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Digital Marketing Life Insurance

Indore, Madhya Pradesh, India
January 16, 2020

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Career Objective

Vanshika Shrivastava

Email: Mobile: +91-917*******

Self-motivated, positive, and dedicated individual interested in a position in a growth minded organization that offers a progressive future and rewards hard work. Long term: To develop an area of specialization in this digital marketing world and constantly enhance my knowledge and skills

Currently associated with MobiVisits (Mobile advertisement firm) as a Media Buyer: Ad Performance Executive.

Having almost 3 Years of Traffic buying experience.

Working as a MEDIA BUYER on different Traffic sources, Affiliates and Monitoring platforms. Here my main role is to increase revenue for my company.

Recognized for taking numerous training sessions for the new joiners company.

Showcased – Campaign creation, running, scaling and optimization.

- Time management skills while running multiple campaigns on different Platforms.

- Self-satisfaction with higher ROI deliverables on time.

- Build up healthy relationship with Account Managers.

- Adaptability to adopt new processes and changes in work environment and tools.

- Quality documentation, making proper detailed report while running a direct offer.

Research and Testing new offers from Affiliate networks and from direct advertisers

Real time bidding, Programmatic buying

Make reports and analytics for offers

Campaign scaling and optimization

Growth hacking activities

Traffic type: Pop, Push notifications, Banner, Native, CPI and RM ads

Working model: CPC, CPM, CPA, CPI and CPV

Working on DSPs and Exchanges

Having sound knowledge of Google Adwords and LP creation Professional Synopsis


Got Star of the month award from HR department twice.

Have organized numerous activities in company (Team building activities) At present I am working on multiple traffic type with more than 1 traffic source and exchanges. My key role is to test, and run different offers and make them profitable and increase their ROI by applying suitable optimization.


2016- Main Thesis on E-Passport security using Biometric attributes with the help of Network security. 2012- Major internship at Kotak Urja Bangalore.

2010- Two Months internship at Birla Sun life insurance, Hyderabad. Worked as a professional client servicing executive and business development executive, learned all over working of a market agency. 2008-Minor training at Arpan Seva Sansthan, Patna. Observing the work environment had gone through more

Research and Projects

Conducted various Research surveys on marketing topics at PG level. My thesis was on the E-passport security mechanism, with the help of Network and biometric area. I worked upon the database side in my graduation major Sr.

No. Disciplines

Completing Year

Board /



1. M.Tech(CSE) 2016 LPU 61

1 B.Tech(CSE) 2012 ICFAI 64

2 H.S.C. 2007 MP BOARD 76

3 S.S.C. 2005 MP BOARD 81


Work Experience


Technical Skills

• Proficient in operating Microsoft office


• Having sound Knowledge of HTML, C++, C

Permanent Address : 83-A Sheetal Nagar, Vijaynagr, Indore, Madhya Pradesh, 452016 Fathers Name : Mr. Anil Kr Shrivastava

Mother’s Name : Mrs. Mithilesh Shrivastava

Gender : Female

Date of Birth : 9th Oct 1989

Mobile No. : +91-917*******

Marital Status : Unmarried

Email address :

Languages : English, Hindi


‘Can do’ attitude

Positive thinking and patience

Forward planning

Adaptable and responsive to change

Quick learner and proactive.

I hereby declare that above mentioned details are correct and complete to the best of my knowledge.

DATE: 18th July 2019 Vanshika Shrivastava

Personal Information


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