REY CORPUZ

Metro Atlanta Area, Georgia

www.linkedin.com/in/reycorpuz/

adb5po@r.postjobfree.com

773-***-****

EDUCATION

University of Michigan

Bachelors of Business Administration

Marketing

EXECUTIVE SUMMARY

Innovative consumer products executive with 20+ year of experience in

Sales, Brand and Product Marketing, Product Management, Merchandising, Ecommerce, and General Management. Results oriented customer-centric strategic thinker with expertise in identifying key business opportunities to maximize revenue and profitability goals. Dynamic leader with proven ability to recruit, train and motivate high performing teams for excellence in execution.

CORE COMPETENCIES

Executive Leadership

Disciplined P&L Management

Strategic Planning & Execution

Product Innovation & Life Cycle

Global Sourcing & Supply Chain

Digital and Social Media

Direct to Consumer Ecommerce

New Business Development

Go-To-Market Strategies

Data Management and Analytics

CRM Utilization

Trade and Event Management

Corporate Partnerships

Brand Licensing

Brand Management & Development

Retail experience with international companies like Amazon, Walmart, Target, Kohl’s, TJ Maxx, Costco, Walgreen’s, Dick’s, Hibbett, Academy, and Sports Authority.

Strategic Partnership experience working with sports teams, leagues, and international governing bodies: NBA, NFL, MLB, MLS, AFL, USTA, NCAA, AAU, NFHS, LLB, Pop Warner, USA Football, AYSO, and more.

RISE SPORTS GROUP

Sales, Marketing, and Product Consultant 2016 - Present

Founded as a start up company in January 2016, RISE is a business consulting firm specializing in the sports, active lifestyle, fitness, and outdoor industries.

o Actively acquired new business and client relationships, culminating a professional network of C-Suite and executive management, to successfully develop and execute strategies in the areas of sales, marketing, product line management, product development, and human resources. o Define and execute on quarterly sales goals, develop and initiate key digital marketing, online, and social media campaigns, and expand the brand and go-to-market strategy across multiple sport categories with YoY revenue growth.

o Secured strategic partnership agreements with two industry trade associations: Sports & Fitness Industry Association (SFIA) in 2017, and Snowsports Industries America (SIA) in 2019 to become a leading resource for industry consulting services.

BENCHMARK BRANDS

Category Business Director, Marketing and Merchandising 2014 - 2016

Direct to consumer online/ecommerce specialty retailer with revenues of $150 million. Reporting directly to the CEO. Recruited to lead business transformation to ecommerce business model.

o Oversaw all sales, merchandising, marketing, planning, and operational business functions with P&L accountability for branded and proprietary products across ecommerce and catalog retail distribution. o Directed cross functional teams and executed on direct-to-consumer digital and traditional media, social media, affiliate marketing, SEM/SEO, and PPC/paid search campaigns.

o Refined and increased productivity through data mining, data analysis, consumer research, current trends, competitive and market analysis.

o Led end-to-end product development which resulted in top 3 selling products within the first 12 months.

o Managed vendor relations, negotiated pricing/terms, and directed a team of buyers/merchandisers to optimize product assortment while increasing gross margins, inventory turns, and in stock product availability.

WILSON SPORTING GOODS

Global Business Director – Football Protective, Apparel & Accessories 2012 – 2014

Global brand of consumer products in the sports equipment, apparel, and footwear categories focused on team sports, racquet sports, and golf with revenues of over $500 million. Recruited to vitalize an aging product category, with new product line extensions of football protective, apparel (including uniforms), and accessories. o Managed P&L and led business category strategy, resulting in a 600% revenue growth in a 24-month period. o Secured placement in over 1400 retail locations in the first 12 months of product marketing strategy, resulting in over $12 million in annual sales program with Walmart. o Directed the ideation, design, and development of a full line of padded protective apparel, football gloves, shoulder pads, and mouthguards, which led to 3 patent pending technologies. o Led the brand development and multi-channel brand strategy for go-to-market, sponsorships, and promotions for team dealer, sporting goods, mass market, specialty, and direct to consumer / ecommerce channels of distribution.

o Relied on data analysis, consumer research, and market trends to measure and refine KPI’s. o Secured #1 overall pick in 2014 NFL Draft, Jadeveon Clowney (Houston Texans) to a product endorsement agreement as part of the launch for a new line of football gloves, protective padded apparel, and mouthguards. This endorsement agreement also included NFL branded footballs.

