Corporate Communications
Resume:
REBECCA MUNASINGHE
PROFESSIONAL PROFILE
As a proven Communications Executive within the Communications/Media and Marketing sectors, I can keep stakeholders, including partners, communities and vitally, the public, informed and engaged through positive messages. I am able to create proactive and impactful campaigns that will manage a company’s public affairs agenda so as to strengthen its reputation. A multi-skilled professional with a flair and passion for writing and with wide ranging creative expertise: With a unique writing style, marketing skills and social media experience, I am able to tackle communications processes with the purpose and passion needed to engage with audiences emotionally, with excellent proofreading and editing experience across articles, press releases, blogs and other texts. In addition to this, I have a strong knowledge of, and significant experience in marketing principles and techniques, with a track record of delivering carefully researched, well thought-out and properly focused marketing plans. I am highly experienced in providing motivation and guidance to colleagues, and I feel that I am approachable, well-presented and able to establish good working relationships with a range of different people. I am currently looking for a new and challenging position, one which will make best use of my existing skills and experience and also further my personal development.
KEY COMPETENCIES & SKILLS
Comprehensive experience in communications, writing and social media marketing
Strong ability in driving through high impact internal communications messages and
campaigns which drive engagement and business performance
Dedicated to providing clients with the highest possible level of service
Strong ability in producing targeted material and managing content for all digital platforms
Experienced in copy writing for a range of target audiences across multiple communication channels, including online, print and social media
Experienced in developing social media strategies and marketing planning, coordinating and executing campaigns and reporting
Proven ability to build collaborative relationships with internal and external stakeholders
Extensive experience in creating professional marketing visual project summaries and presentations, with an understanding of graphics and website content and design
Highly experienced in branding, editing and proofreading
Experienced in carrying out thorough market research with highly developed interview and research skills
High level of computer literacy and proficiency in using the Microsoft Office suite of programs
Coordinate marketing activities across many different business functions
Able to ensure that communication messages are consistent across all mediums and across
various departments
Personal
Excellent verbal and written communication skills, with an excellent command of English grammar and punctuation
Results-driven, always striving to achieve the best outcomes when it comes to producing communication material
High attention-to-detail
Problem-solving and analytical skills; able to readily obtain and process required information, make sound judgement, and determine calculated result
Proven ability to complete tasks on time and within set budgets
Able to work unsupervised and take on additional responsibilities when required
ACADEMIC QUALIFICATIONS & LICENCES
2008/2007 Diploma of Communications Sydney Institute of Business and Technology
Bachelor of Arts (Media, Communication and Cultural Studies) Macquarie University
2006/2004 Year 12 Lyceum International School (GCE London Advanced Level), Sri Lanka
Subjects: Accounting, Business Studies, Economics
QUEST, Palmerston Guest Service Sales Agent (Front Desk/ Reception) JUL 2018-CURRENT
Responsibilities:
First point of contact for guests – Welcoming patrons to the front-desk and engaging in friendly conversations while conducting check-in
Deliver service excellence from check-in to check-out and everywhere in-between
Handle all guest requests, enquiries and complaints appropriately and with professionalism
Ensure all reservations and enquiries are entered in an efficient and prompt manner
Answer incoming telephone and email enquiries in a timely and professional manner
Organise conference room hires and setting up of the same for related conferences and events
Organise stock (amenities) and upselling
Preparation of daily night reports
Provide property details to patrons, including dining areas, pool, spa and fitness centre
THE CENTRE, Sri Lanka/ Australia Freelance Content Writer/ Marketer - Self-Employed JUN 2016-APR 2018
Responsibilities:
Managed a small team of content writers within my own content marketing business
Gather in-depth information on project-specific areas
