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Manager Sales

Surat Nagar, Seti Zone, India
March 11, 2020

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Mobile: +91-971*******, +91-987******* E-mail:

Senior Management Professional

C.O.O, Head of Operations

Career Snapshot

A highly accomplished professional with over 19 years of experience, including Senior management experience of over 10 years in managing overall production facility, business operations, business management, strategic planning, and capability building.

A highly proactive and vigilant, Results-driven and dedicated professional with wide-ranging experience in Plant Administration, statuary compliance, managing external agencies, handling complete supply chain management and Customer relationship management, planning and leading operations in large sized manufacturing environments; track record devising, evaluating, and implementing continuous process improvements to minimize waste and reduce costs while maximizing quality and yield and ensuring 100% customer satisfaction.

Recorded successes and gained experience in corporate leadership by conceptualizing ideas, seizing opportunities, building operations, and leading highly successful new business development initiatives

Skilled in driving the complete Value Chain of Business through Innovation, Decision Making, Organizational and Interpersonal Skills, Research & Analysis, Networking, Relationship Management, Team building, Problem Solving, Training Programs, Public Relations and Liaison

Comprehensive experience in devising significant solutions, managing day-to-day manufacturing operations emphasizing on effective utilization of man, machine, method & material

Well versed in driving process improvements through SPC, SMED, TPM, Kaizen, Poka-Yoke, and 5S and awareness of ISO 9000:2008, SA 8000, C-TPAT, EHS, Value Stream Mapping, QC Tools, Workplace Safety

Proven success benchmarking, pace-setting results by key performance metrics and implemented Performance Management System & Performance Improvement Plan.

Instrumental in achieving significant cost reductions and revenue & profit improvements through Process reengineering / enhancement, team building, as well as leadership expertise.

Experienced in managing varied aspects of HR, maintained cordial industrial relations and managed recruitment, training & development and culture building and Union & Grievance redressal system

Efficient in taking corrective action to eliminate variance in quality of execution and cost.

Skilled in liaising with Central Excise/GST, Commercial Tax, GPCB, GIDC, BIDC while adhering to terms of Factory Act for running successful projects

Successfully cleared the commercial audits like Sales Tax Assessment, VAT Audit, Excise Audit, Environmental & Safety Audit and Energy Audit

Skills & Strengths

Business Management Strategic planning and visioning Business partner relationships Planning & Execution Team Management Interpersonal and networking skills Process reengineering & enhancement Capacity planning and resource utilisation Training and capability building Supply Chain Management Corporate, External affairs & CSR Vendor development & performance evaluation TQM/TPM Quality Assurance & Control Operational Excellence Strong Analytical Skills Flexibility & Adaptability Stakeholders Management Coordination & Collaboration Time Management

Core Competencies

Conceive and execute corporate plans —to drive corporate growth and value: Provide “no surprises” decision support by implementing and enforcing accountabilities, controls, processes, and systems. Drive corporate development through sound operational / technological strategies and transactions.

Link business objectives with powerful enterprise-level strategies: Adept at translating concepts, theories & methodologies into user-friendly solutions that clearly support business needs and enhance client loyalty. Conceived, developed, implemented and managed technologically sophisticated systems.

Work Experience

Arta Broch Ceramics Pvt. Ltd., Baroda Chief Operating Officer Aug 2017 onwards

Role & Responsibilities

Spearheading the Plant Operations, Commercial Operations, HRM, Statutory Compliances, Govt. Liaison, Labour & Contactor Management, Supply Chain Management, Vendor Management with a team of Gen. Manager, Dy. Manger /Asst. Manager, Sr. Executive, Commercial, Excise, Store, Dispatch & Logistic and Plant HR

Leading the overall plant operations in order to meet the defined targets in terms of production, resource utilization and budgets while monitoring appropriation of CAPEX/ OPEX (Capital & Operating Expenditure)

Managing end-to-end cost & profitability along with capacity planning & capital budgeting

Strategizing the production plan basis, the annual sales plan with focus on customer quality & deliveries

Adhering to plant statutory compliances and representing the organization amongst Enforcement Authorities, Local Administrative Authorities and Political Establishment on matters of labour laws, permissions & renewals

Mediating with Gujarat Government departments and regulatory authorities for obtaining necessary sanctions / approval and ensuring compliance with various statutory obligations

Administering a wide gamut of functions like finance, banking, accounts and HRD including recruitment, retaining strategies and career growth planning

Identifying scope for planning, implementing & monitoring technological changes to enhance productivity as well as working on modifications in equipment

Recommending modifications to minimize escalations & rejections in the production process; realizing operational efficiencies and controlling costs & cycle time

Monitoring & controlling operations with respect to cost, resource deployment, time overruns and quality compliance to ensure satisfactory execution of the same

Liaising with the team members to provide guidance on process development, detailing on quality requirements and finalization of quality plan.

Facilitating cordial industrial relations in the organization by acting as a mediator in initiating settlement proceedings, managing enquiries and aligning the pay scales.

Handling the plant HR policies, recruitment, campus interview, training and development, grievance redressal system.


Increased the daily production from 1 ton to 6 tons per day by optimizing the output from existing machinery and Furnaces

Increased the overall recovery of production items from 65% to 90% by implementing Lean Management principles and Quality Management system throughout the production process.

Reduced the Labor cost by 20% by implementing production targets based on various shapes and processes. This was achieved by doing a detailed time study of the production process throughout the plant.

Reduced the overall input cost by 10% by negotiating with the Raw Material, Packing Material, Spare part Vendors and energy saving initiatives

On time & In full delivery increased from 65% to 95% by daily monitoring the production vs the actual at every stage of production and creating a pull system throughout the production process, upto the dispatch department.

