KIM

ROSENBLUM

kimrosenblumworldwide@gmail.(***)

794- com

0989

linkedin.

New com/

York, in/

NY kim- rosenblum- ba14b438 Chief

Marketing

&

Creative

Officer

Brand

&

Business

Building Award- business winning, goals into left compelling brain/right creative brain brand that delivers strategist, impactful creative consumer director, experiences and marketer and who stellar translates results. Highly projects

adept

for

large

at

analyzing

organizations.

data

and

Significant

insights,

achievements

forecasting

trends,

growing

utilizing

and

leading

new

platforms,

brands,

and

developing

managing

teams,

complex

and building q

Innovative brand

a

deep position,

Marketing/

internal the

and value Brand

external proposition,

Building:

network. its

Talented connection

at

building, to the

transforming target audience,

and the

refreshing editorial

brands voice,

by and

defining visual identity.

Proven

track

record

building

beloved,

durable

brands,

growing

awareness

and

heart- share. q Strategic qualitative

research Marketing

to

identify Initiatives/

opportunities Market Research/

to

grow

reach Customer

and

gain Insight:

share

from Skilled

competitive at using

set. quantitative

Turned

around and Nickelodeon’s plan that included

decline linear

in

dominance TV, digital,

by social,

creating and

an strategic

always- partners; on

media

strategy, supervising

Nick omnichannel

Every

Day,

a campaigns

multi- platform with complementary brand identity; from creative. writing Using its extensive first creative focus brief group to executing and survey the information, logo and all developed creative materials GALvanize for USA’s the emerging

brand.

q Digital advertising. publishing,

&

Social

and

Managed

tagging

Media:

social

strategies

Deep

and

knowledge

YouTube

to

maximize

platforms

of

all

algorithms

platforms

at

Nickelodeon

and

including

build

accounts.

and

YouTube,

TV

Land

Grew

Instagram,

by

Nick

directing

YouTube

Facebook

content

subscriptions

and

creation,

digital from account.

2M

to Created

6M+

and compelling

Instagram “content

followers as

from marketing”

1M

to

4M+ strategy

in

fewer and

than developed

three

years, partnerships

launched

Nick’s with

TikTok diverse q influencers, Creative celebrities Nickelodeon,

SME: and

channels

producing

Directed influencers;

and

numerous

countless

brands. from

pieces teen

award- pop

of winning

creative star JoJo

360

for Siwa

campaigns,

5

to to

50- Betty year

brand

White.

old

audiences.

identity Led creative

work,

Worked

style teams

with

guides, at

diverse TV

corporate Land

talent, and presentations, and sales tapes. Developed break- through creative campaign for SpongeBob SquarePants The Broadway increasing

ticket Musical,

sales, creating

and

generating a fresh

superlative identity for

reviews, the 20-

12 year

Tony icon,

nominations, changing

and perception,

a

national generating

tour. buzz, q Change hiring

key

Transformation

talent

and

executing

Leadership:

organizational

Excels

in

changes,

fast- paced

positioning

environments

brands

leading

for

future

others

success.

through

Transformed

change

while

the Viacom Marketed rated brand. half-

Oversaw

owned multiple hour

network,

award- in the shows network’s winning,

TV including

Land

cross-

to history,

attract Hot platform in and

Cleveland,

bigger Younger,

rebrand

advertisers which

for a huge

Nickelodeon, premiered

and hit

appeal now

which in as

to its the

changing 7th

was #1 season

adopted show

audience

which on

globally. cable revitalized

demographic. and highest the PROFESSIONAL

EXPERIENCE

KIM

ROSENBLUM

WORLDWIDE,

New

York,

NY

2020

–

Present Independent

Consulting

Firm

Principal Work agency/

with vendor

diverse

pitches.

organizations;

From

moonshot

providing

meetings

guidance

to

brand

on

marketing

overhauls,

strategy,

act

as

an

positioning,

advisor,

supplement

creative

identity,

a

team

and

or project § On- marketing

to going

provide consultancy materials,

a

fresh

perspective. presentations, for GALvanize

USA, directing

a

501(creative, c)(3)

non- reviewing profit political paid media

advocacy plans

organization; and advising

writing on all brand

materials.