Social media content on all platforms, as well as newsletters, brochures and flyers for clients from diverse backgrounds and industries, including hospitality, real estate, health, FMCGs, and IT
Organise writing schedules and social media content plans to complete drafts of content efficiently and on time
Staying updated on writing styles and project related aspects especially within the Technology industries
Writing, editing and proofreading drafts
Monitor and analyse the performance of Key Performance Indicators (KPIs) to offer suggestions for improvement
Use Search Engine Optimisation (SEO) strategies in writing to maximise the online visibility of a website in search results
Adhere to deadlines
MJF EXPORTS (Dilmah Tea), Sri Lanka Corporate Communications Executive AUG 2015-JUN 2016
Responsibilities:
Responsible for all Dilmah Tea’s social media pages which span across many countries and products
Planning and creating content in the form of social media posts for each of these pages
Writing press releases, website content, blog articles, brochures and books for their annual School of Tea event which brings together culinary enthusiasts from all over the world
Directly responsible for the communications of their charity arm, The MJF Foundation which works with marginalised communities, aiming to drive attention and action to these causes consistently
Collaborated with sales and marketing leaders to devise public relations campaigns and coordinate with advertising
Researched business needs, goals, marketing strategies, competitors and industry trends to guide public relations presentations and planning
Authored press releases and communications materials to share vital information and promote intended message
TOURISM CEYLON (PVT) LTD, Sri Lanka PR, Web and Marketing Manager DEC 2014-AUG 2015
Responsibilities:
Coordination and launch of all aspects of the company website from design to functionality
Responsible for CMS, SEO and analytics of website progress
Content writing across the site
Launch and maintenance of all social media accounts for the company
Primary responsibility of all digital media required for these channels
Created communication strategies to meet client objectives
Maintained close connection with project personnel to quickly identify and resolve problems
TNL RADIO NETWORK, Sri Lanka Radio Presenter OCT 2011-OCT 2014
Responsibilities:
On-Air presenting duties, production, voiceovers, creating show content, handling events and promotions for TNL Radio and Lite FM, occasional artwork for branding, liaising with clients for other required promotions, compering at events, copy writing, and working with the newsroom as and when required
Other duties include hosting the Miss Sri Lanka for Miss Universe Pageant 2013, hosting of TNL Onstage for both TNL Radio and Art TV for 3 consecutive years, content writing for both the Lite FM and TNL Radio websites, as well as script and feature writing
Offered commentary on music, local politics and other matters
Developed storylines for broadcasts to engage listeners and increase audience numbers
Educated listeners about breaking news and led regular station news announcements
Represented the station at promotional appearances to drive sales for advertising partners
Shared public service announcements, music information and upcoming events with audiences
Researched subjects and prepared for live events, special programs and guest interviews
Introduced streamlined system for music libraries and media files
Used proper elocution and articulation to deliver news and features stories during broadcasts
AUSTRALIAN BROADCASTING CORPORATION, Sydney Researcher MAY 2010-FEB 2011
Responsibilities:
Worked on a documentary for the investigative journalism program Four Corners aired by the ABC, researching statistics required for an Aboriginal murder case in relation to missing persons
Conducted research over a variety of sources including websites and police documents to gather details of missing persons around the same time period as well as gathering information on the participating court judge, coroner and super-intendent involved in the case
Participated in meetings involving ethical and diplomatic strategies to interview family members of the victim and local community
PREVIOUS EXPERIENCE
2EVOLVE, Sydney - Tele-fundraiser/ Administration Jan 2009-May 2010
Heart Australia - Telemarketer Oct 2009- Dec 2009
Tightrope - Retail staff member Mar 2008-Nov 2008
Fujitsu - Administration/ Reception Nov 2007-Nov 2008
Kleins Corporation - Retail staff member Sep 2007-Dec 2007
Boost Juice Bars - Team Member Jun 2007-Sep 2007
Jimmy Georgakis Drew Ritter
Quest Quest
18 Morey Circuit – Driver, Palmerston NT, 0830
T: 041*-***-*** E: adb91c@r.postjobfree.com
PROFESSIONAL EXPERIENCE
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