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Manager Marketing

New Orleans, LA
January 16, 2020

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**** ****** ******

New Orleans, LA *****

919-***-**** /

Solid B2B experience as Marketing Director/Project Manager with proven ability to plan, develop, and execute strategic programs to attract and maintain customers.

E-Mail Campaigns

Digital & Print Advertising

Market Research


Social Media Management

Event Planning & Execution

Vendor & Client Communication

Advanced Microsoft Office Expertise


The List Cleaner, New Orleans, LA

July 2019 – Present

Provide marketing services to air conditioning contractors, restaurants, real estate agents, and various medium-sized businesses that cannot afford a full-time marketing manager. Main focus is on email campaigns utilizing Constant Contact including segmenting and scrubbing contact lists, setting up onboarding campaigns, and utilizing A/B subject line testing. Major accomplishments include:

Increased a restaurant’s lunch revenue by 20% during the “slow time” by offering a food discount to the local service industry staff

Increased new maintenance contract customers of air conditioning contractor by 17% when compared to 2018 July-October timeframe

Marketing/Training Manager

Johnstone Supply, Harahan, LA

October 2016 – July 2019

Developed and managed the marketing and training programs for a $50M/9 location heating, ventilation, air conditioning, and refrigeration (HVAC/R) wholesaler.

Selected Marketing Accomplishments:

Promoted select products and services which yielded a 5% growth in sales and exceeded KPI goals.

Designed and published email (Constant Contact) newsletter campaigns

Maintained database of more than 6500 owners, technicians, and vendors

Segmented contact list which improved average open rate by nearly 10%

Produced digital and print advertising utilizing Publisher and Acrobat

Implemented a “Cyber Monday” eCommerce campaign which yielded a 100% sell-out for six (6) consecutive months

Negotiated with vendors for discount programs/promotions

Published a monthly employee newsletter and quiz to assist staff in staying informed of promotions and events

Organized and hosted company vendor EXPOs, dealer owners’ meetings/dinner receptions, and annual crawfish boils with attendance ranging from 50-400 attendees Selected Training Accomplishments:

Established strategic dealer/employee training program

Developed the curriculum for more than 50 technical, product, and business skill classes

Created the schedule, registration, and advertising for 3-5 weekly classes

Maintained attendance database

Obtained certification as a NATE Training and Testing Organization, and an EPA 608 Testing Organization in addition to serving as a Proctor

Acquired nearly $40,000 in vendor donations of industry equipment, testing instruments, and tools for hands-on training



TT’s Apparel & Accessories, LLC, Raleigh, NC

May 2006 – Present

Co-owner of the Federally registered trademark “I’m Tracked Out™”. The company sells t-shirts, shorts, hoodies, etc. with this saying to year-round schools nation-wide through PTAs and various websites. Director of Marketing/Project Manager

Analytics Corporation, Ashland, VA

2000 – 2016

Directed all marketing programs for a $5M industrial hygiene, pharmaceutical, and environmental testing laboratory. Selected Accomplishments:

Integral part of the acquisition team to purchase Analytics from LabCorp.

Success rate of nearly 85% on Requests for Proposals (RFPs). Notable wins include GM, The Boeing Company, Arcadis/BBL, Axiall (formerly PPG), and Saudi Aramco.

Project Manager for numerous high-profile contracts with 100% retention of clients.

Consistently achieved a 20% under budget rate on trade shows/client appreciation receptions while upholding high standards.

Maintained technical databases of over 1300 test offerings with 97% accuracy rate. Utilized databases to design and publish the Directory of Services.

Designed and published technical documentation to ensure compliance with certifying agencies. Partner/Owner

Environmental & Analytical Consultants, Raleigh, NC 1997 – 2000

Notable Contracts:

MedTox – a large, national drug testing laboratory.

Performed due diligence at four environmental testing laboratories for possible purchase to expand service offering.

Conducted a major market survey to determine viability of acetaminophen on an instant read drug test strip. OXIS – an oxidative stress (OS) testing laboratory and developers of OS home test kits.

Developed and implemented a business strategy for home test kits. Increased revenue by 80% within a year. DataChem – an environmental/pharmaceutical testing laboratory

Analyzed results and presented findings of breath samples taken from the US Olympic Ski team to determine if antioxidants had positive effects on pentane levels (a marker of oxidative stress) at high altitudes. Bloomsburg University

Bloomsburg, PA

BS – Accounting, 1985

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