New Orleans, LA *****
919-***-**** / email@example.com
Solid B2B experience as Marketing Director/Project Manager with proven ability to plan, develop, and execute strategic programs to attract and maintain customers.
Digital & Print Advertising
Social Media Management
Event Planning & Execution
Vendor & Client Communication
Advanced Microsoft Office Expertise
The List Cleaner, New Orleans, LA
July 2019 – Present
Provide marketing services to air conditioning contractors, restaurants, real estate agents, and various medium-sized businesses that cannot afford a full-time marketing manager. Main focus is on email campaigns utilizing Constant Contact including segmenting and scrubbing contact lists, setting up onboarding campaigns, and utilizing A/B subject line testing. Major accomplishments include:
Increased a restaurant’s lunch revenue by 20% during the “slow time” by offering a food discount to the local service industry staff
Increased new maintenance contract customers of air conditioning contractor by 17% when compared to 2018 July-October timeframe
Johnstone Supply, Harahan, LA
October 2016 – July 2019
Developed and managed the marketing and training programs for a $50M/9 location heating, ventilation, air conditioning, and refrigeration (HVAC/R) wholesaler.
Selected Marketing Accomplishments:
Promoted select products and services which yielded a 5% growth in sales and exceeded KPI goals.
Designed and published email (Constant Contact) newsletter campaigns
Maintained database of more than 6500 owners, technicians, and vendors
Segmented contact list which improved average open rate by nearly 10%
Produced digital and print advertising utilizing Publisher and Acrobat
Implemented a “Cyber Monday” eCommerce campaign which yielded a 100% sell-out for six (6) consecutive months
Negotiated with vendors for discount programs/promotions
Published a monthly employee newsletter and quiz to assist staff in staying informed of promotions and events
Organized and hosted company vendor EXPOs, dealer owners’ meetings/dinner receptions, and annual crawfish boils with attendance ranging from 50-400 attendees Selected Training Accomplishments:
Established strategic dealer/employee training program
Developed the curriculum for more than 50 technical, product, and business skill classes
Created the schedule, registration, and advertising for 3-5 weekly classes
Maintained attendance database
Obtained certification as a NATE Training and Testing Organization, and an EPA 608 Testing Organization in addition to serving as a Proctor
Acquired nearly $40,000 in vendor donations of industry equipment, testing instruments, and tools for hands-on training
TT’s Apparel & Accessories, LLC, Raleigh, NC
May 2006 – Present
Co-owner of the Federally registered trademark “I’m Tracked Out™”. The company sells t-shirts, shorts, hoodies, etc. with this saying to year-round schools nation-wide through PTAs and various websites. Director of Marketing/Project Manager
Analytics Corporation, Ashland, VA
2000 – 2016
Directed all marketing programs for a $5M industrial hygiene, pharmaceutical, and environmental testing laboratory. Selected Accomplishments:
Integral part of the acquisition team to purchase Analytics from LabCorp.
Success rate of nearly 85% on Requests for Proposals (RFPs). Notable wins include GM, The Boeing Company, Arcadis/BBL, Axiall (formerly PPG), and Saudi Aramco.
Project Manager for numerous high-profile contracts with 100% retention of clients.
Consistently achieved a 20% under budget rate on trade shows/client appreciation receptions while upholding high standards.
Maintained technical databases of over 1300 test offerings with 97% accuracy rate. Utilized databases to design and publish the Directory of Services.
Designed and published technical documentation to ensure compliance with certifying agencies. Partner/Owner
Environmental & Analytical Consultants, Raleigh, NC 1997 – 2000
MedTox – a large, national drug testing laboratory.
Performed due diligence at four environmental testing laboratories for possible purchase to expand service offering.
Conducted a major market survey to determine viability of acetaminophen on an instant read drug test strip. OXIS – an oxidative stress (OS) testing laboratory and developers of OS home test kits.
Developed and implemented a business strategy for home test kits. Increased revenue by 80% within a year. DataChem – an environmental/pharmaceutical testing laboratory
Analyzed results and presented findings of breath samples taken from the US Olympic Ski team to determine if antioxidants had positive effects on pentane levels (a marker of oxidative stress) at high altitudes. Bloomsburg University
BS – Accounting, 1985