicate operational policies. Work ranged from board of directors strategic planning, implementation with stakeholders and employees, project management, efficient business process and supply chain.

• Years of record- breaking performance based on sales, profit margin and other set metrics

• Conceived and developed customized systems, policies and procedures for efficient supply chain, Inventory management, sales and distribution, marketing and promotion, purchasing and procurement, finance and Administrative; based on in-depth knowledge on operations to achieve overall goals and objectives

• Implemented effective controls resulting in greater efficiency and reduction in shrinkage and cost

• Expanded operations of company to 78 provinces all over the Philippines and major countries abroad such as Canada, USA, Middle East, Africa, Oceania and European Countries DIRECTOR FOR COMMUNICATIONS. 2017-2019

CFC Global Mission Foundation Inc

Directed all Communications which includes Corporate and Internal Communication; Broadcast and External Communications; and Events Management. Created several campaigns and branding by using different platforms such as TV, Radio, Billboards, Social and Digital Media to propel the branding and reach objectives of the company

• Directed the development and execution of global marketing communications initiatives including product launches, marketing collateral, campaigns, social site presence, company website, public relations, internal communication, and corporate

• Establish, own and drive a strategic internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with the result of an even stronger connection to the company and leads to a return on investment.

• Manage brand delivery and consistency across all markets for all product

• Actively lead, build and manage the Corporate Communications team including graphics designers, corporate communications specialists, media specialists and copy writers to produce high quality publications and materials on time and within budget. Rommel B. Ancheta 2 Diamond Street Cresdaville1, Taytay, Rizal Page 5 of 6 adbgal@r.postjobfree.com cell: (0917) 590664 GENERAL MANAGER AND OPERATIONS HEAD 2011-2012

Ablaze Communication Foundation

Managed Retail Business Operations in development, implementation, monitoring and review of business strategy to maximize net profit by driving sales and controlling cost at both national and international level. Built motivated and high performing team through an effective leadership and line management to retail staff.

• Improved quality of product and services which resulted to robust sales, distribution and collection

• Created publications and merchandise teams that improved retail operations

• Developed stagnant resources into fast moving and highly demanded materials which enabled projects to be very successful and highly doable

• Well-communicated company goals and objective through highly appealing company videos, presentation kits, mobile applications, and digitalized media.

INTERNATIONAL COORDINATOR, CFC YOUTH FOR CHRIST 2006-2011 CFC Global Mission Foundation, Inc.

Led almost 100 people in conceptualizing and implementing programs for the youth and young adults locally and globally. Worked with different nationalities and race to improve the quality of life of the young through activities, programs and events.

• Have travelled to more than 40 countries (continents of America, Africa, Australia, Europe, and Asia) and exposure in global programs and events; and tailor-fitting to local setting for more relevance and impact

• Authored 15 youth manuals, together with specialized group, that is now being used globally by the young, and young adults

• 15 years of experience in developing, implementing and mainstreaming high impact and relevant programs

• Natural Ability to relate well with people of different culture, attitude and disposition

• Highly experience in public speaking from a small group to fifteen thousand audience crowd Rommel B. Ancheta 2 Diamond Street Cresdaville1, Taytay, Rizal Page 6 of 6 adbgal@r.postjobfree.com cell: (0917) 590664 EDUCATION DEVELOPMENT

Graduate; B.A.S Major in Marketing Management – San Beda College. – 1993-1997 Aquinas High School – 1989-1993

San Beda College;IHMC -1983-1989

INTERESTS & HOBBIES

§ Running, walking and exercise

§ Conversation circles and cafés

§ Scuba Diving and snorkeling

Contact this candidate