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Chief Marketing Officer

Location:
Salt Lake City, UT
Posted:
January 16, 2020

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Resume:

DAVID R. HUNT

*** ******* ******, **** ********** PA 19034 9338 Avanyu Court, Cedar Hills UT 84062

Mobile: 801-***-**** • Email: adbbs3@r.postjobfree.com • LinkedIn: www.linkedin.com/in/mrdavidrhunt CAREER SUMMARY

An international career leading multi-disciplined marketing organizations – enterprise, mid-enterprise, and startups creating impactful customer experiences that generate customer loyalty and increase sales. Complete product lifecycle marketing: brand development & extension through demand generation with deep experience creating world class integrated marketing programs based on voice-of-customer and data insights. Recognized for proactive, positive leadership, creativity, a strong coach/player hands-on work ethos, superb team building and budget management with a dedication to team excellence. ENFJ Myers-Briggs Type Assessment. Gallup StrengthFinders Top Talents: Positivity, Intellection, Learner, Maximizer, and Context. CAREER HIGHLIGHTS

BERKADIA

AMBLER, PENNSYLVANIA – WWW.BERKADIA.COM

Senior Vice President of Marketing– 2018 – 2019

Head of Corporate Marketing for the largest, private commercial mortgage company in North America generating $47B in annual sales. A Berkshire Hathaway and Jefferies Financial Group company using technology to transform commercial real estate sales and financing. Lead a talented eighteen person Marketing team and five agencies responsible for all Communications, Advertising, Events, Branding and Digital execution.

• Executed a multi-phase corporate brand transformation based on customer, prospect, and industry research that resulted in a new brand roll-out for the company: updated website, multi-million dollar national digital and print advertising campaigns, core corporate messaging and positioning, social media programs, internal communications, collateral and updated digital assets.

• Oversaw the in-person event, relationship marketing, and industry sponsorship programs with 122 North America events including annual Sales and Marketing conferences, Sales Incentive programs, internal training, national, regional, and local sales generating events. Introduced a simplified event management and budget management program for Sales’ sponsored events and increased Net Promotor scores with internal stake holders by 18 points.

• Personally oversaw 3 large scale annual Customer, Prospect, and Partner Satisfaction Survey programs that provided strategy defining insights for Berkadia’s executive leadership in 2018 and 2019.

• Introduced rebranded, internal communication programs for four internal teams and one acquisition. INSIDESALES.COM

PROVO, UTAH – WWW.INSIDESALES.COM

Senior Vice President of Marketing– 2017 – 2018

Lead a fifteen person global Marketing team and a twelve person Inside Sales Business Development team based in the US and UK during InsideSales.com’s transition from small and mid-enterprise customers to large enterprise customers.

• Developed three enterprise-based Account Based Marketing (ABM) Campaigns that generated $42M in new pipeline and $7M in sales.

• Directed the Press, Analyst, and social media messaging and cadence with bi-weekly press releases, daily social media outreach, and strengthened InsideSales.com’s Press and Analyst relationships resulting in 12-18 articles/mentions per month and a positive media share-of-voice

• Orchestrated InsideSales.com’s Dreamforce 2017 event sponsorship, enterprise executive briefings at the Four Seasons San Francisco, and dinners resulting in $4M new pipeline. Lead the Accelerate 2018 executive leadership conference strategy and event infrastructure development. Implemented regional monthly prospect events: dinners, lunches, and cocktails to accelerate sales opportunities.

• Oversaw a data integrity project to cleanse prospect data and define account-based enterprise target personas to support Marketing programs and supply Business Development reps with prospect clarity. ILLUSIVE NETWORKS

NEW YORK, NEW YORK – WWW.ILLUSIVENETWORKS.COM

Senior Vice President of Marketing– 2015 – 2016

Head of worldwide Marketing that brought Tel Aviv-based illusive networks out of stealth mode to launch a rising cybersecurity leader in deception technologies.

• Developed the illusive networks brand: the messaging, positioning, visual creative, web presence, voice and tone for an emerging company in a nascent market.

• Directed the social media outreach and development of blogging and collateral development to educate the market and promote sales and partner recruitment, increasing followers and content stickiness by 400% in one year. Leveraged events and tradeshow experiences to be memorable and evocative of the company’s brand message and brand promise to shorten the sales cycle.

• Developed the Press and Analyst Program with positive voice in 240 articles and positive mentions in online and print sharing product launches and the Series A and B Funding Announcements.

• Proudly introduced the company and products into the top tier of competitive solutions for less than my travel budget at my previous company.

SYMANTEC CORPORATION

LINDON, UTAH – WWW.SYMANTEC.COM

Vice President of Global Events and Executive Briefing Centers – 2008 – 2015 Vice President of Marketing for Symantec, the leader in providing security, storage and systems management solutions to help its customers secure and manage their information-driven world.

