AKASH DWIVEDI

adb7sw@r.postjobfree.com

***-887-***-****

https://www.linkedin.com/in/akash

dwivedi/

Twitter:

https://twitter.com/dwivediakash

HubSpot and Google Certified Digital Marketing

Professional, Growth Marketer, Inbound Marketing

Expert

EXPERIENCE

Search Engine Optimization Manager at Resident (Dream Cloud)

October 2018 – Till Date

Achievements:

Resident started as Dream Cloud, over a period of 12 months, My strategies with my team of 4 members have helped the site increase organic traffic by 60%. We also managed to outrank our competitors (5 years old domain)by an increase in Domain Authority. Responsible to get the website to top 3 positions from page 3 of Google within 10 months for highly competitive keywords of the industry. Increase in organic traffic by 60% and hence increase in online sales.

Company: Resident is a house of direct-to-consumer brands in the home goods space. The company owns and operates multiple brands catering to different consumer furnishing needs including Nectar and DreamCloud.

Responsibilities:

Research and implement SEO recommendations

following the SEO best practices and implemented

them on the company websites.

OBJECTIVE

Digital Marketing Professional

with rich experience in

designing & managing the entire

Growth Marketing Plan and

Strategy. Eager to help the

businesses to grow their online

presence through various

Digital Marketing tactics.

KEY SKILLS

Lead Generation

Inbound Marketing

Online Marketing

Digital Marketing

SEO

SEM

Paid Search

Social Media

CRO

Local Search Marketing

Website Analysis

Identifying Targeted

words

Backlinks Profile Audit and

Cleanup

Data Analytics

Web Designing

Branding

Reputation Management

Marketplace Listings

Competitor Analysis

Market Research & Analysis

Research and Analyze competitor’s strengths and

implement the best things on Nectar and other

websites.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Perform organic analysis of website pages and optimize them to improve the rankings and traffic.

Optimize high traffic pages on website to improve internal linking to these pages.

Maintain the Nectar and other websites’ keyword list by Keyword Research & Analysis and keep on increasing the keywords basket with the relevant keywords.

Coordinate with Content Writers for content copy for the landing pages & support Developers in building the landing pages.

Keep a check on the overall health of the websites and take necessary actions to resolve the issues.

Check and analyze updates on SEO tools to monitor performance and take the necessary actions.

Search Engine Optimization Manager at Tenfold

January 2017 – August 2018

Achievements:

Tenfold was one of my most successful inbound marketing campaign as I managed to improve the overall (especially organic) growth of the website by 750% in the time span of 1.5 years. The website has successfully achieved the target of attracting the global target audience, converting and delighting them with excellent solutions and customer service. The percentage of organic traffic reached to 80% of the total traffic of the website, and management decided to bring down the efforts and expenses on Paid Marketing.

Company:

Tenfold helps companies have better customer conversations by integrating top CRMs with the top leading phone systems through 2

Business Analysis

Address

C-502, IRAISA CHSL, Beverly Park,

Kanakiya Road,

Mira Road East,

District Thane, Maharashtra -

401107

SaaS based Computer Telephony Integration solution. Responsibilities:

Research and implement Search Engine Optimization recommendations following the SEO best practices and get them implemented on the website.

Support Paid Marketing Team in creating paid campaigns for Display Advertising, Search Engine Marketing to drive targeted traffic to the landing pages.

Support Social Media Team for the regular interactive postings to the Social Media platforms and running paid campaigns on the major platforms – Facebook, Twitter, and LinkedIn.

Research and Analyze competitor’s strengths and

implement the best things on Tenfold website.

Work with Editorial and Marketing Teams by providing useful recommendations to market/promote the website.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Perform organic analysis of website pages and optimize them to improve the rankings and traffic.

Optimize high traffic pages on website to improve internal linking to these pages.

Maintain the Tenfold's keyword list by coordinating with the team in Keyword Research & Analysis and keep on

increasing the keywords basket with the relevant keywords.

Coordinate with the Content Writers for the content copy for the landing pages and support the Developers in building the landing pages.

Check and analyze updates on SEO tools to monitor performance and take the necessary actions.

Submit and Maintain the Marketplace listings on various websites.

