Marketing Manager

Dima Helou

Mob: +973-***-***-**

Email:*********@*****.***

Jordanian – Bahraini Residency

Summary

For over the past six years, I have held the position of A Marketing Manager at Majid Al Futtaim Ventures Bahrain / Leisure, Entertainment & Cinemas (LEC). Covering the full marketing responsibilities for all Bahrain’s MAF LEC brands (VOX Cinemas, VOX Cineco, Magic Planet & Wahooo! Waterpark), including setting strategies, studying marketing trends, managing communications, strategizing and preparing advertising campaigns, planning & setting budgets, managing team members and more.

Prior to that, I have built an experience of 9 years working at advertising agencies in Bahrain & Jordan directing and handling different regional accounts of different fields starting from banking, to real estate to shopping malls to electronics, FMCG - Fine Tissues and others. With this combination of Marketing & Advertising, handling jobs in a 360 approach became my core asset, and has helped me address all aspects of business knowledge and needs. Professional Experience

Marketing Manager

Majid Al Futtaim – Ventures

Bahrain Leisure, Entertainment & Cinemas (LEC)

Nov 2013 – Present

*1 year of which included KSA

Major Achievements:

- A member of City Centre’s Retail Board Committee for six years.

- Opened and launched the first Magic Planet in Riyadh – KSA (The Riyadh Park).

- Opened and launched the second & the third Magic Planet stores in Bahrain (The Avenues Mall

& Enmaa Mall).

Responsibilities:

- Setting and preparing marketing strategies & generating annual marketing calendar for all LEC Bahrain brands (VOX Cinemas, VOX Cineco, Magic Planet, and Wahooo! Waterpark) to meet the budgeted Footfall.

- Creating tie-ups & promotions between sister brands and non-MAF relevant brands to channel traffic from one venue to another.

- Conducting weekly, monthly & yearly reports related to marketing figures.

- Conducting market visits & competitive analysis for all Bahrain LEC brands.

- Coordinating with external agencies to ensure maximum penetration per BD expended, including selection, appointment & evaluation of agencies. Overseeing creation and delivery of work: Creative artworks, Digital & Social Media, PR (press releases, events & CSR), and other marketing materials.

- Creating & building database and maintaining data capturing of guests through incentive-based strategies.

- Creating & developing products related to different TA segments to offer the most competitive programs in the market & ensure TA inflow is met.

- Managing the sales team & ensuring sales target is met on a weekly, monthly and annual basis.

- Hosting exclusive Movie premieres in Bahrain at VOX Cinemas & VOX Cineco through winning pitches, inclusive of partnerships with media (Bahrain TV & Radio Bahrain) to ensure the highest coverage.

- Promoting and launching the latest movies through proper marketing strategies & launch campaigns ensuring high ROI.

Account Director

MENACOM Group

Intermarkets / Y&R Bahrain

Jan 2013 –Nov 2013

Responsibilities:

- Directing several accounts at the Agency: “Bank of Bahrain and Kuwait (BBK)”, “National Motor Company” (Cadillac, Honda, Chevrolet), “Credimax” & others.

- Preparing & recommending 360 advertising strategies & media recommendations to ensure highest ROI.

- Conducting researches. competitive analysis & analyzing market trends. Account Manager

Adpro Communications – Jordan

Oct 2010 – Jan 2013

Responsibilities:

- Managing & supervising the Agency’s biggest accounts, from strategy setting, to planning to setting marketing calendars & more. Accounts included: o Fine Tissue paper – Nuqul Group - Regional account covering UAE, KSA, Iraq, Lebanon

& Egypt: Rebranding & launching of the new brand identity & proposition. o Abdali Mall Company: Creation of the corporate identity & preparations of a 360 strategy for the launch of the projects & the mall.

o Emaar (Samarah Dead Sea Resort & Spa): Launch of the full Samarah project at the Dead Sea Jordan – the commercial Samarah Mall and the residential project.

- Other accounts: Mazaj FM radio station, FMCG.

Account Manager

MENACOM Group

Intermarkets Advertising - Jordan

June 2007 –Sep 2010

Responsibilities:

- Managing & supervising accounts of different fields in the Agency: o Cairo Amman Bank: The full re-branding project & launched nationwide. o Other accounts: Aqaba Development Company (ADC), The Land Real Estate & Development Company, Abu Tawileh Group (Conti, Samsung & Smeg), Toshiba, Royal Academy of Culinary Arts (RACA), Al Safi Danon & Amman Chamber of Commerce. English Copywriter and Editor

MENACOM Group

Intermarkets Advertising - Jordan

Sep 2005 –June 2007

Responsibilities:

- Conceptual & creative copywriting, translation & editing. Reporter

The Jordan Times newspaper -Jordan

Dec 2004 -Sept 2005

Freelance Translation

Jan 2005 – Oct 2005

Translation of articles, corporate profiles, corporate material from Arabic to English & Vice Versa. EDUCATION

B.A. Degree in English Literature and Language

Al Ahlieh Amman University, Jordan

Conferred June 2003

Secondary Education / Scientific Stream

The Rosary Sisters College, Jordan

Conferred May 1999

ADDITIONAL CERTIFICATES

- “Selling Made Easy” - Majid Al Futtaim

- “7 Habits of Highly Effective People”- Majid Al Futtaim

- “Problem Solving Analysis” - MENACOM GROUP – Team Young & Rubicam (Y&R)

- “Presentation Skills” - MENACOM GROUP – Team Young & Rubicam (Y&R)

- “Journalistic Skills” Seminar: a certified course in journalism- Higher Media Council / Amman

- “D’etudes Lingistiques Francaises “DELF”: French Lang. Certificate- The French Cultural Center

/ Amman

LANGUAGES

- Arabic: mother tongue

- English: Fluent – both spoken and written

- French: Fair

PERSONAL INFORMATION

- Date of birth: October 21st, 1981

- Marital status: Single

REFERENCES

To be provided upon request.

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