Corporate communication and marketing communication

Hatem Korabi

adb5gn@r.postjobfree.com +965-****-**** https://www.linkedin.com/in/hatem-korabi/

PROFILE TITLE

Senior communicator in Arabic and English with diverse experience in all types of corporate communications

SUMMARY OF QUALIFICATIONS

● I have over 15 years of combined experience in internal and external corporate communications, marketing communications, international press affairs, PR and media relations, which I gained while working at leading multinational firms in the Middle East, as well as the diplomatic missions of the United States of America in KSA and Kuwait.

● I am a dual citizen of Canada and Syria with multifaceted business experience including 10 years practice in retail sales management and marketing in the Canadian and North American markets.

● Strong track record of accomplishments in creating and delivering business-focused communication strategies, effective project management, and stakeholder communications in every role I took throughout my career CAREER HISTORY

Alshaya Group Kuwait City, Kuwait Feb 2017 - Present Senior Internal Corporate Communications Manager

Main responsibilities:

● Drive greater employee engagement and foster a positive work environment by implementing and delivering tailored internal communication strategies, corporate campaigns to support both Alshaya’s franchised brands and the company’s overall corporate objectives.

● Manage a wide range of corporate communication channels to present an integrated content strategy across all platforms including but not limited to: corporate announcements, periodical updates, circulars and newsletters to keep employees and corporate stakeholders constantly up to date about business news, operational IT and HR policies updates and any new business developments.

● Enhance employee adoption and understanding of key change management programmes, including company-wide IT, and HR transformation projects by creating and implementing multi-channel internal communication campaigns across all operating markets in multiple languages.

● Manage the rebranding project of Alshaya Group to amalgamate all Alshaya companies into one brand identity across all its operating markets; ensuring adaptation and implementation of the new corporate identity through all communication channels and platforms.

● Lead the Internal Corporate Communications team to deliver the company’s objectives whilst building a positive culture that supports their professional growth and career development.

Hatem Korabi CV 2020 FEB Page 2 of 3

M. H. Alshaya Co. Kuwait City, Kuwait JUNE 2015 - JAN 2017 Senior Manager - Social Media Monitoring

Main achievements:

● Supported ongoing investment programmes in digital marketing and customer relationship management (CRM) initiatives across M.H. Alshaya Co. and its franchised brands through effective and timely measurement and analysis

● Initiated and delivered the foundations for a company-wide social media monitoring, listening and analytics platform in collaboration with ‘SocialBakers’ and ‘Brand Watch’ to manage the enterprise social media tool sets across the franchised brands and the corporate Alshaya brand.

● Independently developed policies, online and social media crisis management and governance procedures to protect and enhance the company’s online presence and reputation over all social media platforms.

NBK CAPITAL Kuwait City, Kuwait DEC 2013 - MAY 2015 Vice President – Corporate Communications

Main achievements:

● Directed several digital marketing campaigns and digital communications across diverse platforms of communication channels to maintain, enhance the performance of the brokerage business activities and clients’ loyalty for NBK Watani.

● Executed ATL, BTL and multinational digital marketing communication campaigns for NBK Watani Brokerage, a division of NBK Capital. The success of those campaigns in delivering their targeted messages was key in increasing investment brokerage activities at ‘NBK Capital’

● Drove consistent corporate messaging across all communication channels and directed all internal corporate communications initiatives and functions, including HR-to-employee communications, newsletter production and publishing, HR policies and CEO announcements.

● Initiated new and enhanced external communication initiatives and activities, including building a new corporate website and establishing a presence on social media platforms to ensure consistency of the corporate message across channels, adequate reflection of company’s news and protection of brand reputation. M. H. Alshaya Co. Kuwait City, Kuwait JAN 2011 – NOV 2013 External Corporate Communications Manager

Main achievements:

● Founding member of the external communications department, executing key media and PR campaigns to support the expansion of Alshaya’s portfolio with international brands. Campaigns included the opening of Phase III of The Avenues that brought more than 22 new international retail brands to Kuwait.

● Developed and managed all press and PR action plans for the launch of several new international brands in Kuwait, Dubai and KSA such as: The Cheesecake Factory, Starbucks Reserve, Shake Shack, Texas RoadHouse, MUJI, KidZania and many others. Hatem Korabi CV 2020 FEB Page 3 of 3

Embassy of the USA KSA and Kuwait MAR 2002 – DEC 2010 Press & Media Specialist

Main achievements:

● Led key initiatives to support the U.S. government objective of strengthening public diplomacy ties and establishing collaborative exchange programs between Kuwait and the U.S. Among these campaigns was a $50,000 joint US Departments of Defense and Department of State program (2006-2009) that supported several media navy tours for Kuwaiti journalists at U.S. Naval bases and Fifth Fleet aircraft carriers and battleships in the Arabian Gulf region.

● Promoted US cultural exchange program through designing and managing a series of training programs for Kuwaiti and Saudi journalists in the GCC region and in the US in cooperation with the US Department of State.

● Supported the objectives of US Embassy through active participation in the organization and delivery of several community and social events, cultural functions. I also assisted in the preparations for VIP US government officials visits to the region including Presidential, Vice Presidential and Department Secretaries.

● Provided sound media and cultural analysis on GCC issues in my capacity as Media Advisor for the Public Affairs Officer, US Ambassador, and other senior embassy officers.

PEOPLES’ JEWELLERS Southern Ontario, Canada 1994 – 2002 Regional Sales Manager

Main achievements:

● Received the ‘Manager of the Year 1997’ award for the highest percentage of increased sales from $850,000 to $1,2 million in fiscal 1997 at the Niagara Falls branch in Southern Ontario.

● Organized and implemented credit sales training courses for all sales associates in the region with a focus on the E.D.G.E model of customer service and sales techniques to improve the organization’s sales revenue and upgrade the level of customer service execution.

● Brought in an additional 30% increase in annual revenue year on year at various branch locations by introducing incremental activities such as creative custom styling shows and several other special events e.g. appraisal clinics and other creative jewelry exhibitions. EDUCATION

● B.A. Social Sciences Major Economics; Minor: Political Science 2001 McMaster University – Hamilton, Ontario - Canada

● Associate Degree Junior accountant 1989

Syrian Commercial College – Damascus, SYR

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