MARKETING EXECUTIVE - BUSINESS LEADER - GROWTH IGNITER

Award Winning B2B & B2C multi-channel marketing athlete. Confident, energetic and passionate strategic thinker with notable accomplishments in data-driven multi-channel marketing, brand building, awareness generation, demand generation, and funnel conversion optimization. Experienced revenue-focused and customer-centric corporate officer and senior management team member at fast growing companies. I build customer acquisition machines. I build categories.

SKILLS

Market Research, Demand Generation, Customer Acquisition, Media Selection & Management, Marketing Analytics, Marketing Strategy Development and Execution, Sales Enablement, Product Marketing, Team Building, Hiring, Team Development, Forecasting, PR and Social Media Management, Event Marketing, Customer Intelligence, Content Marketing, Account-Based Marketing, Vendor Management, Marketing Technology, ROI Optimization, Email Marketing, CRM, Market Research, Positioning, Advertising, Campaign Optimization.

EXPERIENCE

Insulet Corporation, Acton, MA

Senior Director of Patient Marketing, 02/2017 - 03/2019

Develops, manufactures, and sells insulin delivery systems for people with insulin-dependent diabetes.

·Grew the number of new patients acquired to 125% of plan. Exceeded all acquisition and retention marketing goals.

·Achieved marketing ROI of 625%. Increased consumer patient brand awareness by 27%.

·Built first direct-to-patient brand and marketing strategies. Collaborated closely with legal, compliance and regulatory teams.

·Spearheaded patient engagement activities including disease awareness, social media support, content marketing and influencer marketing. Provided consumer product marketing leadership and planned product launch and product portfolio.

·Recognized go-to marketing leader for new employee on-boarding and training. Frequent player-coach for marketing team members.

Omega Monkey, LLC, Westford, MA

Partner, 01/2014 – 01/2017, 04/2019 - present

Management, product launch, and marketing consultant to SaaS technology startups and private equity firms.

·Fractional Chief Marketing Officer for early stage SaaS technology companies.

·Create and execute multi-channel marketing strategies to serve client revenue, retention and ROI growth goals.

·Management team mentor for hiring and managing full-time CMOs to accomplish operational excellence.

·Select and deploy digital, CRM and performance marketing platforms.

·Scope and manage the product development of mobile apps, SaaS fundraising platform, and mobile advertising platform.

Mill33, Inc., Manchester, NH

CEO, 06/2012 - 12/2013

SaaS email service provider platform that helped marketers & publishers create, send and measure high volume email marketing campaigns. Hired as turnaround CEO. Rebranded company and implemented a pivot to attract larger ASP, middle-market customers.

·Reduced net burn rate by 75% allowing for a longer runway with minimal impact on the growth of the business.

·Migrated to a new code-base and cloud-hosting environment without impacting customer uptime, customer satisfaction or attrition.

·Retained two senior outside board members and senior engineering personnel. Managed 25 cross functional team members.

Curata, Inc., Boston, MA

Chief Marketing Officer, 09/2010 - 06/2012

Leading SaaS digital marketing platform helping B2B marketers with content marketing & content curation solutions.

·Hired marketing team. Created marketing strategy which helped the company to cost-effectively build awareness and demand. Successfully positioned the company as a thought leader in the emerging “content curation” category.

·Influenced several thousand B2B marketers to request a free trial of our software in less than a year.

·Created two eBooks and other content which generated $2.25 million in recurring revenue and a 175% aggregate marketing ROI.

·Secured a rare event panel at South by Southwest (SXSW), generating national media recognition, business partnerships and awareness for our emerging category and brand.

RatePoint, Inc., Needham, MA

Chief Marketing Officer, 07/2008 - 09/2010

RatePoint was the leading provider of customer feedback; email marketing and social media services for small businesses (SMB).

·Played an instrumental role in helping the company secure Series B funding (in an up-round) in December 2008.

·Built the customer acquisition engine and ABM strategy that ignited paying customer growth from 0 to 3,000 in 14 months. The aggregate marketing ROI during my tenure exceeded 500%.

·Architected social media strategy for the company building thought leadership in the SMB space. Generated media coverage in Forbes, New York Times, Wall Street Journal and several small business media outlets.

RedRoller, Inc., Stamford, CT

Chief Marketing Officer, 02/2007 - 06/2008

RedRoller simplified shipping packages for SMBs by providing real-time price & service through a cloud-marketing platform.

·Developed subscription revenue business model & strategy. Created the customer acquisition strategy and marketing team to support corporate goals. Pitched the Company and business model in numerous investor roadshows prior to our Nov ‘07 IPO.

Constant Contact, Inc., Waltham, MA

Chief Marketing Officer, 01/2005 - 01/2007

Constant Contact helps small SMBs and organizations grow customer relationships through a SaaS marketing platform.

·Created the team, technology, and marketing strategy that grew the company from 20,000 to 100,000 paying customers in two years. Increased monthly new customer acquisition rate by over 250%. The aggregate marketing ROI exceeded 300%.

·Architected and launched a multi-million-dollar, eight city multimedia advertising campaign that created category & brand awareness and helped the small business market overcome the “threshold of indifference” for email marketing.

·Launched several thought leadership programs that resulted in significant national media recognition and exposure in hundreds of online and offline publications including The Wall Street Journal, The New York Times, Entrepreneur, Forbes and NPR.

BOARD & ADVISORY SEATS

- Advisory Board Member, Shrooble, Inc., 2015 - present - Board member, Mill33, Inc., 2012 - 2013

- Advisory Board Member, BEEP, 2016 - 2017 - Advisory Board Member, Venuegen, 2009 - 2013

- Board Member of the Lowell Open Food Pantry, 2002 - 2006 - Advisory Board Member, Slapfive, Inc., 2016 - present

EDUCATION & PROFESSIONAL AFFILIATIONS

- Master of Business Administration, Marketing and Advertising, Northeastern University, Boston, MA

- Bachelor of Arts, Business Management, Assumption College, Worcester, MA

- Semester Abroad, University of London & London School of Economics

Member - Collaborative Gain - Customer Experience Councils, 2005 to 2010. Fellow council members include top C-level digital executives who value the importance of delivering extraordinary customer experience to grow lifetime customer revenue.

Volunteer Marketing Director for 2013, 2014, 2015 and 2016 Baystate Marathons.

Volunteer Mentor - IDEA: Northeastern University's Venture Accelerator, 2014 to present.

Volunteer Marketing Speaker at several Boston area colleges and universities including Bentley, Boston University, Northeastern University, Babson College and Assumption College.

INTERESTS

20x Marathon Runner including 7 Boston Marathons and 2 Ultra-Marathons, Music Enthusiast and Vinyl Collector, Baker & Cook, Technophile, Early Adopter

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