• Lead a world-class team of twenty-three event marketers responsible for creating impactful experiences at Symantec’s largest, most high profile global events and its global executive briefing centers. Developed global strategies and execution of Symantec’s most visible and complex internal, external, and industry events delivering event programs that achieve sales objectives.

• Launched a revitalized customer conference franchise in nine destinations globally servicing ten thousand paid attendees annually with multi-million dollar paid sponsorships from IT industry partners. Reduced overall event budget by $10M while increasing attendee satisfaction results and increasing sales generated by customers attending conferences worldwide.

• Oversaw contracts, vendor relations, and procurement with a $26M annual global event and $2M Executive Briefing Center annual budget for US and UK centers. ALTIRIS, INC.

LINDON, UTAH – WWW.ALTIRIS.COM

Vice President of Marketing – 2007 – 2008, Director of Corporate Marketing – 2004 - 2007 Vice President of Marketing for a leading IT systems management company providing software solutions that helped customers centrally manage their IT assets from handhelds, to PCs, to servers. Acquired by Symantec Corporation in 2007.

• Directed a global team of fifty-six marketers comprising the Corporate Marketing, Global Field Marketing, Corporate Events, AR/PR, and all Marketing Communications for the Altiris Business Unit once acquired by Symantec.

• Oversaw the web marketing, campaigns, and customer experiences for all corporate web properties to guide desired web traffic behavior translating to specific e-calls to action (product downloads, customer registration, etc.) for increased qualified lead generation and product sales.

• Increased leads by 11% through integrated marketing campaigns via the channel resulting in $21M in incremental revenues.

M:4, INC.

SANDY, UTAH – WWW.M4.COM

Co-Founder/Vice-President of Marketing - 2002 to 2004 VP of Marketing for a multimedia development company focusing on electronic marketing, multimedia family and corporate histories, documentaries, and corporate computer-based training.

• Developed the company’s branding, messaging, positioning and marketing plan and product development cycle.

• Researched, designed, articulated, and product managed the content for two interactive multimedia educational programs (CD-ROM and DVD) used by 38,000 adolescents in North America and Canada, ages 14 – 18. Defined and directed the development of a religious education CD-ROM training program used by the Church of Jesus Christ of Latter-day Saints Education System. NOVELL, INC.

PROVO, UTAH – WWW.NOVELL.COM

Marketing Director + International Product Roles - 1992 to 2002 Director of Marketing for Novell, a leader in networking software solutions. Directed the world-wide marketing campaigns, positioning, messaging, and branding of Novell’s Small Business Suite and emerging products.

• Developed global marketing strategies, complete marketing campaigns, and demand generation activities to promote awareness for, and increase sales of Novell’s e-Directory based software products resulting in 13% growth in product revenue in 18 months.

• Mentored a team of US and European marketing professionals responsible for crafting world-wide marketing campaigns, positioning and messaging supporting the brand strategy.

• Guided the creation of three worldwide marketing campaigns including targeted messaging, approval of ads & creatives, outside vendor selection, direct mail, presentation content, face-to-face training, on-line web training, success videos, and overall campaign creation for existing and new products while forecasting and managing annual global marketing budgets of $7.5M. WORDPERFECT ITALIA

MILAN, ITALY

Technical Director - 1990 to 1992

Two year international assignment to open WPCorp’s affiliate office in Milan, Italy.

• Hired, trained, and managed a team of technical support operators and full-time software and marketing translators. Member of the tri-directorship responsible for WPCorp activities in Italy. EDUCATION AND TRAINING

PROFESSIONAL TRAINING

• Arbinger Institute – Outward Mindset Leadership Training with Mike Rener

• Critical Thinking – UCLA Executive Training with Dr. Iris Furstenberg

• Emotional Intelligence – UCLA Executive Training with Dr. Jorge Cherbosque

• Crucial Conversations - Vitalsmarts

• Past Vice-President and Board member of the Corporate Event Marketing Association (CEMA) BRIGHAM YOUNG UNIVERSITY

PROVO, UTAH

Major: Italian, Minor: Music Performance

CONSERVATORIO DI MUSICA, “A. VIVALDI”

ALESSANDRIA, ITALY

Major: Voice and String Performance

INTERESTS AND VOLUNTEERISM

• Board Member of the Marketing Advisory Program Board for Brigham Young University, Provo, UT

• High School Mentor for Big Brother/Big Sister of Utah’s Mentor2.0 Program, Salt Lake City, UT

• Senior Site Executive for Symantec supporting the United Way, Habitat for Humanity, Utah Red Cross

• Annual volunteer at the annual Timpanogos Storytelling Festival, Orem, UT

• Musically accomplished in voice, classical pedal harp, and violin

• Talented chef, caterer, and foodie

REFERENCES

Upon Request



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