ANNA KRISTINE C. PASCO

*** ***** *** *******, ************

Pasig City, Philippines 1602

Mobile: +63-917-*******

Home: +63-02-864*-****

Email Address: adbbiq@r.postjobfree.com

“To inspire, lead, and develop a set of individuals who will not just be leaders in the organization, but be leaders of their own endeavors as well.”

SKILLS

Has strong leadership background as a Senior and Subject Matter Expert in the team. Mentors, coaches, and inspires the team to strive for improvement and lay ground work for success.

Proficient in WebSphere, CoreMedia, HTML, CSS, Sharepoint, Office, Adobe Photoshop, Wordpress and InDesign.

Has an extensive analytical and researching skill, very hardworking and task/detail-oriented. Always thinks out of the box, very creative and systematic. Can readily adapt to any situations and can readily cope with different types of people. Highly trainable, eager to acquire new knowledge and a fast-learner. Knows how to balance stress, very professional and always seeks excellence and improvement in any tasks or work being handled.

Has deep knowledge in internet marketing strategies and execution, such as: brand tagging and placements, on-page and off page optimization, web lay-outing, bench-marking, keyword research, content management, banner making, link building, and analyzing web statistical data for digital marketing.

In depth knowledge in web content administration and support. Focuses on quality of work and firm believer of Agile method.

PROFESSIONAL EXPERIENCES

Senior Administrator – Web Content – Catalog / Team OIC

Emerson Electric Asia Ltd. ROHQ. (Emerson Automation Solutions)

January 2019- Present

Responsible for the day-to-day operations of the Web Content Catalog Support team as OIC. Established standard processes for the support. Part of the Business Platform Governance Team for Catalogs which drive projects, improvements, and enhancement for the catalog pages of Automation Solutions in Emerson.com. Mentors associates on best practices and trains for the support. Point-of-Contact in all Catalog Support projects such as development, migration, and deployment of pages. Drives continuous improvement through projects which have impact not just on the operation level but on the business service level as well. Works closely with the Technical Application Manager and Director of Digital Operations in lay-outing, planning, and executing projects for the support. Works closely with global stakeholders in managing their requests and suggests improvements for their websites.

Administrator II – Web Content – Catalog / Team OIC

Emerson Electric Asia Ltd. ROHQ. (Emerson Automation Solutions)

April 2018- December 2018

Responsible in setting of expectations for the support, which includes process flow making and mapping, and support training for the team. Currently serves as the SME (Subject Matter Expert) for Websphere eCommerce System, Catalog Pages, and database administration.

Administrator II – Web Content/ Team OIC

Emerson Electric Asia Ltd. ROHQ. (Emerson Automation Solutions)

January 2017- April 2018

Responsible for the day-to-day operations of the Web Content and Solutions team as their OIC. I also specialize in report analysis, team growth, and process improvement. Aside from that, I am also the SME for the two Content Management Systems, namely Sharepoint and CoreMedia. As an SME, I am part of the group who flew to Emerson Singapore to train and introduce to them Coremedia and Digital Marketing. As a part of the Senior Staff Level, I am part of the rewards and recognition panel which discusses and delegates staff for awards and shout-outs. Aside from that, I am also graduate of the IDEAL Leadership Program which is the training program of Integrated Marketing. I am also a candidate of LAMP, the Emerson-wide Leadership Program for this year. My mantra is to always learn and innovate, at the same time, guide and inspire future generation of leaders in whichever company that I belong.

Senior Web Content Analyst/ Team OIC

Emerson Electric Asia Ltd. RHQ. (Emerson Automation Solution)

May 2016- January 2017

Works closely with the local operations team and Director of Web Operations Emerson Automation Solutions Marketing Department (head office) for strategizing and planning for the website to be digitally competitive over the internet. Responsible for the internet marketing, website management, and digital strategies for the company. Responsible for managing and planning the Emerson Automation Solutions’ migration from the Sharepoint to Coremedia Content Management System. Trains team members in using the Coremedia Content Management system. Manages workload of the team. Provides feedbacks and negotiations on different tasks to be completed so that it will benefit the team and also the company.

Senior Web Content Analyst

Emerson Electric Asia Ltd. RHQ. (Emerson Industrial Automation)

May 2011- May 2016

Responsible for the internet marketing, website management, and digital strategies for the company. Involves in the on-page and future off-page optimization for the whole Emerson Industrial Automation website. Handles keyword research, content management, code editing, and planning for the whole website of the Emerson Industrial Automation platform and also the businesses/brands website. Ensures proper implementation of the different changes and strategies on the site, specifically on content, layout, and language variations. Checking and analyzing of website’s statistical data such as indexed pages, links, page rank, URL structure, and coding. Handles extra tasks like banner editing and web-page creation for the site. Handles projects such as the social networking sites for the whole Emerson Industrial Automation web’s reputation and future enhancement for CRM. Works closely with the local operations team and Marketing Director of Emerson Industrial Automation Marketing Department (head office) for strategizing and planning for the website to be digitally competitive on the internet (which also includes mobile network).

Jr. SEO Specialist

US AUTOPARTS NETWORK CORPORATION

August 2010- May 2011

Responsible for internet marketing of the company. Involves in off and on page optimizations to ensure market traffic online, this includes link building and keyword researching for the specific company website. Handles special projects from other company websites. Ensures proper implementation of the internet marketing strategies of each specific website. Reports the statistics of the website online, which includes indexed pages, keyword research and auto parts update.

