Laura Alba

650-***-**** adbctu@r.postjobfree.com

SUMMARY

Resourceful business professional with over 2 years of experience on strategic customer outreach, project management, and data analysis. EXPERIENCE

AppFolio, Inc. Santa Barbara, CA

Onboarding Specialist August 2019 - Current

• Monitor CRM software for KPI metrics and proactively reach out to ensure clients are successfully utilizing value plus services.

• Actively participate as a subject matter expert for internal processing and work closely with the processing program team to advance accuracy in our procedures.

• Authorized to grant and deny payments usage from conducted risk assessments.

• Monitor and show effective value on project based assignments.

• Grew payment usage by 90% with an estimated increase of customer acquisition by 10%.

• Successfully exceed our NPS goal by 20% MoM.

Onboarding Associate August 2018 - August 2019

• Used the SaaS application effectively with focus to manage the payments platform.

• Provided value for Property Management accounts and establish processes and policies that meet 100% of compliance requirements.

• Set up payments platform promptly and accurately to utilize transactions on the database.

• Executed underwriting process for companies to mitigate financial and reputational risk to AppFolio.

• Investigated and validated the legitimacy of business entity, owner identity, and customer database information as it relates to payment’s processing.

Turning to Wellness Santa Barbara, CA

Business/Social Media Analyst January 2017- June 2017

• Evaluated business and sale cycles involving B2C and B2B.

• Corroborated on market and business analysis through Facebook, Instagram, and Pinterest to gather data and utilize for product development.

• Developed substantial content for Instagram that encouraged customer interaction resulting in a 10% follower growth. EDUCATION

University of California, Santa Barbara Santa Barbara, California Bachelor of Science in Economics June 2017

Relevant Coursework: Managerial Economics, Econometrics, Corporate Finance, and Monetary Policy Gamma Phi Beta, External Social VP

In charge of philanthropy, social work, community service and university events. Led our organization to maintain financial regulations, social, and educational requirements by being a bridge for the University authorities and sorority. SKILLS, ACTIVITIES & INTERESTS

Languages: Fluent in English and Spanish

Skills: PowerPoint, Excel, Microsoft Word, Salesforce, Eviews, Expert in SaaS, Forecasting Interests: Sports, Fitness, Fashion, Social Media, eCommerce Activities:

• Spoke at AppFolio’s 7th Annual Customer Conference, “Tips for Success” and introduced programs to property managers at a high level (800 attendees).

• Organized conferences and community events for the Latinos Unidos Club which entailed reaching out to vendors and contacting team leadership speakers. Played an instrumental role in developing a solid social network for students.

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