PROFESSIONAL PROFILE

Results-oriented marketing leader with 23 years of experience building high-performing teams and companies, delivering high-impact marketing communication strategies and generating creative brand, PR and digital marketing campaigns. Big picture, creative thinker with hustle and humor. Experience spans across the hospitality, retail, consulting (PR and marketing/agency) and entertainment industries.

EXPERTISE

Strategic Communications

(Internal & External)

Corporate Communications

Team Management

Public Relations

Content Development & Strategy

Digital Marketing

(Social Media, SEO/SEM, Email)

Talent Management

Corporate Brand Strategy

WORK EXPERIENCE

PRESIDENT

TVI Communications / NYC > Charlotte, NC / 4/2019 - present

• Drive marketing and PR campaigns for clients in the hospitality, non-profit and wellness industries

• Lead marketing campaigns, social media, events, PR and corporate sponsorships

• Clients include Bluemercury, Lune + Aster, m-61 Skincare, Rotisserie Georgette, TRIS restaurant, Wildlife Conservation Film Festival and Art of Living Foundation

EXECUTIVE DIRECTOR OF MARKETING

The Dinex Group by Chef Daniel Boulud / NYC / 8/2017 – 4/2019

• Led department in all aspects of marketing and PR for Chef Daniel Boulud and the group's 16 domestic and international restaurants

• Drove digital marketing campaigns, overseeing email marketing, SEO/SEM, e-commerce, advertising partnerships and social media. Email campaign generated engagement rate lift from 0.4% to 8.49%.

• Led national PR efforts and managed brand sponsorships for Chef Daniel Boulud

• Directed PR agencies in support of the business, and managed internal and external communications for The Dinex Group

VICE PRESIDENT, MARKETING

Dean & Deluca / NYC / 10/2016 – 7/2017

• Developed national marketing and PR program for new, start-up restaurant concept under the umbrella brand

• Hired and led digital partners for all aspects of marketing and branding, including website development, app launch, loyalty program creation, technology integrations, CRM, videos, focus group research and public messaging via all channels

• Managed internal communications and media training of key executives and chefs

• Developed and managed department budget and hiring

VICE PRESIDENT, MARKETING

Moana Restaurant Group / San Rafael, CA / 12/2014 – 10/2016

• Drove marketing and PR strategies for the company’s 32 restaurants and hotels on the West Coast, Mexico and Kauai

• Led corporate communications for Moana Restaurant Group and Mosaic Hotel Group, as well as for individual brands

• Led digital marketing strategies for hotels and restaurants including social media, email marketing, SEO/SEM, print and digital advertising, website development and brand development

• Hired and oversaw PR agencies for property-level campaigns

EXPERIENCE CONTINUED

NATIONAL DIRECTOR OF PR

Kimpton Hotels & Restaurants / San Francisco / 1/2013 – 11/2014

• Led home office corporate and brand communications efforts for Kimpton and its senior executives and managed four direct reports; developed and managed department budget

• Guided opening strategy for new restaurants with operations and sales teams and oversaw PR for 67 Kimpton restaurants in 27 cities, along with an international network of 30 PR agencies and internal regional PR teams

• Drove strategy and direction for the company’s restaurants, chefs and bartenders

• Drove agenda for the annual PR Summit, creating presentations, guiding discussion and identifying industry trends

PRESIDENT & CO-OWNER

Ellipses Public Relations, Inc. / San Francisco / 4/2009 – 12/2012

• Co-owned boutique San Francisco hospitality PR firm and led all aspects of company operations, including new business development, budgets, human resources, event management, client strategy and staff management

• Led PR campaigns for restaurants, hotels and food & beverage events and secured A- list media placements including The New York Times, Better Homes & Gardens, Celebrated Living, the San Francisco Chronicle, C magazine, California Home & Design and Travel + Leisure

• Wrote content for monthly company newsletters and blog

EXECUTIVE DIRECTOR

Wagstaff Worldwide / San Francisco / 8/2006 – 3/2009 Created and directed client media relations campaigns and events for chef-driven restaurants. Sought out and participated in new business opportunities. Managed team of two junior account staff.

ACCOUNT SUPERVISOR

MSR Communications / San Francisco / 8/2005 – 7/2006 Served as main client liaison, providing strategic communications strategy and PR support to consumer, non-profit and technology clients. Managed junior staff members and participated in new business.

ACCOUNT SUPERVISOR

Landis Communications / San Francisco / 1/2005 – 8/2005 Devised corporate communications strategy and managed PR activities for consumer clients. Media trained clients and participated in new business proposals and pitch meetings. Supervised junior staff.

OWNER

TV Communications / Washington, DC / 12/2001 – 12/2004

• Feld Entertainment: Created and managed national communications and media outreach for new Disney Live! brand and its premiere show, “Disney Live! Winnie the Pooh,” as well as for “Disney on Ice presents Disney/Pixar's Monster's, Inc.,” “Walt Disney's 100 Years of Magic” and “Beauty and the Beast”

• Capitol Resources/Looking Glass Productions: Managed public and private-sector communications and marketing initiatives and branding events. Conducted media relations, coalition- building, event planning and management, talent booking, media training and event conceptualization and implementation for entertainment, government and educational clients.

• Discovery Channel: Talent management and on-site media relations for events around the country for Animal Planet’s

"Emergency Vets" and TLC’s "Trading Spaces" shows

SENIOR ACCOUNT EXECUTIVE

Goodman Media / Alexandria, VA / 2/2000 – 12/2001

Devised corporate communications strategy and managed PR activities for television & entertainment clients including the Discovery Channel, Animal Planet, WETA Washington, DC (PBS) and “The NewsHour with Gwen Ifill.” Media trained clients and participated in new business proposals and pitch meetings. Supervised junior staff.

ASSOCIATE

Burson-Marsteller / Washington, DC / 7/1997 – 1/2000 Developed public education campaigns for issue-based public affairs clients. Responsible for writing press materials, industry research, media pitching, event coordination, press conference coverage, securing speaking engagements and media monitoring.

EDUCATION

B.A. COMMUNICATIONS

Virginia Tech

SPANISH IMMERSION COURSE

Forester Instituto International

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