Manager Sales

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Yahia Al Masri

SENIOR MANAGERIAL PROFESSIONAL Over 15 Years’ Experience

Nationality: Jordan, Saudi Visa: transferable

*********@*****.*** • 966-********* (M) • Skype: yalmasri1 OBJECTIVE:

Growth-focused sales leader with 15+ years’ experience in building client relationships to expand the business and increase revenues, has a proven track record of sales achievement and of successfully driving a business forward. Always looking for positive things in tight situations, strong, ambitious individual who is driven by 100% customer satisfaction, Excellent working relationships with colleagues and customers alike, encourages and rewards the team performers and always assists non performers to be commitment and organizing, by coordinating all aspects of staff performance, possessing a positive approach and supporting new initiatives, developing new business pipelines and motivating team members. Multi-awarded by 2 previous employers, Bachelor degree in Business administration, American board in Sales Management, Certified Kaizen Lean Manager and Black Belt Lean Six Sigma to improve processes and eliminate waste. I would like to acquire a senior managerial position in well reputed to the big or multinational organization which would provide satisfactory job incentives in due accordance with my extensive experience, where my skills can be utilized and improve ROI. KEY COMPETENCIES

I feel that my greatest strengths are

- My strong work ethic where I can get indoor/outdoor customers satisfaction, when I commit to a deadline, I do whatever it takes to deliver.

- My obsession to spot trends & develop best practice processes by using my skills at improving the efficiency of operations to maximize performance & thereby help to ensure that all sales targets are met.

- I’m a problem solver. I love taking a problem & looking at it from every angle. I enjoy work that challenges me & pushes me to think outside the box.

- Willingness to travel both nationally and internationally with a team of global professionals.

- A warm, friendly, outgoing and motivational personality. AREAS OF EXPERTISE:

B2B & B2C sales Management Territory Management & Expansion Project Management Brand Management Market Research Lean management

Bid management Business development Distribution management. CAREER HISTORY (DETAILS OF LAST TWO POSITIONS ONLY) Westcon ME - VALUE-ADDED DISTRIBUTOR

KSA – SALES MANAGER AUG’16 TO JUN’18 RIYADH, SAUDI ARABIA Responsible for ensuring the team delivers strong commercial results whilst adhering to all company policies, procedures and business ethics, as well producing incremental revenue by building customer plans, developing marketing strategies and penetrating various levels of customer management, also working with operations and supply chain to achieve successful delivery of key projects as well working with credit team for registration new partners and solving their disputes, in same time played a part in coaching and motivating the team to deliver the best in customer service, and regularly reporting to ME UCC sales director.

Duties:

Facilitate channel partner and internal staff training to provide product updates.

Stock Management: Review with the product team on stock aging, obsolescent stock, and stock ordering levels.

Aligning the business unit goals with the vendor’s MBO’s and ensuring overachievement on rebates.

Collaborate with the credit department, for partner’s registration, credit facilities and solving disputes.

Set up strategies for accomplishing working capital, revenue, margin and inventory targets.

Execute a (SWOT) analysis to create effective, actionable business plans both from a vendor and a channel standpoint.

Creating a culture of continuous improvement by asking for feedback and input from all sales staff.

Traveling extensively to meet customers and to coach regional executives in the field.

Collaborate with vendors in developing forecasts leading to strategic plans for growing business.

Recruit new partners and aiming to extend business in remote regions.

Developing sustainable business pipelines that result in new account acquisitions.

Use cross knowledge of product portfolio to spur sales in other departments. Key Achievements:

Designed and implemented a strategic business plan, resulting in enhancing relations with existing customer and expanding the company’s customer base by 20% in the last year and open a new market in deferent regions.

Retained the company’s top 10 customers in the wake of strict competition, by devising and presenting them with discount and incentive options as well solving their disputes with the company.

Driving a big competition between two vendors A & B in my main products portfolio where I helped vendor B to cover my lost share market done by vendor A.

Yahia Al Masri Page 2

Shabakah (AL Rajhi Group) -ISP/TELECOM AND SYSTEM INTEGRATOR Responsible for managing sales teams of eight or more assigning sales territories, setting goals, focusing on their training and making sure everyone exceeds their targets and brings in as much business as possible. Also in charge of building new business units with directing the business to the best possible manner and regularly reporting to the CEO. Growth Path with Shabakah:

Corporate Account Manager for Telecom/ISP services. Nov’03 to Dec’06 Jeddah, Saudi Arabia

Senior Key business Manager for ICT solutions. Jan’07 to Dec’09 Jeddah, Saudi Arabia

Regional Sales Manager -Western Region-. Jan’10 to Aug’14 Jeddah, Saudi Arabia

BU COUNTRY MANAGER for CCTV and Smart Home solutions. Sep’14 to July 16 Riyadh, Saudi Arabia Duties:

Evaluated distributor and vendor performance.

Delegating authority and responsibility to subordinates.

Establishing a positive working relationship with sales personnel in different company branches.

Ensure all contractual SLAs and documentation is met.

Identifying bottlenecks in the business process and initiating corrective actions.

Using advanced CRM systems to manage marketing campaigns.

Overseeing the development of less experienced members of my team.

Controllable wage costs.

Achieved continued business growth through identification and penetration of new markets.

