E VENT M ARKETING M ANAGER, C ORPORATE E VENTS
Expert in managing events strategy for global corporations. Energetic and engaging company spokesperson skilled in delivering dynamic presentations to large groups, management, media and other key audiences. Proven talent for quickly learning and adapting to existing brand messaging and requirements. Achieve results through skilled: leadership, communication, collaboration and resilience. Areas of expertise include:
● Marketing Strategy
● Clear Communication
● Relationship Management
● Budget Management
● Event Management
● Team Management
● Problem Solving
● Business Acumen
C AREER S UMMARY
EVENT MANAGER, N EW Y ORK, NY 2003 – P RESENT
Consult with local and global corporations to develop creative event strategies, plan and execute campaigns. Produce conferences and manage events that drive the achievement of diverse client goals. Fulfill requirements, gather complex data, conduct analysis and strategic planning to develop results-driven initiatives. Coordinate logistics and define the project scope, timelines and milestones. Noteworthy Accomplishments:
Business Ownership & Leadership - PRIME Events Internal and external Initiatives: Created and implemented business, marketing, and operational plans. Prepared and analyzed business reports. Created and reviewed proposals and budgets. Constructed and designed marketing materials, website, newsletters, e-blasts, and social media pages. Developed a robust Linkedin relationship network with over 13,000 current Linkedin connections combined with deep event specific relationships. Recruited, hired, scheduled, trained, paid, promoted, coached, demoted and fired staff. Created systems and procedures for efficiency. Educated myself on new software and best practices. Repeatedly provided event management expertise to clients. Assessed client event goals; prioritized objectives; prepared agendas, event work flows and schedules. Collaborated with various teams and vendors. Ultimately provided valuable event solutions to clients and teams.
VP of Marketing and Special Projects - Albertine Enterprises Inc. As acting VP, was responsible for all marketing activities, conducted detailed market research, performed strategic planning, developed and implemented new digital marketing strategies and plans in order to create brand awareness and increase sales and revenue. Developed diverse marketing methods and tactics which included advertising campaigns, public relations, marketing communications, social media and web based solutions. Expanded client base by 78% in two years by consistently delivering goal-surpassing marketing results and ensuring client satisfaction.
Conference & Event Manager – Paley Center for Media: Directed meetings, events and conferences for brands including Accenture, Vh-1, HBO, NBC, CBS, ABC, Pepsi, Samsung, The Gates Foundation and many B RYAN P ATRICK M ORAN Page 2
more. Managed all logistics, operations, customer service, talent, celebrities, speakers and panelists. Increased client retention to 96% and grew profit by 31%; the results were achieved through exceptional event management and relationship management.
Events Manager, Hospitality Manager, Catering Manager - Krisp Events, Top Shelf, Chef & Co., Thomas Preti Events, Neuman’s Kitchen:
Managed all types of catered events; including, fashion, real estate, charities, financial, legal, entertainment, automotive, etc. Coordinated and negotiated initial contracts, production, supervision of staff, conducted site walk-throughs, set ups, deliveries, led teams and meetings, event executions, breakdowns and post event debriefs. Events ranged in size from small to massive. Mastered event related software; including, Microsoft Office Suite, Google G Suite, Cvent, Splashthat, Total Party Planner, etc.
Internal, External & Digital Spokesperson - Ishi Systems: Quickly mastered new software to serve as its internal and external spokesperson. Resolved employee, client and partner concerns through meetings, correspondence, webinars, interviews and more. Successfully delivered presentations, demonstrations, screen share tutorials and live seminars that secured new business. Prepared and delivered reporting to the CEO, CMO, CFO and COO.
Marketing Strategist and Project Manager - Albertine Enterprises: Created a strategic marketing plan. Project managed, developed a website and launched integrated marketing campaigns. Interviewed the executive board and uploaded to the website. Rebranded the Albertine Brothers to the Lobby Brothers and surpassed launch KPIs and increased year 1 revenues by 33%.
Communication Strategist – Pinnacle Network: Assessed the needs of the executive board to introduce innovative collaborative tools and video conferencing. Delivered solutions on time and under budget.
Business Strategist – Tory Burch: Spearheaded diverse business strategies to increase profitability by developing cost reduction strategies. Reducing the costs of a $4 billion dollar company by designing and recommending strategic change efforts for cost structure improvements. Researched and compiled key data into financial and business models to present plans and deliver recommendations to stakeholders.
Conference Manager – Fragomen, Del Ray, Bernsen & Loewy: Increased the client base of this global law firm and positioned the firm for long-term success by planning and managing their Quarterly international conferences with representation from 12 countries. Translated the client’s vision into a successful reality. Developed detailed event plans, timelines and design mockups through an extensive approval process.
Marketing Communications Project Manager – Ralph Lauren, Lord and Taylor: Spearheaded digital signage procurements and deployments at the corporate level across multi-brand platforms in support of marketing campaigns and product launches. Managed budgets 1MM-5MM and coordinated in-house approvals to align projects with creative, operations, legal and accounting. Achieved results through a driven process of buy-ins and ensured clear lines of communication by tracking deliverables, updating stakeholders and resolving issues.
Strategize brand, marketing, and event campaigns fully integrated with sales initiatives to boost client retention, increase new business and penetrate new markets.
Spearhead event and conference production from planning through execution, utilizing professionalism and high energy to meet critical deadlines and milestones in multi-project, high-pressure environments.
Develop and optimize project budgets; including, negotiate contracts, manage contracts, comply with contracts..
Host, present and moderate live events, webinars and business presentations in line with corporate initiatives..
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Motivate and lead teams and vendors toward business and event objectives.
Mitigate and resolve conflicts by successfully negotiating consensus to focus stakeholders on shared objectives and drive progress toward business goals.
Assess project goals to prioritize objectives and shape the development of agendas, schedules, workflows and logistics that increase efficiency and minimize cost.
Create and maintain business models to present project plans, progress, and results, including consulting models, financial reports, brand pitch playbooks, team debriefs & procedural templates, leveraging a range of spreadsheet, presentation, and proprietary software. Entertainment Projects
TALENT HANDLER / ACTOR / MODEL, New York, NY 2003 – 2009
Actively auditioned for and landed acting and modeling roles while also contracting with international production companies to facilitate domestic and international projects by coordinating talent appearances, security, travel and related logistics. Talent handler projects included television, film and live appearance for clients including Dillywood Productions, Hollywood Bollywood Productions and Red Chillies Entertainment.
Coordinated complex scheduling and transportation logistics for a 22-city world tour, including press interviews, public appearances and travel reservations and credentials.
Appeared in several high-profile productions, from the feature film School of Rock to television shows including The Sopranos and Law and Order, as well as live runway shows during Fashion Week.
Main Actor in several commercials
Certified Media Producer Manhattan Neighborhood Network E DUCATION
Bachelor of Science in Finance - Fairfield University, Fairfield, CT. L EADERSHIP & A FFILIATIONS
Fairfield University Alumni New York City Chapter, Career Development Events Chair 2013 – Present Toastmasters, Member (Competent Communicator & Competent Leader) 2013 – 2017 Toastmasters, Vice President of Public Relations 2015 – 2017 Dale Carnegie Corporate Leadership Coach 2012 – 2014