Social Media Digital Marketing

RS/ROBERT SENESAC

E: adb8i9@r.postjobfree.com 484-***-**** A: Glenmoore, PA 19343

PROFESSIONAL SUMMARY

Seeking VP or Director of Marketing role. An accomplished, strategic marketing leader and innovator who has excelled in multiple industries. Developed and launched over 150 products (consumer, medical and dental). Created innovative marketing programs using traditional and digital methodologies. Experience includes branding, messaging and positioning, product development, market research. My LinkedIn recommendations speak to my work ethic and passion for marketing. The father of an autistic child.

WORK HISTORY

Evolution Research Group - Director of Marketing

Clinical Research Site Network

New Providence, NJ

08/2019 - Current

Launched all new corporate capabilities library and collateral

Implemented social media programs to improve brand awareness

Defined new business development targets and created new programs to drive incremental MQLs

Increased web traffic by 25% in Q4 2019 utilizing new social media campaigns and SEO program

Built market research database and library for the company

Built and launched all internal communications programs with HR

Implemented all new branding look, standards and creative

Established Recruitment and Talent Retention programs

Analyzed competitive market place and developed strategies to increase share and revenue

The Hispanic Approach - Marketing Consultant Hispanic Marketing Agency

West Chester, PA

12/2018 - 09/2019

Created digital marketing programs for this start up, including social media, email

Developed media kit, rate cards for Amanece Magazine

Built 5 websites in WordPress, including AmaneceMagazine.com, AmaneceMagazinePhilly.com

Created and launched recruitment advertising, video content, brand awareness campaigns, digital marketing programs for clients

Increased website traffic by 55% in first 6 months utilizing SEO, social media campaigns

Collaborated with leadership to increase brand awareness, enhance business development efforts by building and maintaining relationships with all key accounts

DentalEZ Integrated Solutions - Sr. Director of Marketing Dental Products Manufacturing

Malvern, PA

12/2015 - 11/2018

Implemented all new marketing strategies, tactical plans to drive increases in brand awareness (12%) revenue (11%) distribution points (15%)

Successfully launched 22 new products in North America, Europe delivering incremental revenue of $4.0 - $5.0M annually

Analyzed competitive marketplace and developed strategies to increase share and revenue

Created product roadmaps for all 5 DEZ brands, improving Vitality Index by 8, 12 and 14% in three years

Managed 3 Product Line Managers

Developed and implemented sales budgets with margin and revenue targets across all business units

Developed and implemented all product training for sales force

Pioneered market/opportunity analysis, definition of go-to-market strategies, launch strategies

Managed company PR, trade shows, product introductions, trade relationships

Directed all market, end user research for product categories

Introduced employee communications, on-boarding programs, implemented and managed NPS program

Managed all trade relationships, external communications programs, KOL seminars

Personna - a division of Energizer - Director of Marketing Retail, Medical and Specialty Products Manufacturing

Verona, VA

06/2007 - 09/2015

Implemented all new marketing strategies in Retail, Medical and Specialty Businesses in 2008, resulting in YOY sales increases, increases in profitability of 7% YOY in 2016 and 2017

Developed sales budgets with VP Sales for all products

Analyzed competitive marketplace and developed strategies to increase share and revenue

Managed 3 Product Line Managers

Launched 25 new products in North America and Europe from 2009 - 2014, delivering incremental annual revenue of $4.0M

Developed and implemented all product training for 10-person sales force

Attended all C-level customer meetings across Retail, Medical and Specialty segments

Managed National Sales Meetings including product training sessions, workshops, activities

Created and launched all new employee onboarding program with training modules, onboarding >40 employees

Drove planning, execution of comprehensive marketing plans to support commercial goals, revenue growth

Developed and launched new brand messaging, positioning for all brands

Hired, unified and managed a team of 6

Stanley Tools Group – Global Trade Marketing Manager

New Britain, CT

09/2000 - 02/2007

SKILLS

Business Strategy

Marketing Strategy

Competitive Analysis

Product Commercialization

Medical Devices

Product Launch

Product Sales Training

Cross-functional Team Leadership

Market Development

Capital Equipment

Consumables

International Marketing

Pricing Management

EDUCATION

SYRACUSE UNIVERSITY

Syracuse, NY

Master of Arts:

Advertising

ST. BONAVENTURE UNIVERSITY

Allegany, NY

Bachelor of Arts:

Communication

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