Successful representation at all International and Domestic Exhibitions:- Ambiente (Frankfurt), AAHAR (New Delhi), Federation of all India Caterers Association (Jaipur)

Established a distributor network throughout India (25 DISTRIBUTORS) for HORECA, RETAIL and Direct Selling to Various brands (e.g. Good Earth, Fab India, Future Retail, DMart, Idli, Wishing Chair, Home Center, Westside etc.)

Successfully launched over 300 products in the Domestic & International market for the Hospitality & Retail Sector, in 1.5 years

Currently have Dedicated 25% of the capacity for International Markets and Customer (e.g. Sophie All Port, Churchill, Queensbury Hunt, Design Letters, Max & Williams, Dorfel, Villeroy & Boch, Patchi etc.)

Currently in process of implementing the ISO 9001 : 2015 Quality Management System.

Implemented & executed various Training programs related to (Discipline, Ownership & Accountability, on the job training, 5S, eliminating the 8 wastes of production etc. Initiated various rewards program for Attendance, Achieving Production and Quality Targets, Quality Improvement Suggestion, cost reduction suggestions etc.

Successfully completed the Sedex Smeta 4 Pillar Audit - version 6.0 (Ethical Standards). Audit was done by BVQI.

Worked along with the HR and Production department and reduced employee and worker turnover ratio to below 2% annually

Successfully implemented various MIS and KPI system for all departments and conducted weekly reviews of all departments.

Improved the cash flow of the company by implementing various policies related to the credit monitoring of distributors and customers

Implemented the annual budget for the whole plant and a monitoring system on a daily basis for the various costs involved

Actively involved in preparation of the Cash Flow, Profit and Loss Statement, budget variance etc.

Development of Fine China, Gold & Non Gold decorated items and Reactive Glazes for domestic and International markets as per the customer’s requirement and trend in the industry.

Sirish Auto Corporation, Baroda Partner Sep 2016 -- July 2017

Role & Responsibilities

Responsible for 3 stores in Gujarat State

Responsible for daily sales reports, accounts payable, payroll, ordering, inventory, scheduling, planning and customer service

Created and monitored financial metrics related to payroll, sales and costs

Responsible for ensuring compliance with all local governing authority and national brand standards while serving as unit audit liaison (Dealership of Monroe, AC Delco, Shell Lubricants, Bosch, Maruti Genuine Parts, Chevrolet, Ford and Hyundai)

Worked with multiple levels of clients and internal management levels to ensure satisfactory customer service while meeting fiscal obligations

Determined merchandise mix/assortment at store level and inventory flow to the stores.

Monitored inventory levels, store capacity levels, replenishment strategies and turn.

Responded proactively to fluctuations in business levels.

Monitored each store's P&L for profitability and contribution to the company.


Achieved the Turnover Target of all distributor

Started Loyalty Programs for Mechanics, consumers

Started Online sales through e-commerce websites

Increased turnover by 10% and reduced purchasing cost by 5% overall

Implemented software for inventory, sales & purchase

Successfully implemented GST at all stores

Jewel Consumer Care Pvt. Ltd., Baroda Chief Operating Officer Mar 2010 -- Aug 2016

Role & Responsibilities

Entrusted with the end to end responsibility of the production facility spanning product development, process development, validation of product and process, commercial production, HR, Supply Chain management and Logistics operations.

Driving smooth operations through establishing and monitoring KPIs, overall performance management

Ensuring brand salience, monitoring brand performance by maintaining Quality Assurance and Quality Control Systems.

Analysis of MIS reviewing operations, revenue, Cash flow etc

Successfully completed various audits related to EHS, Fire & Safety, CTPAT, WCA, FCCA, BRC, GMP, ISO, Ethical and Social Accountability for major customers (e.g. Unilever, Walmart, ASDA, Target, CVS, Woolworth, Reliance, 3m, General Motors, Tata Motors

Reporting to CEO, MD and Chairman


Recognised for efficiently leading and managing performance of 100 staff, 800 workers

Won the Gujarat Employers Organization (GEO) Best Housekeeping Award

Won Plexconcil (Plastic Export Promotion Council) award for 4 consecutive years for exporting the largest quantity of Toothbrushes, Household brushes and household components

Participated in Kaizen Competition organized by Here Quality Consultancy

Previous Experience

Nov 2006 – March 2010: Chief Executive Officer : Residency Portal: Dubai

June 2004 – April 2006 : General Manager: Brockton, MA, USA

March 2003-May 2004: Teaching Assistant : Radisson Airport Hotel: Warwick, RI, USA

Sept 2002-Feb 2003: Student Employee: Radisson Airport Hotel: Warwick, RI, USA

Aug 2000- July 2001: Restaurant Manager: Khazana Restaurant: Singapore

May 1998-Oct 1998: Hotel Intern: Taj Mahal Hotel: Mumbai

Academic Credentials and Achievements

MBA (Hospitality Administration, Finance Concentration): Johnson & Wales University

Won the Alan Shawn Feinstein Graduate School scholarship in August 2002

B.S. Hospitality Administration: Johnson & Wales University

Won the International Presidential Scholarship in August 2001

Diploma (Hotel Management): National Council of Hotel Management & Applied Nutrition, Mumbai

Higher Secondary K.J. Somaiya College of Science and Commerce, Mumbai in 1997

Certificate in 5S management system

Personal Details

Date of Birth : 18th January 1979

Languages known : English, Hindi, Gujarati, Sindhi, Marathi

Address : 301 Shree Vinayak Residency, Behind Berry’s Avenue, Akota, Vadodara 390020

Current Location P : Vadodara, Gujarat

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