Manager Sales

MATT BRILEY

Bellbrook, OH *****

937-***-**** ********@*****.***

SENIOR CATEGORY MANAGER

Experienced CPG industry professional with a strong background in Category Management, Retail Merchandise Planning, and Shopper Insights, as well as sales.

•Nielsen/IRI Unify

•Nielsen/IRI Panel

•Kroger 84.51

•Kroger Market 6

•Spectra

•Numerator/ECRM

•Kantar Retail IQ

EXPERIENCE

Saint Michelle Wine Estates Woodinville WA 2019 – Present

Senior Category Manager

Manage category and shopper insights for Kroger G.O. as well as all divisions.

•Increase revenue by supporting field sales team with business and category reviews as well as execution management.

•Oversee Assortment and New Items.

Constellation Brands Chicago IL 2018 – 2019

Sales and Category Manager

Built and delivered Category Insights and Thought Leadership on Beer, Wine and Spirits.

•Developed and presented Business Reviews.

•Insured maximum execution of key programs and assortment.

•Drove Category Building strategies for assigned customers.

•Worked directly with field employees and distributors for maximum customer benefit.

Heineken USA White Plains, NY 2013 – 2018

Category Development Team Lead

Lead Kroger Category Development Team for all divisions.

•Executed Heineken Category Platform to help build winning strategies for Kroger Beer Category.

•Managed all new items, assortment, distribution, and thought leadership initiatives at Kroger.

•Worked directly with key stakeholders (Heineken and Distributors) to maximize execution, selling opportunities and category growth.

•Built and delivered key strategy presentations to Kroger Corporate office.

Kao Brands U.S.A. Cincinnati, OH 2008 – 2013

Sales Insights Manager

Develop and deliver insight driven sales presentations to leading retailers.

•Worked with market research firms to build shopper marketing strategies that align with customer goals.

•Helped lead category analyst team to insure most efficient product distribution, placement and pricing.

Matt Briley ********@*****.*** 937-***-****

Sara Lee Foods Cincinnati, OH 2006 – 2008

Manager, Category Insights

Delivered customer insights and reporting for Kroger G.O. and division teams.

•Led Kroger vendor “Roundtable” meetings for category JBP’s.

•Developed category and internal scorecards using KCMS, IRI and dunnhumby/84.51.

•Supported sales forecasting efforts and delivered key presentations to customer.

Pepsi Americas, Cincinnati/Dayton, OH 2004 – 2006

Key Account Executive

Achieved sales volume, margin and EBIT for assigned accounts.

•Designed and oversaw marketing and merchandising programs to grow market share.

•Monitored customer service at key accounts and identified customer needs and solutions.

ADDITIONAL RELEVENT EXPERIENCE

Spectra Marketing, Cincinnati, OH - Client Service Manager

Supervalu, Xenia, OH - Category Manager

Nash Finch, Dayton, OH - Buyer/Merchandiser

MILITARY EXPERIENCE

United States Army, Traffic Manager (6 years)

Coordinated freight movement of ground, rail and air shipments.

EDUCATION

Bachelor of Science (BS), Economics

Wright State University, Dayton, OH

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