Social Media Digital Marketing
Resume:
PAOLO B. AGUAS
** ***** **., ***** **********
SAN JUAN, METRO MANILA
adbft8@r.postjobfree.com
Detail-oriented and driven digital marketer who tackles assignments head-on and achieves what’s beyond expected. Works collaboratively as a team player whether at work, basketball, or in the community. Possesses skills in Public Relations, Salesforce Social Studio and Google Ads. Leads by example and encourages teammates to work together and deliver on their commitments. Operates with discipline, perseverance and patience.
EDUCATION
De La Salle University — Bachelor of Arts in Political Science
AWARDS: Dean’s List 2nd Term (AY 2011-2012), 3rd Term (AY 2011-2012); 1st Term (AY 2012-2013)
2011 - 2014
Colegio San Agustin — High School Diploma
AWARDS: 2nd place in Best Group Science Research
2006 - 2011
WORK EXPERIENCE
aCommerce Inc. Taguig City
JAN 2018 - PRESENT
— Business Development Manager
●Identify new opportunities for both the company and the client in terms of selling the products online
●Help potential clients see the importance of e-commerce (as well as help the current clients understand the importance of investing in e-commerce)
●Renew contracts and or addendums for the company.
— Senior Marketing Planning and Strategist Analyst
● Pioneered the Influencer program
●Develop, pitch, and execute strategic marketing plans for clients and potential client to reach sales targets
●Drives day-to-day project management of clients’ marketing programs.
●Manages vendor and partner relationships. Oversees digital platform of the brand including but not limited to social media sites, website, e-commerce.
●Provides market insights on campaigns and analyzes results to improve succeeding campaigns.
●Point person for influencer/affiliate marketing model which contributes 45% to our Department’s P&L.
●Handled e-commerce marketing efforts for Abbott, Unicharm, Johnson & Johnson, and Sennheiser.
AFD Digital Marketing Makati City
APR 2017 - DEC 2017
— Team Lead Social Analyst
●Responsible for supervising the daily productivity and performance of the team.
●Ensured that all comments are trafficked accurately, timely, and within the Service Line Agreement (SAL) and Key Results Area of Agents.
●Subject matter expert and point of contact of the BDO Social Media Team.
AFD Digital Marketing Makati City
OCT 2015 - APR 2017
— Social Media Reports Analyst
●Created relevant social media reports based on the latest industry standards of Social Listening with monitoring tool Radian6.
●Provided insights based on the analysis of data from social media sources (Facebook, Twitter, Online News, Blogs, etc.).
●Head of the company Internship Program, was in charge of recruiting and grooming aspiring Rock stars into becoming hard working professionals in the digital marketing industry.
SGV & Co / EY Philippines, Multimedia Associate Makati City
SEP 2014 - OCT 2015
— Multimedia Associate
●Assisted in handling events under the Marketing Department.
●Updated and edited the SGV.ph, EY.com/ph, and the SGV & Co Facebook page
●Assisted and coordinated with all departments in planning and organizing the internal and external events such as Entrepreneur of the Year and SGV Christmas Parties.
Dolphin Fire Group, Inc. (Holding company with varied investments in Southeast Asia including Rappler, Inc) Makati City
APR - MAY 2013
— Practicum Trainee
●Assisted the officers and staff in the data-gathering as part of the research effort to gather public sentiment on trending topics.
●Worked on the setup of the Rappler “War Room” and its day to day functions.
COMPLETED RESEARCH PAPERS
Abolishment of the American Earmark (Senior Research Paper)
MARCH 2014
— The American Earmark system showed that there was a lot of wasted Government spending for certain pet projects of the legislature. By abolishing the earmark system, it is one of the first steps the government can make in helping lessen the spending of government funds.
PUBLISHED ARTICLES
#PiliPinasDebates2016: Who Dominated the Online Conversation? (Co-Authored)
FEB 2016
-http://www.rappler.com/technology/social-media/123366-pilipinasdebates2016-presidential-candidates- online-conversation-sentiment
A Stale Year for Music: A Sensation for Social Media (Co-Authored)
FEB 2016
-Published on Manila Bulletin (Lifestyle, February 21, 2016)
Breaking Down the New Hampshire Primary Results (Co-Authored)
FEB 2016
-http://www.rappler.com/world/122065-new-hampshire-caucus-results-social-media
Iowa Caucuses Made Simple with Radian6 (Co–Authored)
FEB 2016
-http://allfamous.com/trending/iowa-caucuses-made-simple-with-radian6/
Social Media: Filipinos all Praises during Pia Wurtzbach Parade (Co-Authored)
JAN 2016
-http://www.rappler.com/life-and-style/specials/miss-universe/120322-miss-universe- pia-wurtzbach- social-media-parade
TRAININGS AND SEMINARS ATTENDED
Google Ads
MAR 2018
— Series of certified trainings conducted by the Google office in the Philippines that was Primarily for Google Ads Network such as but not limited to: SEM (Search Engine Marketing), YouTube Ads, and GDN (Google Display Network)
Leadership Forum
NOV 2012
— The American Earmark system showed that there was a lot of wasted Government spending for certain pet projects of the legislature. By abolishing the earmark system, it is one of the first steps the government can make in helping lessen the spending of government funds.
CHARACTER REFERENCES
Armie Mondragon — Commercial Director, aCommerce Inc.
adbft8@r.postjobfree.com
Gio Miguel Ocampo — Key Account Manager, Shopee PH
adbft8@r.postjobfree.com
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