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Sales Manager

Dundas, NB, Canada
January 13, 2020

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MOHAMED EL DANAB C: 905-***-**** Dundas, ON L9H6N4

During my 38 years of experience in the food industry (frozen foods, poultry, meat, dairy products, and olives and pickles) in wholesales, retail, and food service, I learned to be an effective decision maker, negotiator, and team leader resulting in the consistent growth and profitability. I believe that I am a proven leader with a track record of effective communication, client relationship building and achievement of sales goals. Executive leadership

Financial administration





Strategic planning

Makkah Cold Store Ltd. Jeddah, Saudi


Branch Manager

03/1981 - 12/1990

Prepared operational and risk reports detailing financial metrics to help management make proactive decisions.

Exceeded quarterly sales goals by 10% by designing sales and service strategies to improve revenue and retention.

Increased efficiency and drove branch revenue by optimizing daily operations.

Makkah Cold Store Ltd. Jeddah, Saudi


Assistant General Manager

01/1991 - 12/2007

Managed and mentored staff of 120 personnel to effectively carry out business initiatives.

Coordinated monthly budgets, managed profit and loss and consistently met desired margin targets.

Supervised various critical tasks, including budget implementations, sales, sourcing, purchasing, and warehousing.

Ensured optimal frozen food stock while monitoring monthly inventory control for corrective action planning to eliminate expenses. Motivated and led team members to work together to achieve company targets.

Makkah Cold Store Ltd. Jeddah, Saudi


Cheif Executive Officer (CEO)

01/2008 - 10/2017

Developed long-range plans for business growth, resulting in expansion of storage capacity from 7,000 metric tons to 14,000 metric tons in 5 years, increasing sales growth by 20% in 5 years.

Worked with all departments on a daily basis to make ensure efficient work flow in accordance to company plans and forecast. Oversaw budgetary and financial activities and implemented strategies to grow business and profits.

Engaged operations team to assess current operations and contribute to strategic revitalization for expansion into new market by aending international food conferences and exhibitions.

Cultivated and maintained strong industry relationships and customer Summary



partnerships to capitalize on opportunities and maximize business success.

University Of Huston Texas, United States Of America Bachelor of Science in Business Science Technology in Purchasing And Material Management 12/1980

Education and Training

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