Edward Williams
*** ****** ******* **********, ** 22304
Cell: 973-***-**** **.****@*****.***
Behance Portfolio LinkedIn
For Professional Summary, 20+ recommendations and a Full List of Positions please see my LinkedIn Profile. Thanks in advance for your interest.
LinkedIn Recommendation: “Ed did a terrific job applying Rx to OTC switch national campaign to retailer specific vehicles to influence shoppers. Tactics included pallet skirts, digital banners, and magazine ads. Ed's creative design always delivers on the creative brief. Ed's pleasant demeanor makes him a wonderful person to work with.” Cate Spencer - Shopper Marketing Sr. Mgr at Pfizer Consumer Healthcare
Professional Experience
Money Design, LLC, Hillside, NJ• 10/04 – Present
Creative Director
Developing wordpress web development, logo design & brand strategy, carton and blister packaging and brochure design.
Manage sub-contractors within the USA with a combined experience of over 10 years working with graphic design, packaging and website design/development.
Working on all fields of print design such as package design, branding packages and magazine design.
Managing New Packaging Launches, Corporate Identity, Logo Design, Magazine Ad Design, Design Consultant, Design Brief creation, Project estimation, Vendor coordination, proof checking, quality control and assurance.
Client Industries include: Pharma, IT, Insurance, Sports Fitness, Education, Real Estate, Music, Architecture and more.
Southern Graphics Systems, Arlington, VA• 11/18 – 12/19
Senior Project Manager Asset Manager Assistant Team Lead
Liaison between internal team of Design Execution Managers and the Toronto Studio as well as onsite creative resources to execute creative exploratory and adaptive product rollout post design lock.
Manage and meet client as well as internal team expectations in regards to seamlessly transitioning high volume of projects for global brands artwork to and from Toronto Studio.
Communicate proactively timelines and status of projects to stakeholders and provide guidance on project prioritization to Toronto studio to ensure projects meet deadlines.
Train DEMs on Toronto Server folder structure, release work orders, mySGS workflow and navigating Assetlink for image searches.
Transition fluidly to DEM role in DEM absence to facilitate project progression
Advise DEMs on color approvals and creative artwork received in-house via the Toronto Studio; Inform and influence packaging designs during creative stages to ensure design intent matches brief communication.
Facilitate and Coordinate creative brief-in meeting as well as internal WIP package design review meetings with Toronto Studio and internal onsite team. Assist with coordinating SDM previews as well as marketing preview meetings making sure all four touch points are properly tracked and scheduled.
Review packaging specifications for internal team (DEMs); Verify technical supplied data is correct to supplied art with client pack engineering teams.
Coordinate asset management by placing and finding required documentation from various sources.
Coordinate and communicate received and shipped GMGs to cross-functional teams
Manage and coordinate three (3) onsite DEMs, one (1) remote DEM and three (3) departments remotely in Toronto Studio [OFF PACK, ADAPTIVE and CREATIVE]
Ascensia Diabetes Care, Parsippany, NJ • 2/16 – 9/17
Global Project Manager, Contract
Liaison between internal team, the country and the creative resources to execute the design strategy and global product rollout.
Lead packaging projects from inception through finished implementation driving the team to deliver on time with quality and accuracy. Review artwork for adherence to specifications.
Manage the day-to-day packaging operations while partnering with the Global Production Manager, Sr. Global Production Manager, and Sr. Global Packaging Lead to monitor project status and delivery dates to assure meeting project milestones, on time delivery and to improve current QA systems, best practices and standard operating procedures.
Completed projects for eight (countries), across five (5) brands and for two (2) different teams (NPI & PLUS). Final NPI project managed consisted of 15 countries and 40+ brand and regulatory members to manage specific country requirements.
Manage the key relationships with outside design agencies on a project-specific basis. Monitor agency performance and ensure that projects are executed in line with the overall global strategic plan and are on time and on budget.
Review project requirements as documented in Change Control for labeling, or through creative brief for marketing and corporate communication.
Create audit trail in DMC (Blue) that tracks artwork changes, country approvals, spec validations, art development spreadsheets and email documentation for completion of project.
