Marketing, Design Management, Project/Program Management

Jennifer Gehring

Sr. Digital Project Manager

adbd91@r.postjobfree.com 310-***-****

Linkedin.com/in/jenniferolesh Jacksonville, FL

AREAS OF EXPERTISE

Strategic Marketing and Brand Development

Online and Offline Marketing

Campaign Management Strategy

Online PR and Advertising

Digital UX Strategy and Development

Creative Content Development

Project Management

Data-Driven Design Thinking

Marketing Automation

Event Management

Social Media Marketing

Project Budget Management

TECHNICAL PROFICIENCIES

Adobe Creative Cloud Suite

Salesforce

Marketing Automation systems

JIRA

Invision

SAP

Analytics: Adobe & Google

Airtable

SLDC Methodologies

Digital Asset Management

Basecamp

RALLY

Axure Wireframes & Prototyping

Google Suite (Docs, Drive)

Microsoft Office Suite

Mac and PC OS Proficiency

EDUCATION

B.A., Communications and Marketing

University of Toledo, Toledo, Ohio

PROFILE

I am a passionate, proven marketing leader with more than +15 years of in-depth, hands-on working experience in digital marketing strategy, producing, and managing creative development - driven to further computational design advancement in artificial intelligence on a global level. I have built well-rounded and high-performing teams that bolster measurable engagement, adoption, and optimized performance through data-driven design and creative strategy. I have been responsible for managing redesign and migration of Fortune 100 company’s multi-tiered digital experiences to responsive platform while improving user experience, monitoring rate of adoption, implementing marketing automation, analytics for multi e-commerce experiences.

PROFESSIONAL EXPERIENCE

Senior UX/UI Producer – Digital Experience Jun 2017 to Present

AT&T, Remote

Leads all digital architecture, design, and content development for AT&T's first business mobile app store and AT&T's primary B2B e-commerce platform where businesses can manage full end-to-end for their entire organization. Focus on improving user engagement and experience.

Appointed the lead UX producer to handle the most challenging business product team and shepherd the UX/UI team through the first large-scale effort to utilize SAFe Agile methodology for a platform's development

Developed and standardized a design process with established SLA's to ensure the most efficient and productive culture while prioritizing design to be a key stakeholder in the projects' requirements and development

Advocated for a user experience first approach, which resulted in stronger business solutions/alternatives for projects while improving risk management, streamlined escalations, and reduced creative defects

Became UX subject matter expert for AT&T Business Console and the SAFe Agile methodology. Championed by the product team to Digital User Experience Vice President as instrumental in the platform's successful launch

Web Experience Lead – Energy Oct 2015 to Jun 2017

3M, Austin, TX

Led the user experience, content development, digital strategy, and planning for internal and external website properties. Managed the migration of the digital experience to a responsive platform, which included the development of information architecture, wireframing, journey maps, personas, and touch-points. Produced and implemented content updates, social media linking, email marketing integration and automation, SEO tagging, analytical tracking, and marketing promotions through 3M Energy experiences.

Redesigned and migrated over 200 digital experiences to a new responsive platform in 6 months resulting in an efficient ecosystem for both the sales and marketing teams build and maintain 3M's B2B client base

PROFESSIONAL EXPERIENCE, CONTINUED

Senior Marketing Manager Oct 2014 to Apr 2015

Netflix, Inc., Beverly Hills, CA

Developed and executed digital marketing campaign strategies to unify a growing global marketing footprint to maintain consistent brand voice and vision, while allowing each market to have a unique localized approach. Streamlined development process across marketing teams and managed the day-to-day operations of the ever-growing organization. Developed marketing objectives and KPIs to deliver final metrics to leadership to propose future campaigns and improve customer communications.

Established a partnership with insights team to identify new marketing opportunities by understanding consumer behaviors, motivations, passions, and brands.

Global Creative Manager Dec 2013 to Oct 2014

Netflix, Inc., Beverly Hills, CA

Led the marketing and creative strategy, planning, and development for a global leader in innovating entertainment and technology. Established consistent brand fundamentals and guidelines for executing both visually and audibly. Managed daily departmental operations of a creative team of producers, designers, and editors.

Formed the foundations for the team's work processes, tools, and workflows to streamline advertising and marketing plans, organization and improved rate of production

Integrate Manager Oct 2012 to Dec 2013

Netflix, Inc., Beverly Hills, CA

Directed and executed marketing creative for continuous global integrated marketing campaigns while simultaneously reorganizing the marketing team operations and driving creative innovation with leadership and stakeholders. Established and nurtured working relationships with hundreds of creative agencies to execute some of the first launches of Netflix’s original programming, new brand voice and vision.

Managed broadcast and digital marketing assets for Emmy-award winning Netflix Originals

Content Marketing Manager Sept 2010 to Oct 2012

Netflix, Inc., Beverly Hills, CA

Led programming for integrated campaigns to improve customer perception, increase subscriber acquisition, and retention. Managed the development of various marketing materials, including social media, email marketing, device marketing, direct mail, online marketing, and advertising. Developed content strategy/selection and provided PR with promotional assets. Monitored performance data to identify areas for improvement.

Created the first internal creative services team, including managing and coaching 14 employees and contractors

Developed a streamlined approval process with studios by gaining blanket approvals for particular assets and use cases

Content Specialist, Streaming Jun 2009 to Sept 2010

Netflix, Inc., Beverly Hills, CA

Managed online and offline marketing of Netflix’s launch of streaming content. Curated content for advertisements and developed video pieces for demos and tutorials. Partnered with the marketing team to select and secure approval for TV series and feature films for Netflix and it’s consumer electronics advertising partners. Built and managed relationships with studio marketing teams. Developed and maintained a database of studio-provided artwork/ clips for North America.

Built the foundation for Netflix’s first streaming services UX/UI

Developed style guide to acquire digital design assets from studio partners to launch streaming service

Launched Netflix’s first streaming service on multiple OTT and handheld devices

Launched Netflix’s first marketing campaigns in Canada (company’s first move towards global expansion)

PROFESSIONAL EXPERIENCE, CONTINUED

Senior Online Marketing Coordinator Jun 2005 to Jun 2009

Warner Bros., Burbank, CA

Managed and produced online marketing efforts for the Advanced Digital Services division, which provided full-service, innovative interactive solutions for Warner Bros. subsidiaries and Warner Bros. digital products/platforms. Produced full lifecycle of campaigns which d setting objectives, managing project strategic direction, managing vendors, communicating timelines/priorities, and developed tracking spreadsheets. Developed and assigned assets for online publicity campaigns for five business units within Warner Bros. as well as for external vendors/agencies. Distributed video content to significant entertainment portals and UGC video sites such as Yahoo!, MSN, YouTube, and AOL.

Deployed a new digital asset management system companywide, achieving 100% adoption in 3 months

Expanded online outreach partners by identifying emerging user-generated, niche/ genre, and fan sites

Managed relationships with a growing set of online retailers such as Amazon, Borders, Target, and Best Buy

Helped build a digital platform to deliver digital masters on video and radio material to significantly save the company both time and money

LANGUAGES

ENGLISH

Speaks Reads Writes

FRENCH

Speaks Reads Writes

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