ALEX MERRICK

*** ********* ** * **********, MN **082 651-***-****

adbckh@r.postjobfree.com

Executive Sales Management Profile

Best-in-class management of On and Off Premise Accounts, Distributors, and Broker Networks for Leading Consumer Beverage Companies.

More than 20 years of leading success in sales, business development, and product marketing in highly competitive beverage industry. Repeatedly achieve strong revenue, profit, and market-share increases. Successfully position and differentiate products and services in crowded, evolving marketplace. Consistently deliver exemplary results as a regional account executive, sales and development manager, and strategic planner for high-growth product portfolios. Build, train, manage, and motivate sales and support teams to top performance. Team-orientated and results-driven leader who constantly seeks new challenges and ever-higher goals. Core areas of expertise include:

Core Competencies

New-Business Development … Key Account & Territory Management … High-Profile Negotiations & Presentations

Strategic Distribution Partnerships … Market Analysis … Staff Training, Leadership & Development

Sales Forecasting… Event Planning … Budgeting

Professional Experience

Anheuser-Busch InBev, St. Louis, MO 2019 - Present

Belgian Sales Manager

Working in collaboration with local wholesaler to grow high end premium craft imports.

Grow Stella and Hoegaarden from -2% in 2018 to +5% in 2019.

Engaging wholesaler and retailers to show them the benefit of high end craft imports and the ROI on the investment.

100 call points in the on premise per month.

20 activations per month to showcase Stella and Hoegaarden.

Distributor meetings, work with sales reps, crew drives and everyday business.

Pabst Brewing Company, Los Angeles, CA 2012 to 2018

Area Sales Manager

Managed the largest wholesaler’s day to day business for MN, ND and WI for the Pabst Brewing Company.

Annual Business Planning, quarterly business reviews, monthly business objectives, monthly business updates, focus 5 calendars, distribution and display goals.

Met with wholesalers on monthly product orders, quarterly point of sale orders and execution of programs.

Collaborated with distributor partners to aid in development of business plans, standards, incentives and go to market strategies for all areas of business. Took Old Milwaukee from -10% to positive trends +1% within 2 yrs of implementing a program.

Partnered with National Accounts team calling on national and local chains. Total Wine, Target, HyVee, BWW, Apple American, Holiday, Super America, Cub Foods, Cashwise Coborn’s, Super One, G-Wills, Haskell’s, MGM, Big Discount Liquor. Took MN to #1 within PBC for TWM’s with only 5 locations to start and maintained that status for 3 years straight with each additional store.

New product presentations, sales meetings, launch and sampling of new products, incentive idea generation and writing, promotions and beer festivals. Delivered over 100k cases of Not Your Father’s Root Beer within the first 6 months of its initial launch in MN.

Provide forecasting, shipments, depletions, and managed multiple budgets, sales analytics, pricing surveys, and retail market execution surveys.

Retail Sales Manager

Called on key accts both on and off premise in conjunction with the ASM of the state

Worked with key wholesaler partners in the Twin Cities and suburban areas

Drive sales for PBC portfolio in on and off premise accounts throughout Minnesota

Develop new business as well as maintain existing accounts. 75 key account call points every month.

OMCM Marketing Solutions, Andover, MN 2011 to 2012

Account Manager

Recruited to promote 30 year old company on its quality and customer satisfaction

●Develop marketing and promotional programs for clients to maximize ROI. Provide them with quality products and service on a daily basis

●Responsible for managing, maintaining, and developing 150 accounts, both new and established.

i-am.TV, Minneapolis, MN 2007 to 2009

Midwest Regional Account Manager

Challenged to position new venture for expansion and sustained profitability. Responsible for the introduction, business development, and sales of i-am.TV services into the Midwest market.

●Secured 27 accounts within the first 5 months, 7 months ahead of bonus schedule.

●Developed proposals and conferred with clients to define and develop effective digital advertising campaigns.

●Managed technical support and evaluated client’s media time and space to disseminate advertising messages in order to accomplish marketing objectives. Assisted in the design of ads. Created 150-200 ads.

Olympus Bar and Grill, Oakdale, MN 2005 to 2007

Restaurant Manager

Created and provided a fun and enjoyable atmosphere for customers to experience.

●Managed and scheduled 25 shift associates; severs, bus persons, hosts/hostesses and bartenders.

●Handled total front of house/back of house operations including weekly inventory and vendor relations.

●Oversaw labor and sales revenue expenditures.

●Brought labor and inventory costs down in the first 2 months.

JJ Taylor Distributing, Minneapolis, MN 1998 to 2004

Promotions Manager/Category Manager

Co-supervised a team of 20 individuals from an outside marketing company working in partnership with Miller Brewing to provide promotions to further enhance the awareness of our products in chains, and key accounts.

●Averaged around 550 promotions quarterly

●Responsible for managing 18 account managers with sales projections, forecasting, new product distribution, promotions, setting goals, server training, and establishing monthly business objectives (MBO’s).

●Led a team responsible for servicing over 500 convenience stores. Only team within company to increase sales 10% to meet and exceed yearly sales goals in 2001.

●Booked promotions with radio stations, professional sports franchises, and on/off premise locations.

●Prepared daily activity reports, tracked inventories and sales, and organized retailers’ cooler spaces by using Space Planning and Intactix software.

Off Premise Senior Sales Account Manager/Merchandiser

●Serviced and maintained 28 accounts, including key accounts and chains, generating revenue of 7 million dollars. Duties included distribution, marketing, promoting, launching new products, merchandising, booking features, and displays of products.

●Maintain current inventory status reports and assured products were priced and positioned properly.

●Successfully trained and assisted new sales representatives.

●Set up effective retail beverage displays in on/off premise locations

Education

University of Minnesota, Business Administration

References available upon request.

Additional Skills/Training

Proficient in Microsoft Word, Outlook, Excel, Power Point, CRM

Retail With a Purpose Training

ABP and Gap Closing Training

Cicerone Beer Server Certified

Intactix and Space Planning Certified

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