Arthur Dong

**** ** *** ** • Renton, WA *****

adbdqp@r.postjobfree.com • 718-***-****

EDUCATION Penn State University

Major: Business Management Minor:

International Business

State College, PA September 2010 – June 2014

●PWC Case competition (March 2013): Developing a strategic business concept that focused on real world business inquiry. 2nd place, out of 25 teams

●Clubs & Association PSMA (Penn State Marketing Association) PMA (Penn State Management Association)

PROFESSIONAL EXPERIENCE

Xiamen Airlines (Airlines Industry)

Marketing Account Manager

SeaTac, WA Sep 2016 – Present

●Worked with Media outlets and PR firms to develop national campaigns increasing load factor and company revenue by over 25% during low season.

●Developed Strategic targeted remarketing ad campaigns, driving up retentions, and conversions

●Using Applications such as Semrush and Google Analytics to create strategic competitive analysis boosting overall sales for Seattle Route 50%

●Facilitating AB Split testing for ongoing & remarketing campaigns through Google Ads/Bing Ads

Long Island Business Institute (For profit University)

Marketing Associate/ Email Marketing Coordinator

Long Island, NY Jun 2014 – Jan 2016

●Promote and create website, press releases, social media content, and all print marketing materials.

●Led cross-functional teams with strategic marketing framework to reduce budget cost by 15%.

●Facilitated Website management through WordPress and doing maintenance and integrations through Elementor Pro, and managed Email marketing through Mailchimp Widget.

●Develop strategies with team for a better education engagement program where parents will be able to facilitate the children’s academic career.

●Using KPI's and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through rates

Intercontinental Hotel & Resorts (Hotel Resort)

Management Trainee (Part time)

New York, NY May 2013 – Dec 2013

●Worked with Senior Marketing Team to develop customer survey to identify priority focus areas and launch improved service initiatives resulting in service rating increase by 15%

●Evaluated service team’s operational practices and streamlined activities to direct focus on primary guest experience issues

●Liaised between Front Office, Food and Beverage and Housekeeping department to solve guest inquiries.

SKILLS & EXPERTISE

Metric, Reporting, Strategy, Event Coordination, Administrative Support, Marketing Automation, Presentations, Product Marketing Communication Skills, Partnership, Digital Marketing Strategy, Content Creation, Client Management, Marketing Analysis, Key Metric Analysis, Information Technology, Customer Retention, AB Split testing, Copy-writing, Forecasting, Email Campaigns, Email Marketing, Merchandising, Segmentation Marketing, Operation Management, Digital Marketing, Web Design, Paid Search Advertising, Google Analytics, Business Development, SEM, Google Certified, Brand Awareness, Online Advertising, Social Media Marketing, Media Marketing, Search Engine Marketing, Project Management, Social Media Advertising, HTML, CSS, CAN-SPAM, vlookup, ESP, Pivot Tables, Communication, Technical Analysis, Adobe Photoshop, Adobe Illustrator, Salesforce, Advanced Excel, Microsoft Office.