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Marketing Developer

Pompano Beach, FL
130k or $100/hour
January 15, 2020

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Karan Reddy

SFMC (ExactTarget) / Professional HTML Email Developer

Email: Phone: +1-361-***-**** Salesforce Marketing Cloud Developer

Location: Jacksonville, FL.

Johnson And Johnson Vision Care: June 2018 -present.

Creating HTML layouts depending on the business needs.

Integration SFMC with external ecommerce website using Rest Api services and getting data in data extension.

Creating Trigger sends in SFDC for leads, person accounts, contacts.

Hands on experience creating campaigns in SFDC and respective connected apps for api integration with the e-commerce website.

Creating Trigger sends in SFMC using Soap Api.

Knowledge on automation studio and it’s functionality.

Experience on implementing advertising studio and social studio and developing best practices on how to use them.

Configuring marketing cloud connector 2.0 in SFDC and integration it with SFMC and support trouble shoot during fault period.

Experience working with complex journey’s.

Hands on experience working with email studio.

Hands on experience working with web analytics connector and google 360 analytics.

Working Knowledge and experience with Mobile Push messages using Rest Api.

Co-ordinating with the off-shore team and run support team to provide knowledge transfer sessions about marketing cloud.

Providing support to Email Marketing Manager during development of new business requirements using ExactTarget.

Salesforce Marketing Cloud Developer

Location: Jersey City, NJ.

Chubb Insurance: Feb 2018 – June 2018.

• Experience in creating email strategies, test plans, and detailed reports.

• Created different Data extensions and associated them to different campaigns.

• Created HTML paste emails using HTML and inline CSS.

• Created subscriber data-driven emails targeting via profile and location.

• Knowledge of developing AMPSCRIPT code to implement business requirements by creating Dynamic content.

• Employed Data Loader to read, extract, and load data from CSV files. Created Account, Data Extensions, Users, and Roles under Administration Settings.

• Designed and configured complex journeys using activities within the Journey Builder and launched in the production after thorough testing.

• Used HTML, CSS, AMP Script and other technologies to build customized solutions that support critical business functions.

• Built validation rules and workflows to support business processes and maintain data integrity.

• Customized Contacts in Salesforce org to store relevant marketing data points.

• Generated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives.

• Created journeys and, also implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio.

• Configured FTP accounts and used it for import and File transfer upload and tracking total number of email sends and opens.

• Possess Comprehensive understanding of CRM business processes like Campaign Management, Lead Management, Account Management, and Case Management and worked on Sales cloud, Service cloud, marketing cloud.

SFMC Consultant / HTML developer

Location: San-Francisco, CA

Zen Cloud Technologies, Oct 2017 – Feb 2018

• Accountable for creation and execution of email campaigns.

• Developed dynamic email templates and content using HTML and AMP Script.

• Tracked and analyzed daily, weekly and monthly Email KPI's and reported recommendations and summaries to executive team.

• Automated the import, extract and query activity using Automation Studio.

• Tracking total number of email sends and opens.

• Hands on experience in implementing the Salesforce Exact Target Marketing cloud.

• Hands on experience in implementing the Marketing Cloud Journey Builder.

• Hands on experience in creating the Workflows using Journey Builder.

• Hands on experience on Email Campaign Management Data Extensions.

• Extracting the reports according to the requirements to send follow-up emails.

• Experience on ad hoc email campaigns and journey builder email sends as well.

• Set up workflows for marketing in exact targets which will send out automatic based on time intervals.

• To configure the customer journey with the company, worked on Journey Builder, Email Studio, mobile studio and Automation Studio of Salesforce Marketing Cloud (Exact Target).

• Worked on Marketing Cloud data product, DMP activating and unifying the data to strengthen consumer relationships.

• Developing AMP script code to implement business requirements by creating dynamic content.

• Involved in Salesforce Marketing Cloud implementation, designed email automation journeys and segmentation.

• Used REST API for implementing Web Service Definition Language (WSDL) in the application for access to data from external systems and web sites.

• Setup maintain and optimize Email marketing campaign utilizing exact target / sales force marketing cloud.

Salesforce Marketing Cloud Developer

Location: San Francisco, CA

Uber, Sep 2016 - Oct 2017

• Created the data model for the application.

• Integrate the Salesforce to Exact Target API's.

• Extensive experience with Configuring and Developing custom objects, layouts, reports, in platform.

• Design and implementation experience in Integration patterns in conjunction with, Apex triggers, Process Builder, Workflows, Validation rules.

• Perform the deployments to custom objects in various regions.

• Execute the batch process for Data loading

• Hands on experience working on .Net Controllers, Java Script CSS, HTML, CSS, XML.

• Hands on experience working on SOAP and REST Web services

• Followed a structured methodology during the software life cycle encompassing the following phases: Requirement, Design, Development, System Testing, implementation and Production Support.

• Successfully configuring the Marketing Cloud Connect (formerly the v5 Salesforce Integration) to connect the digital marketing capabilities of the Salesforce Marketing Cloud with the data management, segmentation and campaign management tools in Salesforce.

• Experience in work estimation, work delegation and people management.

• Possess Good communication and Interpersonal skills.

• Prepare weekly status reports and maintain project Estimation Model

• Enthusiastic learner with an innate ability to quickly grasp concepts and technical skills HTML Developer – Location:


CVR College of Engineering: May 2013 - May 2015

• Worked with designers and stakeholders to develop and craft responsive HTML emails.

• Worked with platform teams to implement specific code to enable personalization and dynamic content.

• Used HTML, CSS and JavaScript programming skills to develop websites.

• Created HTML paste emails using HTML and inline CSS.

• Launched, maintained and tested on single and automated email campaigns.

• Performed initial quality assurance on emails to ensure that they render on various browser combinations.

• Worked closely with Business Users for requirements gathering and business analysis. EDUCATION QUALIFICATION’S:

MASTER OF SCIENCE: TEXAS A&M UNIVERSITY KINGSVILLE, TEXAS Aug :2016 BACHELOR’S: Jawaharlal Nehru Technological University MAY 2013 Certification: Salesforce marketing cloud email specialist certification. Web


HTML/HTML5, CSS/CSS3, DHTML, XML, XHTML, XSLT, JavaScript, AJAX, Angular JS, JQuery UI, JSON, REST API, Apache, Bootstrap JS, Integration, AmpScript. Debugging Tools Firebug, Chrome Developer Tool

Operating Systems SUSE Linux 9/10/11, Windows Server 2000/2003/2008, Unix Languages: HTML, CSS, JAVASCRIPT, AMPSCRIPT, SQL.

Databases: ORACLE 8i/9i, MSQL, MS Access, MySQL.

ExactTarget Email Studio, Automation Studio, Journey Builder, Content Builder, Ad Studio, Social studio.

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