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Multimedia marketing and sales enablement

Raleigh, NC
March 12, 2020

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DONNA PILCH 919-***-****


Results-driven self-starter with 20 years of experience. Expertise includes:

Develop on and off-line marketing, sales and public relation plans for corporations and start-ups.

Write, edit and manage technical and process documentation for technology and software solutions.

Drive sales for organizations by consistently creating innovative digital marketing plans. PROFESSIONAL EXPERIENCE


Contracted member of the Advanced Cisco Experience marketing communication team focusing on Cisco Webex collaboration, IoT and security solutions. Accomplishments include earning Cisco’s Ninja White Belt Security Certificate and developing multimedia marketing communications, digital plans and sales leads. THE HOME DEPOT – Wake Forest, NC

Appliance Sales Associate

Sold $250,000 worth of national brand home appliances, including GE, LG, Samsung, Maytag. 2018-2019 Consultant 2017-2018

Developed 19 global sales leads for a life science corporation in just two weeks, using a database that had not been updated in five years. Developed a comprehensive go-to-market plan for a smart-phone charger start-up. Brand Ambassador for LG appliances; sold $10,000 worth in one day. Brand Ambassador for Big Orange Productions.

XEROX – Raleigh, NC 2013-2016

Provided exceptional customer service to healthcare providers throughout the United States. Fielded 50-60 calls daily from healthcare providers and helped them resolve high-dollar insurance claim issues. Provided timely, detailed information regarding patients’ health insurance benefits. Researched and documented effective solutions to call center workflow and enterprise-wide challenges and presented to management. Consultant 2010 to 2013

Performed short and long term projects including developing a comprehensive go-to-market plan and process documentation for cloud computing start-up 6fusion, an IaaS utility model, from requirement phase to design and implementation. Teamed with internal and external stakeholders to create product specifications, user guides and pricing models. Utilized Google Analytics and A/B testing to increase web sales. NORTEL NETWORKS – Research Triangle Park, NC 2008 to 2009 Campaign Communications Manager

Developed and executed North America Unified Communications on and offline marketing plan with internal and external stakeholders, with web, press, collateral, investor briefings, advertising, internal and external communications, event messaging, sales and channel partner communications.

Positioned company as the leader in unified communications by developing content for integrated media. Collaborated with national Nortel teams including management, marketers, product managers, attorneys, analyst relations, public relations, internal and external sales teams, software developers, advertising agencies and consultant liaison groups.

Delivered a 44% increase in IP upgrade revenue in 2008 through timely and consistent communication to sales and customers. Communication included digital marketing campaigns targeting new prospects.

Drove development of digital marcom campaigns for sales that combined the 2008 US Economic Stimulus Act with company financing to increase installed base upgrades and net new sales.

Proactively identified new markets for Nortel. Secured free exhibit at Urban Land Institute Annual Convention

(a $5,000 value), enabling company to compete with leading competitor (Cisco) for new commercial real estate building customers. Result was 19 qualified leads resulting in a sales funnel of $1.2M.

Obtained free web listings in leading industry Buyer’s Guides to introduce product solutions to decision makers in new markets.

GFI SOFTWARE – Cary, NC 2006 to 2007

DONNA PILCH 919-***-****

Channel Marketing Manager

Promoted nine security software solutions throughout the US and Canada using integrated media and working with channel partners and internal and external sales teams to increase sales. Created and executed U.S. on and offline marketing, media and sales plan for GFI and its value- added resellers. OPUS CORE PHARMACY MANAGEMENT SYSTEMS – Hauppauge, NY 2001 to 2005 Marketing Director

Established the marketing department of this pharmaceutical software company targeting pharmacy, physician practice, managed care, and hospital organizations. Performed competitive marketing analyses, designed print and digital marketing campaigns and budgets, and tracked campaign effectiveness. Rebranded and re- launched company website. Developed sales proposals and presentations. Played an instrumental role in establishing a national presence / customer base for this regional company through high-impact, cost-effective on and offline marketing and branding strategies. Minimized advertising expenses by designing multimedia marketing materials in-house, including print, direct mail and digital campaigns.

Forged partnerships with leading healthcare conferences and publications, resulting in complimentary advertisements, editorial, mailing lists and conference passes.

Designed and wrote bi-monthly print and digital company newsletter with paid advertisements and in-depth editorial, including original interviews with leading healthcare executives, for distribution to 10,000 pharmacists and allied healthcare professionals.

Developed and translated marketing strategies across multimedia (Internet, print, direct mail, collateral), ensuring consistency of company and brand image throughout marketing materials. Developed website architecture plan using Visio.

DESKTOP NEWS – New York, NY 2000 to 2001

Marketing & Sales Manager, Internet and Intranet news ticker CRM application Launched, marketed, promoted, and sold Desktop News Internet and Intranet software application to a broad spectrum of Fortune 500 organizations in vertical markets and helped increase consumer downloads of the Internet model from 85,000 to over 300,000 subscribers.

Formed marketing partnerships with conferences and magazines that resulted in $90,000 in free marketing via trade shows and print advertising and promoted consumer application to 150,000 subscribers worldwide. WASSERSTEIN PERELLA’S DAILY DEAL – New York, NY 1999 to 2000 Marketing Manager

Launched, promoted, and branded the Wall Street publication The Daily Deal to international financial, legal, technology, and real estate communities. Designed and executed multimedia marketing strategies and materials, including print, direct mail and Internet advertisements. BLOOMINGDALE’S DEPARTMENT STORE – New York, NY 1996 to 1999 Copywriter

Developed advertising copy for U.S. home and fashion accounts valued at $10 million annually. MGM PARTNERS ADVERTISING – New York, NY 1994 to 1996 Copywriter

Helped launch Italian products in the U.S. market including Parmalat milk and DeCecco Pasta. BOZELL WORLDWIDE ADVERTISING – New York, NY 1989 to 1994 Account Executive (1992 to 1994) Assistant Account Executive (1990-1991) Management Trainee


One of three candidates in the country chosen for the Account Management training program at this top ten globally ranked agency. As an Account Executive, managed the $10 million Air Force . EDUCATION & TRAINING

Bachelor of Science in Advertising (December 1988) SYRACUSE UNIVERSITY, Newhouse School of Communications – Syracuse, NY

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