Executive Data

Darryl W. McCaskill

404-***-**** ****************@*****.*** Darryl McCaskill at LinkedIn

**** ********* ***** ** *******, GA 30345

Leadership Profile

Business Strategy Partnerships

Data Warehousing Analytics

Operations

Enterprise Program Management

Digital and Business Transformation

Omni-Channel Commerce

Enterprise Application Development

CRM Privacy Security Analytics

Agile Waterfall SDLC

Award-winning Delivery, Operations, and Technology executive. Metrics-driven, hands-on, detailed, oriented leader with a keen customer focus. Skilled at relationship building and able to navigate the complex relationships required for success in any organization. Understands the value of people and how to get the best out of every team.

Key Accomplishments

•Digital Transformation: Led a three-year $60 million process improvement program to modernize all Merchandising systems and enable enterprise-wide Omni Channel Merchandising Planning and Execution process improvements and automation. Implemented mobile components to transform merchant processes in market activities and improve engagement. Developed new analytics tools to leverage the new sources of data and powerful visualization to liberate the data and expose it to the business in new actionable ways. Leveraged Tibco technologies and Exadata in-memory solutions to create real-time views of inventory, sales, and other key metrics to drive the health of the business.

•Analytics Transformation: Implemented $3 million program to replace legacy custom reporting applications with Cognos suite as a go-forward merchant reporting and analytics platform to reduce ongoing maintenance costs by 25% and accelerate delivery cycles by 20%. Developed a new hybrid Agile and Lean process targeted at the unique capabilities of this new platform and the need to iteratively develop against evolving technical requirements to quickly deliver incremental value to the business.

•Enterprise Program Management: Led Enterprise Program Office and Financial Governance for $200 MM annual development budget across all business units. Developed and implemented Program and Project models for Waterfall, Lean, and Agile methodologies.

•Business Value: Led $25 million development effort for a new Rewards program to drive customer retention, customer engagement, and growth. Improved retention rates by 10% in the first year of execution. Leveraged this funded initiative to build an in-house “customer cloud platform” that would support consistent customer-facing experiences across point of sale, web, and mobile devices and promote re-use. Leveraged TIBCO tools to enable real-time customer intelligence.

•Turn Around Programs: Drove recovery effort for troubled three + year $45 million custom development program for Advertising Business Office to support the business transformation to one standard advertising process across all divisions. Repaired damaged business partnerships. Reverse engineered technical requirements and developed new software lifecycle and quality assurance processes to speed delivery. Stabilized the system, developed an incremental delivery approach to minimize risk and rolled out to all divisions in 2 years.

•ERP Implementations: Completed $25 million cloud implementation of Oracle E-business Facilities Management, Asset Management, General ledger, Expense Payables, and Contracts. Led $20 million SAP ERP (FMS) program for Macy’s Private Brands. Managed sourcing strategy for external partners for requirements and implementation

•IT/Professional Services: Managed delivery for ~ $60 million P&L for IT Professional Services/Digital Transformation organization. Drove pipeline initiatives to drive organic revenue growth of 5% at existing retail nameplates and maintain required EBITA and Margin.

Darryl W. McCaskill Page 2

Professional Experience

Mogean, Inc Atlanta Georgia 3/2018 – Present

A customer-based insights provider, using GPS mobile device location data for deep CRM insights.

Chief Operating Officer (COO) 4/2019 -

Drive Business Development and Senior Executive Partnerships

Drive delivery and produce key analytics deliverables for clients.

Develop and implement operational controls and processes to prepare for accelerated growth.

Senior Vice President (SVP): Retail 3/2018 – 3/2019

Drive Business Development and Senior Executive Partnerships in the retail sector.

Drive analytics deliverables for key clients.

SOFTVISION, LLC Atlanta Georgia (formerly Software Paradigms, International) 5/2016 – 9/2017

A Digital Transformation/IT Services organization that provides IT services for Retail and High-Tech clients.

Senior Vice President(SVP): Retail Client Relations and Service Delivery

Responsible for Senior Executive Partnerships, IT Service Delivery, and Infrastructure for all Retail clients

Led Service Delivery for ~ 60 million dollars retail portfolio. Led global teams in the U.S., India, and Romania to deliver a variety of Application Development, E-commerce, Operations, QA, and Support services to retail clients such as Macy’s, Estee Lauder Companies, General Parts Corporation, Kohl’s, Bealls Inc., Hudson Bay, and others.

Delivered e-commerce platform components to Estee Lauder On-line. Delivered application support and operations services to Macy's, Kohls, and other retailers.

Led and optimized Business Process Outsourcing activities for Accounts Payables and Receivables functions for various retailers. Established and maintained metrics to ensure process compliance and continuous improvement.

Led Retail Products group for a 60+ client base for bricks, catalog, and online merchandise assortment planning.

Drove bench utilization from 62% to 90% in three months to improve margin and maximize revenue.

Drove pipeline initiatives to drive organic revenue growth of 5% and maintain required EBITA and Margin.

Macy’s Systems and Technology Johns Creek GA 5/1990 – 4/2016

Macy’s Inc. operates 600+ department stores -Macy's, Bloomingdale's, and Blue Mercury with over $24B in annual revenue.

