Tiffany Grohs

***** ******* ****,*********, ** **578. 813-***-**** adb4j8@r.postjobfree.com

QUALIFICATIONS:

More than twelve years of digital advertising operations experience

Strong leadership skills; able to prioritize, delegate tasks, and make sound decisions quickly

Ready, willing, and able to deliver excellence both independently and collaboratively

Skilled at learning new concepts quickly while working well under pressure

Extensive experience with 24/ 7 Realmedia Open AdStream, DFP, DCM, AdX, AdBook, MediaMath, Sizmek, Yahoo APT, Live Intent, Walmart WMX Platform, Rubicon, AppNexus, Celtra, Salesforce, Adzerk, and BPM

EXPERIENCE:

Triad Retail Media St. Petersburg, FL

11/13-07/18 and 11/18-present

Campaign Manager & Programmatic Media Buyer

Manages high profile digital display, mobile, and audience extension campaigns on Walmart.com

Traffics and executes audience extension and other programmatic campaigns in demand side platforms spanning multiple media channels.

Develops training for new team members and for other Triad teams.

Provides weekly pacing and performance reports using first party and third party reports

Scheduling, Optimizing, and Pacing Walmart Performance Ads in the WMX system

QA online banners & 3rd party ad tags prior to setting campaign live

Responsible for the daily management of more than forty-five campaigns

Communicates with Account Management team on launch, completion, & under-delivery confirmations

Partners with the Walmart Labs to map and record new audience extension segments

Organized and piloted Walmart’s international digital advertising campaigns

Schedules and monitors performance of Emails scheduled in Adzerk or Live Intent.

Optimizing & Adjusting Programmatic Campaigns in DFP, AppNexus, MediaMath & the Rubicon platform

Padsquad Remote, FL

07/18-10/18

Manager, Ad Operations

Traffics and executes direct and programmatic mobile campaigns in AppNexus and Celtra

Monitors weekly pacing and performance using first party and third party reports

QA online banners & 3rd party ad tags prior to setting campaign live using Fiddler

Providing weekly optimization for Programmatic campaigns based on client KPIs

Communicates with Account Management team on launch, completion, & under-delivery confirmations

Creates segments in SF DPM Krux platform

Media General/Tampa Media Group Tampa, FL

07/05-11/13

TBO.com Partner Support Coordinator & Digital Ad Campaign Trafficker

Managed the scheduling, monitoring, and reporting for online banner campaigns

Daily campaign optimization to ensure full campaign delivery

Billing, SOX audits, and payroll for TBO.com

Assisted clients over phone and email with a variety of online issues

Responsible for yield management through monitoring digital ad inventory

EDUCATION:

June 2005 Bachelor Degree in Fine Arts (Specialization in Photography) USF Tampa, FL

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