Prepared contracts with vendors and other legal departments to define products, and time frames for delivery.

Coordinating with internal departments ensuring timely request fulfilment.

Ensure best practices, information security and quality of service are followed all the time. Key Achievements:

Outstanding achievement awards after successfully overachieved sales targets between the years 2003 and 2009.

Between the years 2010 - 2013 I launched 10 new sub-branches POP’s to cover main cities in the region.

Presented at trade shows and exhibitions in Hong Kong, China, Dubai, Malaysia, Singapore, Indonesia, and Qatar.

Generated lead generation campaigns using a targeted approach, mailings, telemarketing, and special events. ADDITIONAL EXPERIENCE

Dar Al Riyadh Holding Company CORPORATE ACCOUNT MANAGER Feb’02 to Nov’03 Jeddah, Saudi Arabia Orbit Co. – Al Madar ACCOUNT MANAGER Jun’00 to Dec’02 Jeddah, Saudi Arabia Al Balqa Uni.–Granada College LAB SUPERVISOR AND LECTURER Jun’98 to May’00 Irbid, Jordan ACADEMY QUALIFICATIONS

Bachelor of Business Administration, Liberty University –Online program, 2008.

Diploma in Computer Science from AL-Balqa University - Granada College, Jordan, 1997. CERTIFICATION

Kaizen Lean manager (CKLM), Asian Institute of Quality Management (ASCB) (Europe) Limited, UK.

Black Belt - Lean Six Sigma (CLSSBB), Asian Institute of Quality Management (ASCB) (Europe) Limited, UK.

Business Sales and Marketing Management Certificate (BSMM), Euro Consultant, Nevada, US.

Management Consultant (CMC), Euro Consultant, Nevada, US.

International Authorized Executive Office Manager (IAEOM), Euro Consultant, Nevada, US.

Cisco Sales Certified Specialist (CXFA, CSE, SBNSSA, CDCSNSS, CSSUFT, CSSUCT, CEFSS). PROFESSIONAL AFFILIATIONS

American Board in Business Sales and Marketing Management.

American Board in Risk Management.

LICENSES

Organizational Reengineering Expert (ORE) License, Euro consultant, NEVADA USA.

Certified Management (CML) License, Euro consultant, NEVADA USA. PROFESSIONAL DEVELOPMENT:

Project Management Workshop (PMP) (using Project Management Institute approach).

Chief Risk Officer (CRO), Euro Consultant Association for Education & Training.

Mini MBA, Euro Consultant Association for Education & Training.

CORT program – De bono center for teaching thinking, Jordan.

How to build your own business– GIT with a chamber of commerce of KSA. Yahia Al Masri Page 3

ACADEMIC ACCOMPLISHMENTS:

Improve customer satisfaction and reduce process variation through the application of Lean Six Sigma tools and methodologies.

Display a "Voice of the customer" mentality.

Initiate and track corrective/preventative action plan.

Facilitate continuous improvement activity and help implement global baselines.

Help organization reduce risk and eliminate errors and defects.

Activities and responsibilities associated with running an organization, which may include planning, implementation, controlling, monitoring, organizing, optimizing, delegating and so on.

Through TQM can be addressed key problem areas such as mistakes in work processes, redundant processes, unnecessary tasks, and duplicate efforts.

Through Applied Six Sigma methods to improve field usage failure mode & effect analysis (FMEAs), IPO diagrams, design of experiments (screening and optimization) flow charts, CNX/Fishbone diagrams, control and run charts, coefficient of process capability (CPK) analysis, etc.

Improved productivity by identifying constraints, focusing effort and delivering critical to quality (CTQ) designs.

Reduced critical product line scrap to zero by introducing standardized Work. AWARDS

Gold medal in organization re-engineering.

Yearly Shabakah outstanding achievements.

PUBLICATIONS

The Future of International Free Zone at Jezan city KSA in 2010, Arab Business Magazine. SKILLS

Managerial

Staffing and Coaching

Managing stress

Waste & Cost reduction

Delegating skills

Decision making

Leadership skills

Business planning & Budgeting

Motivating staff

Problem-solving

Marketing strategies

Professional

Process driven

Performance reviews

Monitoring competitors

Negotiations contracts

Statistical Analysis

Sales forecasting

Identifying opportunities

Setting & Achieving goals

Sales reporting & Growth

Customer service

Personal

Competitive

Continuous improvement

Customer engagement

Ability to take initiative

Resilient committed

Persistence

Self-motivation

Entrepreneurial spirit

Excellent communicator

Continuous learning

PRODUCTS KNOWLEDGE AND HANDLED WITH MY TEAMS DURING CAREER HISTORY Hardware

Polycom: AV solutions, Ruckus and Extreme: Wireless products, Datalogic: mobility & barcodes, NEC: projectors & wall screens, ELCO, Honeywell: CCTV, IPCAM, SMART: smart boards, Cisco: Switches, Routers, Cyberoam: load balancers, Office automations: PC’s, Laptops, Printers and Cartridges. Services and Solutions

Intrusion System, Access Control, Smart home, MS, VMWare, antiviruses, Internet Connectivity Services, managed services, E- government solutions, WAN. LAN and WR solutions, VPN and MPLS solutions, Datacentre solutions and IP telephony solutions. LANGUAGES

Arabic English

REFERENCES

Available upon request.

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