Group Vice President(GVP), Application Development and Delivery 4/2007 to 4/2016

Increasing levels of responsibility in this role that included Merchandising, Enterprise Systems/ Architecture,

Marketing, Human Resource, and Finance Applications.

•Application Development and Delivery:

oEstablished and executed product development roadmaps that supported all essential merchant functions on a variety of in-house and packaged solutions (3000+ user community across stores and .com organizations, 80+ application portfolio). Modernized all user interfaces and front-end processes to automate manual functions for the merchants.

oCustomized standard software development processes to incorporate agile methods to meet business stakeholder needs and accelerate business value. Executed effective ongoing cadence of maintenance activities to ensure compliance and version currency. Drove the development of iterative release strategies to speed new features to the business and optimize cost.

oImplemented new DevOps strategy across the Merchandising product portfolio to optimize performance and reduce costs.

oDrove stability and compliance for PeopleSoft implementation which supports 180,000+ Full-time associates and 300,000+ Retirees. Established SaaS cloud-based strategy for PeopleSoft replacement and began the implementation of Oracle HCM.

•Analytics and Reporting:

oImplemented $3M program to replace legacy custom reporting applications with the Cognos suite as a go-forward merchant reporting and analytics platform to reduce ongoing maintenance costs by 25% and accelerate delivery cycles by 20%.

oDeveloped a new hybrid Agile and Lean process targeted at the unique capabilities of this new platform and the need to iteratively develop against evolving technical requirements.

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Group Vice President (GVP), Application Development and Delivery – continued

Led Enterprise Data Warehouse (Teradata) team, leveraging 50 terabytes of data to support 30+ enterprise applications in various parts of the business and a reporting user community of 4000 users. Delivered 14,000 Monday morning reports each week. Implemented ongoing process controls improvements.

Information Architecture/Workflow Automation:

oOptimized Microsoft Sharepoint platform as the internal portal to support the day to day mission-critical activities of 40,000 users, multiple business communities, as well as, an external facing Partners site for vendor collaboration. Used Agile processes and rapid prototyping activities to meet business requirements with optimal delivery cycles.

Architecture, Process, and Portfolio Management:

oLed Systems Development Financial Governance and Portfolio Management for Enterprise System Development budgets totaling an annual $200 million in Capital budgets and $80 million in operating expense.

oEstablished and implemented standard enterprise practices and governance metrics for Project Management and System Development Life Cycle Processes for all Enterprise Programs (Waterfall, Agile, Lean).

oEstablished and implemented Enterprise Architecture patterns for re-use across the enterprise to optimize cost.

Vendor Management:

oManaged $30 million outsourcing relationship and development initiatives with Axciom for Marketing Database functions. Managed negotiation processes to achieve a 10% cost reduction ($3 million) in 1 year.

oManaged $25 million in outsourced IT Services resources across various vendor relationships.

Vice President(VP), Application Development and Delivery Credit and Marketing Systems 5/2000 – 4/2007

Application Development and Delivery: Developed and maintained mission-critical credit applications for Macy's and Bloomingdale's proprietary and co-branded Visa/Amex portfolios (40 million active cardholder base). Developed credit-based loyalty programs and led multiple nameplate consolidations and conversions. Executed accelerated hiring strategies to retool the team for newer technologies. Conducted sourcing activities to initiate offshore development model and managed procurement and related partnerships. Developed and implemented new Enterprise Loyalty Platform to enable new “tender neutral” Loyalty program.

Executive Sponsor Diversity Initiatives: Partnered with Senior Vice President Human Resources to lead enterprise diversity initiatives. Developed Program structure, led organization outreach, mentor circles, and workshops.

Compliance/Regulatory - Led Enterprise PCI Compliance development initiatives across all areas of application development. Implemented an account number tokenization design in 30+ applications in a 9-month integrated cycle to achieve compliance for account number storage and transport requirements.

Executive Sponsor Privacy and Data Security: Led all Privacy, Data Security, and Policy Audit activities in Systems Development. Maintained a cohesive strategy for risk-based compliance for all data security policies.

Awards

2014 Corporate Macy’s Best of the Best Award (top 2% of the organization) for

delivery excellence in Macy’s Omni Channel Transformation

Affiliations/Giving Back

Year-Up Mentor (2018) Advanced Technology Development Center at Georgia Tech (ATDC) Mentor

Technology Association of Georgia (TAG) Association of Information Technology Professionals (AITP) Atlanta

Kettering Executive Network – Board of Directors, Events/IT/Operations Chair

Education/Ongoing Learning

The University of South Carolina - Major studies in Engineering, Music, and Business Administration

Macy’s Leadership Institute – Nominated by the executive team for this multi-year by invitation only in-house program for high potential candidates

Macy’s Systems and Technology – In-house course work in Project/Program Management, SDLC Methodology, Agile for Leaders, Data Modeling, Requirements Elicitation, and Strategic Leadership. Instructor for various Project Management, Business Partnerships, Business Strategy, and Diversity, and Inclusion courses.

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