Support the Alliances and Partnerships team providing the required data and other details.

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Search Engine Marketing Manager at Cactus Communication and Editage

August 2013 – December 2016

Achievements:

Joined Cactus Communications as a Search Engine Marketing Manager. Worked for Global (US), Taiwaese, Chinese and the Japanese market for Organic Growth of the website. Responsible to get the highly competitive keywords for the business on top position of Google for their respective countries.

Editage is a flagship brand of Cactus Communications.

My Job Profile includes handling CactusGlobal.com, Editage.com and other regional websites for all Digital Marketing activities including SEO, SEM (Google PPC for Search and Display), Social Media Optimization and Marketing (Facebook), Web Analytics.

Strategic Consulting for improving Brand Awareness, Website Traffic & Inbound Leads, Website UI, Conversion Optimization.

Digital Marketing Manager at TOBOC International

December 2011 – July 2013

Been on this position I was responsible for entire Digital Marketing activities for all the online properties for TOBOC International – a B2B Marketplace.

Other activities include: Brand Development, Online Reputation Management, Website Traffic & Leads Growth, Website UI Improvement and Advertising Revenue Growth. 4

Developing Brand Strategy for the clients listed on the B2B portal.

Generation of quality traffic, data analysis and recommendation reports for the website.

Managing a team of enthusiastic SEO Experts, Social Media Expert, Content Writers, Web Designers and Developers.

Important task was to optimize the Buyers & Sellers profiles and Products pages on B2B portal Toboc.com to generate their brand awareness and improve their business dealings with each other.

Senior Consultant - SEO at Capgemini India Pvt. Ltd. June 2010 – November 2011

Worked as a Senior Consultant - SEO with Capgemini India Pvt. Ltd. at Mumbai location.

Job profile includes the technical analysis of the major UK clients' websites and prepare the recommendations for the successful transition from an old ATG platform to Drupal CMS.

Main KPI was to maintain the keywords rankings and organic traffic of all the websites after the complete transition.

Marketing and promotion of all the websites on the major search engines through organic SEO activities.

Regularly performing tracking and analysis of the website’s rankings and traffic for further improvement.

Analyst - Internet Marketing at Global Analytics

March 2009 – May 2010

Worked as an Analyst - Internet Marketing at Global Analytics India Pvt. Ltd., handled in-house projects based on Payday Loans and Cash Advances for UK citizens.

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Job profile includes promotion of payday lending websites on major search engines through organic and paid search and to analyze the incoming traffic for further improvement.

Successfully led a team of 12 SEO experts to promote the company websites on major search engines targeting the UL market.

Successfully achieved the top rankings for the most important keywords in Google UK and attracting quality traffic to the websites.

Sr. Internet Marketing Specialist at Gatesix Inc. (Now Gate6 Inc.)

November 2007 – February 2009

Worked as a Sr. Internet Marketing Specialist at Gatesix handling company websites and major clients from all the niche industries for marketing and promotion of their online business through SEO and PPC activities.

SEO at Juriscape Legal Research Pvt. Ltd.

(Now er.org)

October 2006 – October 2007

Worked as an in-house SEO Expert and performed a Search Engine Optimization and Online Marketing of company websites on major search engines through latest SEO techniques.

SEO Expert at SEOValley Solutions Pvt. Ltd.

June 2005 – September 2006

Started my SEO career from SEOValley.

Job profile was to optimize the client’s websites with all the On-Page SEO techniques.

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Website promotion of company as well as client's websites on major search engines through organic SEO.

EDUCATION

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

MCA, COMPUTERS, 2005 - 2007

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

BCA, COMPUTERS, 2000 - 2005

BHOPAL VISHWAVIDYALAYA

BSC., PHYSICS, GEOLOGY, MATHEMATICS, 1997 – 2000

CERTIFICATIONS

GOOGLE AD SEARCH CERTIFICATION - DEC-19

HUBSPOT SOCIAL MEDIA CERTIFICATION – SEP-18

HUBSPOT INBOUND CERTIFICATION – SEP-18

SILVERLINE INSTITUTE OF SOFTWARE TECHNOLOGY

DAC, DIPLOMA IN ADVANCED COMPUTING, 2001 – 2002

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