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Marketing Sales

Paranaque, NCR, Philippines
January 15, 2020

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Anna Melissa P. Leonardo

#** *. ********* **. *.F.West Executive, 1704


Professional Experience



Coordinates with Smart and Globe for solutions and platforms

Handles product management and sales for certain telco requirements on broadcast and media platforms

Covers all digital media platforms and promotions of telco brands including digital advertising

UNITED MEDIA CORPORATION PTE Ltd. (LIMAS) September 2010 – May 2014

Country Manager

Coordinates with telcos and content providers regarding content aggregation and distribution

Creates marketing plans for distribution channels of content in various digital platforms like broadcast

Handles local accounts and partners and making sure that all requirements and expectations are met

Handles the overall project initiatives, account and integration from proposal up to launch date

Manages the marketing strategy and product management of the accounts

Basically handles all venues for service set up and launch (marketing and after sales)



January 2007 – July 2010

Director – Digital Media and Marketing for the Philippines

Launched and created the MTV Philippines local website –

Launched and created the U92 portal – (a local radio station)

Launched the AYC corporate site –

Launched the MTV Mobile Portal

Launched the Nickelodeon Mobile Portal

Created and did the marketing plan for AYC, MTV, Nickelodeon and U92 Digital

Created the sales plan for AYC, MTV and U92 Digital

Launched MTV, AYC and U92 in various digital platforms (DTH, DVBH)

Created a revenue sharing business for MTV mobile portal thru partnerships

Created a revenue earning business for MTV online portal thru web and ad serving functions

Launched the U92 web and mobile portal for local radio having global reach

Same responsibilities as Business Head in The Music Source, Inc.


MTV PHILIPPINES May 2004 – December 2006

Business Head for Digital Media Marketing

Oversees the growth of the Digital Media Business using the MTV and Nickelodeon brand

Develops and implements the Business plan and structure of DM as a whole

Handles the expansion of wireless and web content strategy, content identification and acquisition towards the goal of creating and maintaining a catalog of music, games, graphics, text and video content across multiple portals.

Extend and communicate key tactical and strategic priorities to both internal and external groups (MTV)

Manages the relationships with all partners of MTV and Nickelodeon digital

Leads the DM group in making sure that all DM initiatives and goals are met

Implements and executes all objectives of DM

Handles the product and marketing development of all DM products and services

ENTERTAINMENT GATEWAY GROUP September 2003 to May 2004

Marketing Manager

Makes sure that we reach our target revenue for each quarter

Makes sure that we have an industry ranking of Top 5 (which we reached when I joined)

Reports a weekly data analysis and recommendation of action plans (100% implementation recovery)

Submits a quarterly budget and marketing plan - responsible for doing the business strategy and marketing/communications strategy for each quarter

Is responsible for business updates and client management (smart account)

Handles all 375 existing services for the Smart account plus all corporate affairs and deals with other companies

Manages projects from conceptualization to launching and maintenance

Handles projects that bring in 90% of the overall revenue

Achieved 77 % growth in July, 25% growth in August, 17% in October, and 67% in December

Conceptualized and developed the company’s Marketing and Ad & Promo plan for 2004-2005

Assisted in the decision-making of the company’s Media Plan and Business Strategy

Brainstorm on new and innovative strategies for the marketing of the company’s products

Concentrated on the Marketing Efforts and Branding efforts of the company in relation to current affairs

Maintained the website and created marketing tie-ups with Media and other companies in the same field


Product and Marketing Head

Plans, creates and develop marketing programs, launch activities and effective advertising of the product portfolio in accordance with the objectives of SEMC

Ensures the successful phase in and phase out of the whole consumer product portfolio applicable to the Philippine market and maintain local website

Takes charge of channel marketing, point of sale forecast needed by dealers, distributors, local operators, and the whole Philippine market

Represented the company as the one responsible for retail management and merchandising

Oversees the successful introduction and availability of the product plan from mobile phones, data products and accessories with focus on future technologies

Responsible for Manual validation in the Philippines

Facilitates pre-launch tests including market acceptance, field test, and network test activities for gathering of inputs and information prior to product introduction


Customer Service Administrator / Web Developer

Handles the after-sales support service

In-charge of the Mobile Helpdesk, Customer Support and Service centers

Responsible for warranty costs and swapping repairs

Monitors percentage of repaired units to sales

Conducts product presentations both internally and externally as well as train customers on product details

Provides support and expertise in handling technical issues for mobile phones

Co-ordinates with logistics and sales administration with regards to product availability, product codes, sim-locking, customization

Educational Experience

CENTRAL ST MARTINS, London, UK 1998-2000

Post Graduate Diploma (MA) in Marketing and Design


Bachelor of Science, Major in Quantitative Economics


Primary and Secondary Schools


Finished Interactive Multimedia course at Ateneo de Manila, August 1998

Finished workshop Certificate for Visual Communication and Graphic Design at UP, September 2000

Computer Skills include : Illustrator, Photoshop, Macromedia, Microsoft

Able to approximate (tools): CAD (Compute Aided Design), Design for Multimedia, JAVA and Symbian Programming, HTML, MySQL

Fluent in English and Tagalog. Can understand and communicate basic French and Spanish

Recent Endeavors

Speaker for Content Marketing and Digital Media Session, 4G Networks LTE & WiMAX 2010 (HK)

Speaker for Content, Marketing and Digital Media, Mobile Operators Smartpipes and Applications 2009 (UK)

Speaker for Digital Media Content and the Future, Mobility World Congress 2008 (HK)

Speaker for Digital Media Session and Content Acquisition, Indian Telecoms 2008 (INDIA)

Attendee, NATPE 2008 Conference and Exhibition

Attendee, Broadcast Asia and Communicasia, 2002/ 2007/ 2008/ 2009

Attendee Mobility World Congress, 2007/2008

Attendee Music Matters Congress, 2008/2009

*** References to be furnished upon request.

Contact this candidate