Digital Marketing Manager

J. Eric Duncan

602-***-**** adbetu@r.postjobfree.com

Seventeen West North Lane Phoenix, Arizona 85021

Overview

Over 20 years of digital marketing experience. Data savant. Proven change agent. Customer experience and innovation thought leader. Tenured e-commerce pioneer. Builder of Amazon.com worldwide brand as employee 203 (currently there are 660k employees. Database marketing, Digital marketing, lead generation, email, SEO and PPC/Search expert. Leader of top brands’ advertising and PR initiatives. Moving a start up to a multi-million-dollar business it its first year.

Co-founderVP Brick and West Design, June 2015 to present

Creating stellar customer experiences at the Yard, Postino, Joyride, Stock and Stable, Honor Amongst Thieves, Little Cleos, Hop Social, Culinary Dropout, Wildflower Bread Co, Mora Italian, and more.

Leading website development including content and layout

Managing all social media (outreach/presence)

Overseeing and auditing financials

Creating design for independent restaurant interiors

Championing all business development resulting in the creation of $2mm the first year

CafePress, GM, Managed Sites, Nov. 2011 to June 2015

Clients: Target Corporation, OfficeMax, Sony Pictures Entertainment, Marvel, Peanuts, ABC Television, Paramount Pictures, Molson Coors and National Geographic, UPS

Led team driving data-qualified traffic through digital marketing including email, social, retargeting, SEO, SEM, loyalty/retention and content marketing

Managed portfolio of eCommerce sites approaching $20Mil in revenue

Established strategic direction of digital channels and tracking to growth metrics of 40% YoY

Managed team of designers, eCommerce managers and marketing managers

Increased conversion and AOS through application of metrics, traffic source analysis and usability best practices

Ran in-store promotions (Target Photo) driving to online and mobile presences

Launched Facebook stores/presences to support the conversation driving traffic and revenue

Led team of four digital marketers

Blue Cross Blue Shield of Arizona, Mar. 2005 to Sep. 2011

UX/Customer Experience Manager

Innovated and executed first-ever, enterprise-wide customer experience strategy

Innovated new features and incorporated new technologies leveraging customer experience best practices to exceed business and customer needs

Increased lifetime value, loyalty, net promoter, brand and customer satisfaction metrics

Led teams for all electronic customer-facing initiatives

Manager, Customer Acquisition/Retention

Managed all channels of marketing lead generation, text, online, PPC, SEO, broadcast, direct, print, email and outdoor) for all Individual product lines from Under-65 to Medicare Supplement

Brought lead generation costs down by $7-14/lead—from $60/lead while increasing lead quality resulting in a year-over-year increase of 11% in lead volume

Directed primary market advertising agencies

Drove new product development resulting in low-cost products that increased "Young Invincibles" market share by 14%

Created national award-winning health and wellness Web presence

Led customer, prospect, health care industry and wellness research initiatives

Brought new levels of marketing metrics and customer segmentation to organization

Managed all Medicare Supplement advertising

ImproveNet, Director, Interactive Marketing Sep. 2003 to Mar. 2005

Took ImproveNet to profitability for first time in history of company by assessing and retooling all digital marketing efforts

Lowered customer acquisition costs by 30%

Project managed the re-launching of the ImproveNet Pro site

Created and executed SEO and PPC/Search/online marketing strategies

Expanded CRM program

Doubled lead revenue while dramatically reducing marketing spend

Led team of three digital marketers.

Amazon.com, Nov. 1997 to Feb 2001

Product Marketing Manager

Added value through driving over $3M to Amazon.com bottom line

Led extensive online and email/CRM initiatives using customer database analytics

Leveraged strategic marketing to launch multiple digital products (music, toys, home improvement, auto, Visa card, video, grocery, kids)

Created impregnable partner relations

Perfected email format for campaigns to over 23Mil customers

Promoted multiple business plans

Online Marketing Manager

Managed multi-million-dollar strategic interactive advertising relationships with $3M budget at top online properties (Yahoo, AOL, MSN, Netscape, Alta Vista and 30 smaller properties).

From my Yahoo! Deal, the model for Google Adwords was born

Added value through driving over $3M to Amazon.com bottom line as a sole contributor

Led and perfected online marketing strategies globally

Took $66MM/quarter bookstore to world-recognized multi-channel brand online

Increased new customer counts up to factor of 12X

Led team responsible for 8-10% of total Amazon.com new customer acquisition

Strategically launched seven products online

Managed digital agencies in the UK, Germany, the Netherlands, Brazil, Korea and Japan to launch the international web properties

CF2GS Direct Marketing/Advertising (wholly owned subsidiary of FCB), Account Executive Feb. 1995 to Oct. 1997

Clients: California State AAA, LA Cellular, NW AIDS Foundation, Royal Caribbean Cruise Lines

McGuire/Wilhoite Public Relations (currently Edelman Worldwide), Account Executive, May 1992 to Feb. 1995

Clients: Columbia Sportswear, Muzak, Nintendo, Pacific Coast Feather Company, SportMart

Education

BA, Communications, University of Washington. Human Factors International Certified.

Software

Proficiency in Google Analytics, Microstrategy, MailChimp, Jira and Omniture, Strong working knowledge of Magento, Dreamweaver, Fireworks, Photoshop, Access, SQL, HTML and Salesforce.

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