EDUCATION

UNIVERSITY OF THE PHILIPPINES – DILIMAN

Certificate in Web Development

July 2011

Bachelor of Arts in Journalism

June 2005- April 2009

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES – STA. MESA

Bachelor of Science in Computer Science

June 2004- March 2005

SEMINARS/ CO-CORRICULAR/ ACHIEVEMENTS

Problem Solving in Action Learn Award - Improving URL Generation for Catalog pages process. Emerson Electric Asia ROHQ, LTD., Emerson Electric Asia 15F SM Cyber West Building, Brgy. Bungad, Quezon City

KPI Rationalization Initiative Co-Owner. Emerson Electric Asia ROHQ, LTD., Emerson Electric Asia 15F SM Cyber West Building, Brgy. Bungad, Quezon City

oPlans, execute, and monitor Key Performance Indicators across all of the Digital and Marketing department. Ensures that performances of the teams reach the goals set by the company.

Employee Engagement Initiative Co-Owner. Emerson Electric Asia ROHQ, LTD., Emerson Electric Asia 15F SM Cyber West Building, Brgy. Bungad, Quezon City

oPlans and execute different employee activities such as team building, townhalls, and fish to keep employees engaged and the team intact.

Leadership Advancement and Management Program (LAMP) Junior Council. Emerson Electric Asia ROHQ, LTD;, Emerson Electric Asia 16F SM Cyber West Building, Brgy. Bungad, Quezon City

oScreens applicants and provide guidance to apprentices.

Leadership Advancement and Management Program (LAMP) Graduate. Emerson Electric Asia ROHQ, LTD; October 8, 2018, Emerson Electric Asia 16F SM Cyber West Building, Brgy. Bungad, Quezon City

Analytics 2018 Marketing; September 18, 2018, SMX Convention Center SM Aura, Taguig

eCommerce Operations Meeting Emerson Process Management, LLLP; July 10 to 11, 2018, Emerson Process Management, Round Rock, Austin, Texas

eCommerce Administration Training Emerson Electric Company; July 4 to 6, 2018, Emerson Electric Company, 8000 W Florissant Ave, St. Louis, MO.

Asia-Pacific Digital Marketing Training (Trainor). Emerson Electric Asia Singapore; October 10 to 13, 2017, Emerson Electric Asia- Singapore, Pandan Road, Singapore

Immersion & Development for Emerging & Aspiring Leaders. Emerson Electric Asia – Automation Solutions Integrated Marketing; April to September 2017, SM CyberWest Bldg. West Ave cor EDSA, Quezon City, Philippines

ThinkCustomer Hero (Emerald) Award – Q1 P1. Emerson Electric Asia ROHQ, LTD;, Emerson Electric Asia 16F SM Cyber West Building, Brgy. Bungad, Quezon City

Google Analytics Certification. WideOut Philippines; August 2015 to April 2017

Think . Fiera de Manila; April 17 and 20, 2012, Yulo Caseroom, Ground Floor, Asian Institute of Managemet (AIM) Conference Center, Makati City, Philippines

Professional Business Communication. Emerson Electric Asia (Emerson Industrial Automation); January 25-27, 2012, 8th Floor Robinsons Cybergate Plaza, Edsa cor. Pioneer St. Manduluyong City, Philippines

SemCon: The 5th Search Engine Marketing Conference 2011. Fiera de Manila Inc. October 26-27, 2011; AIM Acceed Conference Center, Makati City, Philippines.

ADVANCED SEO TRAINING 2011. Fiera de Manila Inc. October 25, 2011; AIM Acceed Conference Center, Makati City, Philippines.

The Lean Boot Camp. Emerson Electric Asia (Emerson Industrial Automation); October 12-14, 2011, 8th Floor Robinsons Cybergate Plaza, Edsa cor. Pioneer St. Manduluyong City, Philippines.

The Digital Shift: The 5th Internet and Mobile Marketing Summit 2011. (Internet and Mobile Marketing Association of the Philippines/IMMAP); August 17-18, 2011; Rockwell Theater, Rockwell Power Plant, Makati City, Philippines.

Web Content Writing Webinar. July 2011, Emerson Electric Asia Ltd. RHQ. 8th floor Cybergate Plaza Edsa Cor. Pioneer St. Mandaluyong City, Philippines

Top Jr. SEO- Month of April. Daytona Beach Conference Room, USAutoparts Network Corp. 9th Floor Cybergate Plaza Edsa Cor. Pioneer St., Mandaluyong City, Philippines

Introduction to SEO: Three-part Webminar for Jr. SEO Specialists. November 10 and 12, 2010; Daytona Beach Conference Room, USAutoparts Network Corp. 9th Floor Cybergate Plaza Edsa Cor. Pioneer St., Mandaluyong City, Philippines

Civil Service Exam Passer, Professional Category, April 25, 2010, Rating: 84.12%

PERSONAL DATA

Birthday : October 6, 1987

Place of Birth : Pasig City, Philippines

Civil Status : Single

Citizenship : Filipino

Interests : Reading, writing, walking, travelling, cooking, surfing the net

Languages : English and Filipino

CHARACTER REFERENCES

Marra Belen – 63-977-***-****

oSupervisor, Emerson Electric Asia ROHQ, LTD., Emerson Electric Asia 15F SM Cyber West Building, Brgy. Bungad, Quezon City

Mark Hael – 63-906-***-****

oSr. Team Lead – Web Content, Emerson Electric Asia ROHQ, LTD., Emerson Electric Asia 15F SM Cyber West Building, Brgy. Bungad, Quezon City

Karen Lim – 63-915-***-****

oSr. Team Lead – Creatives, Emerson Electric Asia ROHQ, LTD., Emerson Electric Asia 15F SM Cyber West Building, Brgy. Bungad, Quezon City

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