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Sales Digital Marketing

Location:
Ashburn, VA
Posted:
March 10, 2020

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Resume:

Anurag Khaitan 703-***-**** adb8ox@r.postjobfree.com Page 1

Anurag Khaitan

Ashburn 703-***-****

VA 20147 https://www.linkedin.com/in/anuragkhaitan/ adb8ox@r.postjobfree.com BUSINESS DEVELOPMENT AND PRODUCT LEADERSHIP

Accomplished business development executive with extensive experience in leadership roles, driving growth and creating long-term value for technology driven products and services in Healthcare, Software and Telecommunications from early-stage companies to Fortune-100 · Unique combination of strategy, operations and technology experience · Recognized for exceptional relationship-building skills and effectively selling at all levels of an organization, including the Board/C- level · Operates with urgency and entrepreneurial “dive-in” and get it done mindset

· Negotiations and Deal Structure closed over 40 deals · Broad Hands-on Full Stack Technology Experience

· Strategic Sales & Channel Partnership Agreements · Cloud and Web Services, Mobile and Networking

· Product Management & Strategic Marketing · Data Science/Machine Learning (Scikit-Learn / TensorFlow)

· Cross Functional Leadership and P&L Management · Venture Investments in Tech Companies ($100M Fund) Closed $94M in sales with further growth potential to household recognized brands Turned around a flat business and generated $400M+ growth at 15% CAGR within a low 2% industry growth 3X investment return and $1B in revenue for a Venture Capital Fund EXPERIENCE

AARP Services, Inc - Washington, DC

Director, Business Development and Digital Health Products 2015 - 2020 Recruited by ASI Leadership to build new business from ground up for $100B market opportunity; ASI is $1.1B/year, for- profit commercial affiliate of AARP that delivers products for its 38M members. Product partners include United Healthcare

& Optum, Walgreens, Hartford, Chase, AT&T, Consumer Cellular, Best Buy, SimpliSafe, Philips and startups.

• Negotiated and closed all multi-year sales of products that carry AARP brand, delivering net revenue in $16.5M - $24M range exceeding all annual targets; new accounts include market leading brands – Best Buy Health, Philips, Sodexo, Generali plus several startups, each with long-term account growth potential

• Exceeded all expectations by creatively negotiating product and marketing collateral placement, an additional $20M “in- kind” value, in stores nationwide at Walgreens, Best Buy, WalMart, Rite Aid and Hospitals & Healthcare Providers

• Recruited partners to co-develop Minimum Viable Products (MVPs) to seed the market for a well-identified target population of six attitudinal segments in digital pilot platform to validate the right customer segment-product mix

• Developed strategy – target market, product roadmap, partner ecosystem and marketing assets – to bring products to market to drive social impact and help improve the quality of life & care for the aging US population

• Used Human centered design approaches to drive differentiated products from concept to launch for independent living, in-home monitoring & healthcare, safety and security, fall prevention and transportation – 10%-20% sales lift in categories

• Led Data Science & Machine Learning team to develop propensity-to-buy models and other digital marketing tools & assets to help customers/partners target profitable market segments Softbank / Sprint - Reston, VA

General Manager, Custom Enterprise Mobility Solutions 2010 - 2014 Business Strategy and Operations leadership for Enterprise Solutions team of 6, further supported by 500 associates (in matrix org), to execute a strategic growth plan in a small Customer-centric Business Unit within a larger $45B Product-centric culture. Anurag Khaitan 703-***-**** adb8ox@r.postjobfree.com Page 2

• Transformed business from a $700M/year into $1.2B/year at 15% CAGR lowest churn and highest customer lifetime value in the industry, serving 20,000 enterprise customers and 2.5M subscribers

• Secured $100M/year infrastructure budget to support new investment strategies and restructured business operations into one with well-defined target segment, new differentiated product portfolio, enhanced customer experience grounded in sound financial ratios and profit driven segment-product-price-channel alignment

• Led the development and launch of cellular-service product that cost-effectively scales to support enterprise customers from 50 employees to 10,000 employees – instrumental in putting business on growth trajectory

• Industry Verticals and Customers: Financial services, entertainment, healthcare, education, utilities—Barnes-Jewish Hospital, Disney, GE, GM, JP Morgan; Public Venues—NASCAR, NFL, Airports, and Hospitality; SMB Sprint Nextel Ventures – Reston, VA

General Manager, Venture Capital 2005 – 2009

Co-founded the business and led the team to manage Sprint’s first $100M Venture Fund to develop innovative technology or disruptive business model based products.

• Delivered 3X returns and $1B in direct revenue impact from sales of portfolio companies’ products to Sprint’s customers

• Built an ecosystem of co-investors, technology and channel partners for portfolio companies to accelerate commercialization – incubation, development, early trials and deployments

• Board Member in portfolio companies to prioritize development and decisions aligned with Sprint’s interest and to guide and support entrepreneurs in product development and launch to market through Sprint’s channels

• Investments included many industry firsts: paid mobile music service, 2nd in sales to Apple iTunes; interactive social mobile gaming synchronized with live events; streaming live mobile TV and on-demand content; mobile wallet payment; hyperlocal social network platform and deal finder service Early Career Highlights – Chicago, IL - San Jose, CA - Walnut Creek, CA Management Consulting · Business Development & Product Management for Software 1998 - 2004 Foundational years of early career spent in Software and Management Consulting industries.

• Product Development Team leadership role at Nextel to support $100M/year strategic channel partnership with IBM for enterprise customers through IBM’s direct sales; Verticals included Transportation/Logistics, Healthcare, Retail and Entertainment

• Global Software Business Development and Solutions Development Team Leadership at Selectica to build and sell Enterprise Software industry solutions for Quote to Sales platform that automates configuration & pricing of complex products sold through multiple distribution channels – Generated $50M in sales in 2 years (e.g., GE Health, Disney, Aetna)

• Negotiated and managed co-branded product and market driven partnerships with IBM, KPMG and CSC

• Management Consulting at PwC / PRTM - Implemented Senior Leadership and Board sponsored strategic initiatives at Fortune-100 to Venture Capital/Private Equity funded companies (Seagate, IBM, Lucent – Philips) to help the management achieve its turnaround objectives and pursue growth initiatives EDUCATION

MBA Strategic Marketing and Finance, Booth School of Business at University of Chicago Data Science and Machine Learning Certification, Georgetown University MS & BS Math and Computer Science, University of Maryland and University of Missouri



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