Social Media Marketing
Resume:
Alison Estella
adbe87@r.postjobfree.com
Roswell, GA
Summary
Creative professional specializing in digital, marketing and in-store visual merchandising. Proven expertise in strategic and tactical store planning. Ability to create and translate merchandising standards to executive and store level team members. A passion for strong teams committed to creating and delivering excellent customer communications and experiences.
Experience
2018-Present: Independent Marketing Marietta, GA
Social Media, Marketing and Event Planning Director
Full-service marketing agency helping small businesses connect with their clients.
oClients include yoga studio, local restaurants, retail stores, salon and spa services.
Create curated content that aligns with brand to better link to community.
Purchase social media “boosts” and email campaigns to ensure time sensitive content is in front of target marketing
Develop e-newsletter, blog and email to stay connected with target audience.
Source and implement cross promotional marketing campaigns.
Derive retention and win-back campaigns to maximize revenue with current and past customers.
2015-2018: The Ivy Lane Boutique Marietta, GA
Store Designer, Marketing Manager & Event Planner
Analyze sales trends and market predictions to forecast expected demand, set purchasing amount by product category.
Assist in selecting and purchasing brands, styles and quantities quarterly at Atlanta’s buyers-mart.
Create and grow vendor relationships to acquire exclusive product and leverage cross marketing campaigns.
Derive and implement effective store design plan to maximize floor and wall space.
oPurchase fixtures to accommodate stock.
oCoordination and oversight of merchandising plan,
oCreate signage to convey pricing, marketing and events.
Develop integrated strategic branded marketing plan to convey messages of sales, events, new product lines and community activism. Campaigns included:
oEmail
oDirect Mail
oSocial Media ( Facebook, Instagram, Twitter)
oLocal school and business collaboration
Created and managed annual local “fashion show for a cause”, plus multiple branded fundraising events involving entire community in raising money for national charities (American Foundation for Suicide Prevention, Sources of Strength School Outreach Program, Cure – Childhood Cancer Foundation, Helping Hand Foundation, Lutzy43 Foundation).
oThe events raised over $90,000 for charity, while creating goodwill and ties with the community
2001–2004: Nautica Inc. New York, NY
Creative Director
Manage internal marketing team to ensure stores implemented and maintained all visual merchandising brand standards.
Create quarterly seasonal instore floor plans to accommodate variety and quantity of stock to ensure proper display and optimize revenue while adhering to and strengthening brand standards.
Design all visual collateral, including in store and outdoor signage, display, banners, visual merchandising collateral, direct mail and prototype fixturing.
Work with store managers to monitor implantation and progress of creative department directives.
Manage visual communication budget.
Develop new line of business (free standing childrens apparel stores ).
1995–2001: Macy’s East New York, NY
Director of Training In-Store Presentation Standards (TIPS)
Development and roll-out of in-store training manual to direct store employees in proper implementation of new floor design and maintenance standards including merchandise and fixture placement, colorization, sizing, floor signage and visual display.
Led quarterly prototype store design team in implementing product merchandising and seasonal visual display to create quarterly merchandising Store Look books housing floor plans and individual department schematics to ensure correct implantation of new quarterly company direction.
Yearly store renovation tiger team, responsible for visual direction and adaptation of standards.
Lead visual conversion team, to transform A&S branded locations to Macy’s East banner and standards.
Instore visual merchandising design team for new San Juan, Puerto Rico store build.
Responsible for visual merchandising employee training for Tri-State NY region.
In classroom and on floor training of store managers, department managers and sales associates to
ensure all Macy’s East location had similar look and feel.
Education
National University of Ireland, Galway
B.A., Media Advertising
Computer Skills
Office Suite
Adobe Illustrator and Photoshop
QuarkXPress
CorelDraw
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