MARCO DAOURA

adbbvk@r.postjobfree.com • 206-***-**** • www.linkedin.com/in/marcodaoura/

PRODUCT, MARKET, AND CUSTOMER SUCCESS LEADER

INNOVATIVE STRATEGIST • DECISIVE OPTIMIZER • TENACIOUS CATALYST As an Innovative-Strategist I led product in an incubated agile team through outcome-driven ideation, definition, design, usability, and commercialization to create and launch a connected health solution at CES DHS. I embraced Digital Health & IoT, and strategically leveraged social forums and 3rd party telehealth platform partnerships to generate $5M in revenue year one. I utilized my Decisive-Optimizer, transitioning from R&D to Marketing, to create go-to-market plans that optimize product offerings and pricing for different markets. I led an incubated Point-Of-Care team and gained 9% share in a $700M/Y Cardiovascular imaging market, through competitive differentiation, strategic positioning, and value messaging. I fully engaged my Tenacious-Catalyst when I led a cross-functional team of 8 business units to reduce customer Total Cost of Ownership via value-add proactive/preventative services. With tenacity and a collaborative leadership approach, I cultured relationships and catalyzed team dynamics to standardize company-wide product serviceability process and platform, leading to 20% increase in service revenue. I am most valuable and inspired when I bring my entrepreneurial Innovative-Strategist Decisive-Optimizer Tenacious-Catalyst attributes together to enhance the success of the company I align with, and elevate their customers’ experience, resulting in a three-way win! AREAS OF EXPERTISE

• Technology Assessment & Market Segmentation

• VOC, Product Definition, & Roadmapping

• Differentiation, Positioning, & Messaging

• Market Prep, GoToMarket, Commercialization

• Global Compliance/Regulatory, Product Launch

• International, Ministries, Commercial, & Military

• Provider, Payor, Patient, Purchaser, Policymaker

• Market Testing, Studies, Evaluations, & Evidence

• Agile R&D/SDLC, UX Design, Digital Health

• Cloud SaaS and PaaS, Health IT, IoT, IoHT

• Cross-Functional Teams, Leadership Development

• Green Belt Certified, Influence, Change Management PROFESSIONAL EXPERIENCE

PRINCIPAL CONSULTANT – DIGITAL HEALTH INNOVATION – May 2019 - Present PREMERA BLUE CROSS, MLT, WA. Largest health plan in the PNW serving more than 2.2 million people.

• Lead strategic innovations - Partner with Blue Cross Blue Shield plans to Reduce Emergency Department avoidable utilization, empower Patient and Provider, and improve outcomes while reducing cost and waste.

• Manage startups relations and connect Premera with outside innovators in digital health and consumerized care.

• Agile design centered methodology. Prototype & test - Standups & biweekly sprints ensuring continuous progress. PRINCIPAL CONSULTANT – PRODUCT STRATEGY & DEVELOPMENT – June 2016 - Present HUBWERX LLC, BOTHELL, WA – [SELF-OWNED CONSULTANCY BUSINESS] Digital & HealthTech ideation to commercialization. Product/Project Management/Development. GoToMarket.

• Principal Program Management Consultant - BTG EKOS (Sep’18-Apr’19). DFX - Design & Manufacturing Efficiencies - Agile Sprints - Cross-Functional Team Leadership.

• Startups Advisor/Mentor - University of Washington CoMotion and Cambia Grove Hub (Jun’16-Present).

• Tech Committee co-chair - Keiretsu Forum (Nov’18-Present). EVP PROGRAM & PRODUCT MANAGEMENT – May 2018 – Feb 2019 NOVUSON SURGICAL, BOTHELL, WA – [HEALTH-TECH EARLY STAGE STARTUP – RAN OUT OF FUNDS] Direct Therapeutic Ultrasound (DTU) minimally invasive laparoscopic solution, designed to rapidly & precisely coagulate/divide tissue without adverse effects such as tissue charring, thermal spread, or smoke plume!

• Product and Program Management - VOC, definition, usability, protocols, KOL's, pricing, and GoToMarket.

• R&D, V&V, Strategies, Scheduling, Costing, Resourcing, DHF, FDA/CE compliance, Investor relations, fund raising. VP PRODUCT MANAGEMENT & MARKETING – July 2016 - Feb 2018 ULTRALINQ HEALTHCARE, NY, NY – [MID-STAGE STARTUP - MEDICAL DEVICES & DIAGNOSTICS UNIT SHUT-DOWN] UltraLinq delivers a Value-Based AWS Cloud [anytime, anywhere] SaaS solution for telehealth viewing, reporting, and data sharing/archiving of medical information.

• Led start-up team strategy, ideation, product management and development. GLIMPSE CE approved in 1year!

• Focus on unaddressed population health/wellness management. From SaaS to Platform-As-A-Service & IoHT.

• Optimized commercialization plans for multiple geographies and revenue models. Pricing strategy for market launch.

• Agile R&D/SDLC, UX design, usability, clinical evaluations, validation, regulatory support, customer relations. DIRECTOR PRODUCT MANAGEMENT & MARKETING - June 2013 – June 2016 FUJIFILM HEALTHCARE SONOSITE, BOTHELL, WA

Led incubated Product team to miniaturize ultrasound and commercialize into new POC markets where high access and mobility are key enablers for primary, trauma, remote and telehealth. $5M revenue 1st year.

