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Product Marketing Manager

Knightdale, NC, 27545
March 09, 2020

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Tami Long



Strategic Planning Revenue & Profit Performance Client Relations Territory Management Distribution & Marketing Programs Brand Management Business Intelligence Consumer Trends & Financial Analysis Forecasting & Reporting

“Tami’s incredible adaptability with clients has led her to new heights in growing sales. Her great connection with customers and relentless perseverance has allowed her to become one of the best, if not, the best salesperson at her company for several years in a row.”—VP of Merchandising, The Kroger Company Dynamic, top-performing leader with expertise in driving strategic growth and product visibility in regional, competitive markets. Known and respected for providing leadership and vision to drive business success, and promoting performance excellence. Articulate, persuasive, and proven ability to build and maintain a profitable product portfolio. Recognized for asking the hard questions and overcoming challenges—with problem-solving abilities as a vital superpower. Career Highlights

Created media ads, brochures, and presentation materials—the sales team utilized to secure accounts such as Blooming Brands and Publix. Generated press releases for events sponsored by LS Tractor. Wrote scripts for videos and radio.

Responsible for all media coverage—includes social media and interviews for numerous articles promoting Nash Produce and LS Tractor.

Participated on 2 industry committees—worked with the NC Sweet Potato Commission branding committee to submit legislation to label all sweet potatoes grown in NC as “North Carolina Sweet Potatoes” and the NC Sweet Potato Commission promotion committee that included hiring a new marketing company for the industry.

Expanded a consumer product business to $3M+ in annual retail sales—achieving higher sell-through rates than the magazine industry average, creating and executing targeted sales and marketing strategies across five states.

Increased sales consistently year over year, across multiple products and markets—negotiating product placement and marketing promotions with key retailers, and improving distribution efficiencies.

Recognized for establishing highly profitable business structures across multiple product lines— creating a solid strategy and formula for distribution—that was adopted by an industry wholesaler.

Negotiated a promotional deal with H-E-B Grocery and Dr. Pepper— driving a 12% increase in sales of one issue of Texas Monthly magazine—offering a free 2-liter bottle of Dr. Pepper with each purchase.

Planned, managed, and executed annual budgeting process for six individual budgets, overseeing expense payments, outstanding invoices, and integration with Corporate budget.

Eliminated waste in product distribution processes—driving increases of 10+ percentage points in efficiencies. Experience and Achievements

LS Tractors USA – Battleboro, NC 2019 – 2020

(One of the largest distributors of sweet potatoes in the US) Corporate Marketing Manager

Managed a brand new marketing team whose primary goal was to introduce LS Tractor to the US.

Responsible for managing the team’s day to day duties—being a new department at the company, there were no policy and procedures. Ensured the team was not over-burdened with demands. Maintain a time schedule to meet deadlines.

Created digital and print ads—the ads were used in print and digital forums. Edited brochures and updated information.

Maintained the department’s budget—the company had not had a defined department, so expenditures were extremely high. I created a spreadsheet showing the savings that would be generated in 2020.

Social Media—reviewed and approved advertising attached to all social media outlets.

Promotional materials—created brochures, ads, and promotional items using Photoshop. Created scripts for videos and radio spots.

Media—handled all information that was released to the media, including interviews. Nash Produce – Nash Produce, NC 2017 – 2019

(One of the largest distributors of sweet potatoes in the US) Director of Marketing and Business Development

Created a marketing plan to increases Nash Produce’s visibility in the industry.

Ensured that Nash Produce achieved maximum exposure at industry conventions—solely in charge of all aspects for planning all conventions attended, including payments, booth selection, exhibitor needs ordered, shipping, hotel reservations, airline reservations, and convention agenda for all that were attending.

Presentations—responsible for giving warehouse tours to teachers, students from Meredith College, health professionals, and children from schools and camps.

Off-site presentations—invited by The Rotary Club, Women’s Network Group, Ecology Days, several Boys and Girls Club groups, and many schools to educate on the importance of sweet potatoes to your health.

Social Media—handled all contact with the public and corporate clients through Linked In, Facebook, Twitter, Instagram, and Pinterest.

Promotional materials—created brochures and sales pieces using Photo Shop. Handled the purchasing and inventory for corporate gifts.

Media—handled all information that was released to the media, including interviews. Emmis Communications – Knightdale, NC 1997 – 2017

(An American media conglomerate and owner of radio stations and magazines in the U.S. and Slovakia.) Newsstand Director

Develop and execute sales strategies, and manage distribution and marketing programs for 45 regional publishing titles, across five states. Lead all new market launches, and negotiate placement and promotion deals with retail clients, such as Walmart, Kroger, Safeway, H-E-B, Marsh Supermarkets, Rite Aid, Hudson News, Publix, Walgreens, and CVS. Negotiate deals with wholesalers and distributors to ensure on-time and accurate delivery. Perform predictive analysis of logistics, merchandising, and sales data to improve intelligence. Oversee and reconcile budgets with wholesalers and distributors.

Increased sales of Orange Coast Magazine for nine consecutive years—in an industry where titles only report declines, utilizing consumer trend and sales data to develop a targeted sales strategy.

Turned around sales performance and increased efficiencies by 18%—identifying and eliminating waste in the wholesale distribution process for Chicago Magazine.

Delivered a sales presentation to corporate executives at Kroger and its wholesale partners—driving a 273% increase in sales—over a five-year period, and turning around performance of Cincinnati Magazine.

Negotiated a highly successful promotional deal with Kroger—that increased sales by an average of 30% for Indianapolis Monthly, conceiving and executing a $1-off promotion when consumer uses Kroger discount card.

Managed strategic go/no-go decisions with buyers on new marketing and distribution programs— declining a new rack program at Walmart, and pulling out of Barnes & Noble.

Saved thousands of dollars in introductory placement offer fees on multiple products, — devising and delivering a winning strategy that positioned retailers as neighborhood stores, each one connected to its community.

Forecasted distributions based on previous sales—analyzed data creating a distribution plan for future issues.

Created formal presentations to the publishers— including sales data and marketing proposals. Conde’ Nast Publications – Dallas, TX 1990 – 1997

Regional Sales Manager

Maintained the most profitable territory for Conde’ Nast Publications in the United States. Responsible for the marketing and distribution in 4 states. Included retail negotiations for positions at store level. Launched new product in territory. Re- instated VANITY FAIR in supermarkets that deleted the titles after the Demi Moor cover. Technical

Adobe CC Photo Shop, Adobe CC Illustrator, Microsoft Excel, Microsoft Word, Microsoft Power Point, Microsoft Outlook, Pivot Tables, Adobe CC Acrobat DC, SAP Business Objects, DPS, Computec, Social Media Education

Bachelor of Arts (B.A.), Communications/Public Relations University of North Carolina at Greensboro

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