McDAVID

McDavid is a global manufacturer and marketer of consumer packaged goods in the sports medical supports/braces and performance/protective apparel categories. Annual revenues of over $50 million. Reported directly to the Founder and President, Bob McDavid.

Sr. Director, Marketing and Global Product Management 2011 – 2012

o Established, defined, and directed global strategy for product development, product line management, and channels of distribution in the US, Europe and Asia.

o Directed cross functional teams in R&D, product line development, supply chain, international sourcing, and manufacturing to implement corporate product strategy which led to a 30% reduction of non-performing inventory and 5% gross margin increase.

o Defined and implemented all aspects of product launch strategies and key deliverables providing a cadence to seasonal and annual product line introductions.

Director, Sales and Marketing 2008 – 2011

o Directed and executed sales, brand, and product marketing strategies in sporting goods retail, mass merchant, drug store, sports specialty, team dealer (B2B) and direct to consumer/ecommerce (B2C) retail channels.

o Managed an annual marketing budget of $1 million to develop global strategy which resulted in revenue growth of 43% from $35 million to over $50 million – in a 36-month period.

o Oversaw teams of 3 regional sales managers, 25 sales representatives, 3 customer service representatives, as well as 6 marketing and planning/purchasing personnel to exceed corporate revenue goals YoY.

o Initiated company digital and ecommerce marketing strategy which resulted in direct to consumer sales from $200 thousand to over $1 million in a 12-month period (2009-2010). o Led brand redesign in 2011 which resulted in sales boost of over $2 million.

o Relied on data analysis, consumer research, and market trends to measure and refine KPI’s. o Signed the first-round draft pick (12th overall) in the 2009 NFL Draft, Knowshon Moreno (Denver Broncos), to product endorsement agreement which led to the growth of football protective apparel category. REY

FRUIT OF THE LOOM

Category Manager, Brand & Product Marketing, Russell Athletic 2005 - 2008

Russell Athletic is a division of Fruit of the Loom and manufactures athletic apparel and team uniforms with revenues of $200 million. Recruited to develop category management business model for the company.

o Directed overall business and marketing initiatives for team sports product categories, and managed cross functional teams within sales, marketing, merchandising, manufacturing, finance and planning for seasonal product line development and successful execution of seasonal product and marketing strategies.

o Developed strategic business plans and seasonal marketing plans to drive sales and profitability, resulting in the reduction of outdated inventories while increasing efficiencies and gross margin dollars. o Managed seasonal category, product segmentation and pricing strategies consistent with the marketplace to quantify areas of opportunity and drive profitable growth.

o Successfully initiated, developed, and implemented website and digital marketing strategy to launch company’s first direct to consumer ecommerce (B2C) website, and team dealer trade (B2B) communication strategy.

o Oversaw trade and consumer advertising (online, digital, print, event and in-stadium) to develop consumer brand awareness in multi-tier and multi-sports categories.

o Developed relationships with sports teams, leagues, and organizations through licensing and corporate partnership agreements.

CHAMPRO SPORTS EQUIPMENT

General Manager 2003 - 2005

Champro is a team sports equipment and uniform manufacturer with revenues of over $75 million.

o Created, developed and managed all aspects of Firenza soccer brand and Champro Apex Football Helmets.

o Management and oversight of in-house private label brand United Athletic in limited sales channels. o Oversaw all aspects of design, product development, product sourcing, factory communication, product launch, market analysis, sales penetration, and on-going development and product line expansions for Champro brand product.

o Managed top line revenue, P&L responsibilities, product line management, and market penetration to maximize revenue growth and profitability goals for the company.

MITRE USA

General Manager 2001 - 2003

Mitre USA was the exclusive licensee for Mitre Sports International, division of Pentland Corporation.

o Managed all aspects of sales, marketing, and distribution of soccer and rugby products in the US.

o Assembled team of 26 independent sales representatives to drive soccer specialty retailer and team dealer business with revenue growth of 78% in 2002 and 35% in 2003.

SPORTS & ACTIVITIES

Tennis, Cycling, Mountain Biking, Golf, Skiing, Snowboarding, Fitness, Outdoors, Trail Running, and Fly Fishing.

VOLUNTEER

United States Tennis Association (USTA) Advisory Council Member, Georgia Region Board elected term for 2019 - 2020.

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