Marketing Sales
Resume:
Anna Melissa P. Leonardo
#** *. ********* **. *.F.West Executive, 1704
*********@*****.***
Professional Experience
CELLTICK TECHNOLOGIES, INC. June 2014 – May 2018
Consultant
Coordinates with Smart and Globe for solutions and platforms
Handles product management and sales for certain telco requirements on broadcast and media platforms
Covers all digital media platforms and promotions of telco brands including digital advertising
UNITED MEDIA CORPORATION PTE Ltd. (LIMAS) September 2010 – May 2014
Country Manager
Coordinates with telcos and content providers regarding content aggregation and distribution
Creates marketing plans for distribution channels of content in various digital platforms like broadcast
Handles local accounts and partners and making sure that all requirements and expectations are met
Handles the overall project initiatives, account and integration from proposal up to launch date
Manages the marketing strategy and product management of the accounts
Basically handles all venues for service set up and launch (marketing and after sales)
ALL YOUTH CHANNELS, INC.
MTV PHILIPPINES, NICKELODEON, VH1, U92
January 2007 – July 2010
Director – Digital Media and Marketing for the Philippines
Launched and created the MTV Philippines local website – www.MTVPHIL.com
Launched and created the U92 portal – www.u92.fm (a local radio station)
Launched the AYC corporate site – www.allyouthchannels.com
Launched the MTV Mobile Portal
Launched the Nickelodeon Mobile Portal
Created and did the marketing plan for AYC, MTV, Nickelodeon and U92 Digital
Created the sales plan for AYC, MTV and U92 Digital
Launched MTV, AYC and U92 in various digital platforms (DTH, DVBH)
Created a revenue sharing business for MTV mobile portal thru partnerships
Created a revenue earning business for MTV online portal thru web and ad serving functions
Launched the U92 web and mobile portal for local radio having global reach
Same responsibilities as Business Head in The Music Source, Inc.
THE MUSIC SOURCE INC.
MTV PHILIPPINES May 2004 – December 2006
Business Head for Digital Media Marketing
Oversees the growth of the Digital Media Business using the MTV and Nickelodeon brand
Develops and implements the Business plan and structure of DM as a whole
Handles the expansion of wireless and web content strategy, content identification and acquisition towards the goal of creating and maintaining a catalog of music, games, graphics, text and video content across multiple portals.
Extend and communicate key tactical and strategic priorities to both internal and external groups (MTV)
Manages the relationships with all partners of MTV and Nickelodeon digital
Leads the DM group in making sure that all DM initiatives and goals are met
Implements and executes all objectives of DM
Handles the product and marketing development of all DM products and services
ENTERTAINMENT GATEWAY GROUP September 2003 to May 2004
Marketing Manager
Makes sure that we reach our target revenue for each quarter
Makes sure that we have an industry ranking of Top 5 (which we reached when I joined)
Reports a weekly data analysis and recommendation of action plans (100% implementation recovery)
Submits a quarterly budget and marketing plan - responsible for doing the business strategy and marketing/communications strategy for each quarter
Is responsible for business updates and client management (smart account)
Handles all 375 existing services for the Smart account plus all corporate affairs and deals with other companies
Manages projects from conceptualization to launching and maintenance
Handles projects that bring in 90% of the overall revenue
Achieved 77 % growth in July, 25% growth in August, 17% in October, and 67% in December
Conceptualized and developed the company’s Marketing and Ad & Promo plan for 2004-2005
Assisted in the decision-making of the company’s Media Plan and Business Strategy
Brainstorm on new and innovative strategies for the marketing of the company’s products
Concentrated on the Marketing Efforts and Branding efforts of the company in relation to current affairs
Maintained the website and created marketing tie-ups with Media and other companies in the same field
SONY ERICSSON MOBILE COMMUNICATIONS 2001 to 2003
Product and Marketing Head
Plans, creates and develop marketing programs, launch activities and effective advertising of the product portfolio in accordance with the objectives of SEMC
Ensures the successful phase in and phase out of the whole consumer product portfolio applicable to the Philippine market and maintain local website
Takes charge of channel marketing, point of sale forecast needed by dealers, distributors, local operators, and the whole Philippine market
Represented the company as the one responsible for retail management and merchandising
Oversees the successful introduction and availability of the product plan from mobile phones, data products and accessories with focus on future technologies
Responsible for Manual validation in the Philippines
Facilitates pre-launch tests including market acceptance, field test, and network test activities for gathering of inputs and information prior to product introduction
ERICSSON TELECOMMUNICATIONS, INC 2000-2001
Customer Service Administrator / Web Developer
Handles the after-sales support service
In-charge of the Mobile Helpdesk, Customer Support and Service centers
Responsible for warranty costs and swapping repairs
Monitors percentage of repaired units to sales
Conducts product presentations both internally and externally as well as train customers on product details
Provides support and expertise in handling technical issues for mobile phones
Co-ordinates with logistics and sales administration with regards to product availability, product codes, sim-locking, customization
Educational Experience
CENTRAL ST MARTINS, London, UK 1998-2000
Post Graduate Diploma (MA) in Marketing and Design
UNIVERSITY OF ASIA AND THE PACIFIC 1993-1997
Bachelor of Science, Major in Quantitative Economics
SCHOOL OF THE HOLY SPIRIT 1980-1993
Primary and Secondary Schools
Qualifications
Finished Interactive Multimedia course at Ateneo de Manila, August 1998
Finished workshop Certificate for Visual Communication and Graphic Design at UP, September 2000
Computer Skills include : Illustrator, Photoshop, Macromedia, Microsoft
Able to approximate (tools): CAD (Compute Aided Design), Design for Multimedia, JAVA and Symbian Programming, HTML, MySQL
Fluent in English and Tagalog. Can understand and communicate basic French and Spanish
Recent Endeavors
Speaker for Content Marketing and Digital Media Session, 4G Networks LTE & WiMAX 2010 (HK)
Speaker for Content, Marketing and Digital Media, Mobile Operators Smartpipes and Applications 2009 (UK)
Speaker for Digital Media Content and the Future, Mobility World Congress 2008 (HK)
Speaker for Digital Media Session and Content Acquisition, Indian Telecoms 2008 (INDIA)
Attendee, NATPE 2008 Conference and Exhibition
Attendee, Broadcast Asia and Communicasia, 2002/ 2007/ 2008/ 2009
Attendee Mobility World Congress, 2007/2008
Attendee Music Matters Congress, 2008/2009
*** References to be furnished upon request.
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