Develop designs for new product launches and PCRs for components such as cartons, labels, PIs (package inserts for controls and reagents and User Guides for submission and launch.
Request Statement of Work from suppliers documenting the scope of the project. Managed project scope changes, budget and timelines.
Launched: Contour Next ONE, Contour PLUS ONE and Contour TS in the following markets: Slovenia, Croatia, Turkey, Poland and Argentina
Pfizer, INC – freelance – Madison, NJ • 12/13 – 6/14
Packaging Design Manager Project Manager
Responsible for managing assets related to developing and launching Nexium 24HR for eight (8) major accounts
Manage three (3) creative agencies and ten (10) external vendors to execute the development and approval process for all display merchandising, consumer promotions as well as print and digital graphic assets in order to meet production objectives and priorities.
Assign and manage projects to two in-house Graphic Artists or outside vendors as well hands-on design implementation. Manage the workloads and priorities within all resources.
Tracked dyeline creation, display graphics progress and product launch progress with extensive spreadsheets that complied information from up to five (5) different sources.
Translate and implement pertinent information, strategies and creative direction from marketing and brand teams into effective and consistent graphics making sure to coordinate review of graphic materials through Review Committee process including Medical, Regulatory, Trademark and Legal departments
Primary Accounts: Wal-Mart and Walgreens; Secondary Accounts: Rite-Aid, CVS, Costco, Target, Sam’s Club, BJs, National
Pinnacle Food Group – freelance – Mountain Lakes, NJ • 9/09 – 6/10
Graphics Packaging Manager & Assistant Director of Packaging
Responsible for Branded, Private Brands and Direct Import Items; Identifying, developing and implementing package designs for new and existing products while improving quality, reducing damages and driving sales through innovation.
Authoring RFP’s and timelines for new projects and improving existing processes
Obtain and budget cost estimates from outside vendors, printers and design agencies;
Project Management of Product Development, Brand Managers (Marketing), External Vendors, Regulatory, Legal and Concept Agencies, from Kick-Off to Completion
Work directly with printing plants on layout production
Monitor vendor adherence to quality expectations and deadlines; Review proofs for conformance to specifications
Work directly with Brand Managers, Director of Packaging and VPs
Brands: Duncan Hines, Vlasic, Mrs. Butterworth, Aunt Jemima, Swanson, Hungry Man, Celeste and Armour Foods
Anthem Worldwide – freelance - Mount Olive, NJ • 10/08 – 9/09
Senior Production Artist & Assistant Account Rep
Primarily responsible for translating comp designs into printable layout form and building precise, complete and well-marked files that adhere to vendor specs prior to releasing final art mechanicals by working closely with the creative and internal account teams; inclusive of the brand managers and packaging managers to execute the desired look and feel.
Manipulated layouts using logo lockup techniques
Composed, retouched and recreated artwork as needed including mocking up art for concept and mechanical.
Skilled in typesetting, layout, assembly and color correction and retouching
Created and maintain master files (concepts) and logos
Responsive and efficient; ability to organize and manage multiple projects simultaneously
Quick grasp of project parameters, brand standards, legalities and schematics
Ability to roll out one concept to entire product line while maintaining brand consistency and quality
Knowledge of basic layout principles, aesthetic design concepts, branding, typography and color theory
Extensive understanding of die line functions and requirements
Primary Account: Uncle Ben’s Rice; Secondary Accounts: Skittles, Milky Way, M&Ms, Snickers
Education
Bachelors of the Arts (BA) - Design Arts; Minor in Graphic Communication
Lehigh University, Bethlehem, PA • 8/01 - 6/05
Diploma – Graphic Design & Animation
Anthem Institute, Parsippany, NJ • 5/08 – 12/09
Technical Skills:
Content Hub, Assetlink, BLUE software, SAP, Microsoft Project, Mac & PC, Adobe CS6 (Illustrator, InDesign, Photoshop, Acrobat, After Effects) WordPress [Customize PHP and JS Style Sheets, Install Themes, Edit Themes, SEO]), and Quark. Microsoft (Word, Excel, PowerPoint). Utilize Asana and FileMaker Pro