• Led product strategy, ideation, definition, marketing, digital health, and IoT. KOL management.

• Owned market segmentation, VOCs, competitive differentiation, GoToMarket strategies. Prepared a $100M Market.

• Launched iViz, portable and connected medical visualization, at CES Digital Health Summit http://bit.ly/2rUWjmv.

• Partnered with Tricefy for cloud SaaS Health IT & IoHT workflow. Morocco Study - 75% reduction in maternal death.

• Hospital operations - Agile R&D/SDLC, clinical evaluations, human factors verification, and usability validation.

• Boosted social presence via interviews, digital content creation/marketing, campaigns, and branding. PHILIPS HEALTHCARE, BOTHELL, WA

SENIOR MARKETING MANAGER - March 2009 – May 2013

High Potential Program candidate, focused on Cardiovascular and POC markets.

• Led NA premium Cardiovascular Ultrasound. Gained 9% market share, in 2 years, in a $700M/Y market, during tough economy, via competitive differentiation with peri-operative/procedural Live-3D imaging in CATH lab and Hybrid OR.

• Led incubated Point of Care team. Built 3% share in new $150M/Y market, in just 2 years, via strategic positioning & value messaging. Focused on emergency medicine, critical care, regional anesthesia, pain medicine.

• Led coalition of sales & clinical - Identified strengths & built GoToMarket strategies, to grow market share.

• Launched premium & compact imaging, HealthIT, and workflow solutions (CX 50, IE33 3DTEE, SPARQ).

• GoToMarket strategies coach. Tradeshow captain, customer relations, field advisory board member. PROGRAM MANAGER - April 2005 – February 2009

High Potential Program candidate, led a global cross-functional team from 8 business units to design and standardize company-wide value-add product serviceability with cloud monitoring and virtualization.

• Rolled-out a company-wide product Serviceability Creation Process, in 3 years, to enhanced customer experience.

• Increased service revenue by 20% through proactive/preventative remote resolution and value add services.

• Delivered timely and cyclical secure Cloud and Virtualization service solutions into new Philips Healthcare products.

• Primary serviceability liaison to Global Services Marketing and Philips Healthcare Architecture Technology teams. PRINCIPAL SYSTEMS ENGINEER AND R&D MANAGER - July 2000 – March 2005 Developed data-driven SW architecture and tools for SW and Ultrasound Engineers. Tripled Productivity!

• Designed infrastructure for databases configuration management, branching, merging, and replication.

• Developed SW tools for integrating/optimizing transducer transmit/receive data, and automated data-driven builds.

• Led a team of SW and database engineers. Defined objectives. Streamlined agile sprints.

• Managed project schedule, resources, and dependencies with cross-functional teams.

• Designed and developed software applications to automate transducer acoustic and thermal measurements, for limiting transducer power and generating regulatory reports. OTHER EXPERIENCES

Consultant - SaaS, Web Applications, eCommerce - Marcowerx.com, BOTHELL, WA Licensed SaaS web applications in Medical Device industry for documentation reviews regulation compliance. Web apps design and development from concept to completion. Graphic Design, data/database SW architecture/development, and e-commerce. Electrical Engineer - Waterfront Construction Inc., Kirkland, WA Designed and developed hydraulic & electro-mechanical boatlift controllers and boat accessories, from concept to on-site installation. Circuit board design, computer aided drafting, bread-boarding, project reports and documentation, parts inventory, production. Masters’ Research Assistant - University of Washington, Seattle, WA Precise Control of Fluid Volumes inside Glass Capillaries Using Optical Sensors for performing restriction enzyme digests, polymerase chain and sequencing reactions. This system can measure fluid volume with an accuracy of 30 nanoliters. PATENTS AND PUBLICATIONS

• Precise Automated Control of Fluid Volumes inside Glass Capillaries - IEEE Jnl. of Microelectromechanical Systems

• Inventor of three patent applications for Philips Healthcare – WO2008/010135-A2, WO2009/138902-A1, 61/579900

• Inventor of two patent applications for Fujifilm SonoSite – 16804081.4-12232, PCT/US2016034486 EDUCATION, TECHNICAL SKILLS, CERTIFICATIONS, MEMBERSHIPS, SPEAKING, AND AWARDS

• University of WA, Seattle, WA - BSEE (3.8GPA)

• University of WA, Seattle, WA - MSEE/Biomed (3.7GPA)

• University of Washington CoMotion Industry Advisor (since Sep 2016)

• CambiaGrove Sounding Board Member (since February 2018)

• Myers-Briggs Type: ESTJ (Leader, Take Charge, Logical, Assertive, Decisive, Practical, Analytical, Critical, Results Oriented)

• Marcus Buckingham Strengths: Responsibility, Focus, Woo (Winning Others Over), Relator, Competition

• Philips High Potential Program (2008-2013)

• Philips Healthcare Field Advisory Board Member (2011-2013)

• CES speaker at Digital Health Summit. How Digital Health Saved My Life? and The Doctor’s Bag Now Fits in Your Pocket.

• Green Belt Certification (CSSGB) (April 2009)

• Philips Engineering Excellence Award (June 2005)

• Languages: English; French (proficient); Arabic (proficient)

• IT Skills – Database design/administration and replication. Data and software configuration management. Software development: VB, C, Java, LabVIEW, ASP, SQL Server, Access, Web Services, DHTML, XML.

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