Accomplished leader with proven expertise in implementing marketing and channel development strategies for accelerated business growth. Adept at planning, research, and identifying new business opportunities. Creative leader with extensive marketing, sales, training, and organizational development experience. Analytical and creative problem solver with successful cross-functional team leadership experience and strong communication.

• Process Management • Strategic Brand Development • Digital Marketing

• Program Management • Product Development • Integrated Marketing Programs

PROFESSIONAL EXPERIENCE

LEGRAND, West Hartford, CT 2007 - 2020

Director of Marketing, 2012 – Present

Created complete B2B and B2C integrated marketing strategy and portfolio for global luxury brand. Managed creative direction, demand generation initiatives, digital marketing, PR, website and web shop. Launched online channel development tools and mobile sales sync app. Created integrated and elevated multi-brand presence at international events. Also maintained product manager responsibilities.

•Created and launched web-site successfully which resulted in growth to over 200K annual sessions.

•Web shop growth to $10M in annual sales.

•Sales sync app growth to over 600 channel users.

•Interactive marketing strategy with 100% growth in new dealer acquisition.

•Launch of combination software and hardware product generated 25% growth.

•Elevated 9-brand presence at international trade show while reducing budget by 33%.

VANTAGE CONTROLS (part of LEGRAND), Pleasant Grove, UT

Product Manager, 2007 – 2012

Strategic Product vision and roadmap for hardware and software product development.

New product and cross-brand product launches resulting in 20% sales growth.

UNIVERSITY OF PHOENIX, Salt Lake City, UT 2002 - 2020

Professor, School of Business

Developed curriculum and facilitated courses in economics, integrated marketing, business, and leadership. Over 75 courses taught with excellent student ratings (9.4/10).

ADDITIONAL RELEVANT EXPERIENCE

LIME ENERGY, Chicago, IL

Account Executive

PERFECT PRACTICE.MD

Vice President of Sales Operations

Hillenbrand Industries

Vice President of Marketing Strategy

EDUCATION

Master of Business Administration, Brigham Young University, Provo, UT

Bachelor of Arts, Economics, International Relations and Chinese, Brigham Young University,

LANGUAGES

Conversational Mandarin and Spanish, both read and write.

REID CRAM

DIRECTOR OF MARKETING

Director of Marketing

801-***-**** Draper, Utah adb5p7@r.postjobfree.com linkedIn.com/in/reid-cram

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