Social Media Digital Marketing

MAXWELL ANABA

Digital Marketing Research Business Development

Sales and Marketing

Contact

Tel: + (86-186********

Email: adb9vo@r.postjobfree.com/adb9vo@r.postjobfree.com

LinkedIn: www.linkedin.com/in/maxwell-anaba

E x p e r i e n c e

MYSTERY SHOPPER P ART – T IME ( 10.2018 – NOW)

SISA MARKETING – SHANGHAI

Evaluates the customer service offered by a business company to help the business establish a strong reputation.

Inspecting the store's environment to detect possible concerns and areas for improvement.

Completing and submitting a written report detailing the shopping experience after each store visit.

Disclosing competing interests, including prior loyalty to or dislike of particular stores or products.

Help businesses increase sales by assisting in improving customer service awareness.

SALES AND MARKETING ASSISTANT ( 8.2017 -

1 . 2 0 1 8 )

ROOMIN SHANGHAI – SHANGHAI

Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.

Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions. D IGITAL MARKETING RESEARCH ( 9.2015 – NOW)

HARMATTANGH.COM

Produced reports providing in-depth analysis of current market share distributions and projected market share acquisition for potential new clients.

Boosted Google rankings for clients through the creation of informative, high-quality organic content for company blogs, websites, and social media accounts.

A B O U T M E

I am a Master of Business Administration educated. Sales and Marketing, Business Development and Digital

Marketing Researcher with a demonstrated history of delivering small and large, complex projects. I have a passion for customer service and the positive impact it creates in business transformation and process

improvement.

Gained expertise and highly skilled in social media marketing, product branding as well as development and in leading high performing, multinational teams, I focus on the ideation, development and execution of human-centric portfolios.

Key Competencies::

-Leadership and Management.

-Project Management

-Digital Marketing Research

-Social Media Marketing

-Business Development

-Communication and Negotiation

-Creativity and Innovation

S k i l l s

Microsoft Office OS:

Problem Solving:

Google Analytics:

SEO:

SEMrush:

SALES SPECIALIST ( 1 1 . 2013 - 12.2 0 1 5 )

CONSUMER FINANCE COMPANY (CFC) – GHANA

Developed tool to track and monitor personal sales opportunities, deals in progress and finished contracts.

Responsible for implementing all business-building and relationship- building expectations with uniquely assigned accounts and customers.

Develop a strategic sales and territory plan for dealer network in the area.

Identified prospective customers using lead generating methods to enhance the increase of sale marketing to support service and networks.

PUBLIC RELATIONS OFFICER ( 9.2012 – 9.2 0 1 3 )

NATIONAL HEALTH INSURANCE SCHEME – GHANA

Planned and executed projects targeted at rural communities to increase the awareness and important of health insurance.

Record keeping on membership cards renewals and registration of new clients. Also management of insurance I.D cards.

Providing clients with information about new promotional opportunities and current PR campaigns progress.

Planning publicity strategies, campaigns, writing and producing presentations and press releases.

Dealing with enquiries from the public, the press, and related organisations task.

ENGLISH TEACHER P ART- T IME ( 5.2011- 7.2 0 1 4 ) SAINT MONICA E LEMENTARY SCHOOL- GHANA

Teach students about the structure and content of the English language, including grammar, vocabulary, spelling, and sentence structure. Assign readings from English literature (plays, novels, poetry). Teach composition (how to write essays).

Help pupils improve their listening, speaking, reading and writing skills via individual and group sessions

Plan, prepare, deliver lessons, assign and check homework. Also assess performance (testing).

E d u c a t i o n

UNIVERSITY OF DEVELOPMENT STUDIES – GHANA (2008 – 2012) Bachelor (Integrated Community Development)

Research Topic: Enhancing poverty alleviation programs in rural Ghana; A case study of Plan Ghana (NGO).

JIANGSU UNIVERSITY – ZHENJIANG, CHINA (2016 – 2019) Master (Business Administration)

Research Topic: A research on the effect of entrepreneurship education on student’s entrepreneurial passion.

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L e a d e r s h i p

A c t i v i t i e s

a n d A w a r d s

British Council ( Workshop: customer care) -

2014

Jiangsu University (Presidential Scholarship )

– 2016 – 2019

Jiangsu University (Life builder conference:

The Leader In Me) – 2017

Teaching English as Foreign Language

Certificate TEFL

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