KIM

ROSENBLUM Page

2

VIACOM

(Nasdaq:

VIA),

New

York,

NY 1994

–

2019 American

multinational

mass

media

conglomerate

and

$12.94B

USD

revenue. NICKELODEON, Viacom’s

largest

New

and

York,

most

NY

profitable

division. EVP, Promoted

Head

to

of

newly

Marketing,

created

and

position

Chief

Creative

to

lead

a

Officer

diverse

(

mixture 2017

–

2019)

of

departments

and

talent

including

planners, content and § § § § § § § § §

Nicktoons; Unified promotion, Spearheaded Direction Led Launched Marketed launched Worked organizations Oversaw worldwide Developed growing. Directed

creators,

multiple decentralized

content with

a

& #

the

the

national

on happybirthdayspongebob

brand

brand

Design. and

agency

editorial

Tony

Nick

to

YouTube, 360 the

help EP’d

strategy

lead

creative,

Rewind public

Award- global

tour.

reviews

make YouTube

for

experts, marketing

Instagram,

the affairs

and rebranding

brand

design,

a winning

and

difference

Viacom

development

and animated

retained

to team

social

Facebook,

social

SpongeBob team

harness

Digital omnichannel which

in to

media,

Nickelodeon’s

strategists.

their series, into develop

the

for

Studio.

Snap, was

Square

communities. one

and

nostalgia

Nickelodeon’s The awarded Nick campaign

and

YouTube cohesive

Oversaw JoJo

Pants

TikTok.

first Helps,

of and

Nick

The

multicultural the

teams. for department

all

entire Bow a

Broadway

millennials. PROMAX campaign

branding the Bow

social icon’s Show

agency.

Musical

of Gold

media to that 20th

Nick, Show include connects anniversary, Award

footprint

that

Teen with

ran marketing, for

Nick, 25M kids

for

of Network resulting

Nick@

300M

a views with

year on-

fans local

and Nite and Art air in Nick’s § https:

highest www.rated adsoftheworld.

premiere

in

almost com/media/

three

years. outdoor/nickelodeon_happybirthdayspongebob

§ § Designed headquarters Received campaign.

multiple workspace,

of

six

industry

connected partnering

awards

floors.

including with architects

Variety’s and

Brand facilities

Innovator to

Award create

and Nickelodeon’s

2019

Emmy

for domestic

brand EVP, Added

Marketing Nick to responsibilities

&

Creative,

Nickelodeon increasing

& staff

TV

Land oversight

(2015 to

– 300+

2017) with teams in two offices and budget of

$boomer 100M. Successfully programming for new Managed focused viewers.

channel pivoted

and TV

amassed Land’s Dramatically

to the

one brand Communications

a

for

cult

Gen from

following shifted

Xers, a start-

using industry

for department. up,

research

the acquisition-

definitional brand

insights Led perceptions based the

hit

and

Younger, repositioning

working network through

which

with to of a

put

all destination carefully TV

departments.

TV Land

Land crafted from

on for

the original a

map sales baby

§ narratives Championed consumer

and consumer new

targeted digital, behavior,

media emerging

messaging. including platform, a Viacom- and first social Pinterest media strategies partnership to and stay a ahead hugely of successful changing

§ § § Facebook Launched The Nick’s Produced sponsorships, Partnered campaigns,

Loud

ratings

House

campaign

The

with upfront

and

considerably.

and

Jim

TV

client on

Gaffigan

secured

Land

Nick,

for presentations

events

Younger.

sales the

Nick’s

Show

that

leadership biggest

on

position

advanced for

TV hit

Land, both

to for

as

sales

develop

the

an the TV

immediate

#

revenue network Land 1

brand

high and

profile

to

for in

hit

over Nick,

kids. over

that

sales

$300M. a

was which decade

and

picked

boardroom drove

which

up

for ad resulted

a

presentations, sales

second and in

season revitalizing premium

trade

and E

VP, Promoted

Marketing

to

lead

&

all

Creative,

creative,

TV

brand,

Land

consumer,

(2009

–

2015)

and

B2B

marketing

for

the

new

portfolio

of

scripted

comedy programs § Pivotal in

household

for

in

TV

evolving

Land;

distribution.

TV

grew

Land

the

Built

from

team

Nick@

a

to

start-

~

75. Nite up

into

to

an

a

Top

original

5

cable

comedy

network

destination

with

adults

for

new

and

women.

audiences

with

90M KIM

ROSENBLUM Page

3

§ § § Brought local Added team. Spearheaded

market

responsibility

on

and

expert,

marketing

partnered

multicultural/

for

digital for

with TV

including

multiple Land's Latinx first

marketing

expert,

website original

African

oversight,

agencies, scripted

American

launched

including comedies

expert,

the

national including

network

and

social

media

APP, the

media breakout

planners/

and

agencies.

built

the hit buyers,

social Hot

in

a

§ Cleveland, Launched brand

partners

winning and

such built

a

as

prestigious a

Shutterfly, thriving

EFFIE strategic

1800flowers.

award partnership

for com,

media

and program

idea.

Rite

Aid. that leveraged intellectual property with Senior Oversaw

Vice

creative

President

for

all

&

platforms

Creative

for

Director,

two

complementary

Nick@Nite

and

yet

TV

unique

Land

adult

(2000

brands

–

2008)

sold

together.

Managed

and grew § § Oversaw Repositioned wrote

team

the

to

rebrand

50+

tagline . TV

TV

of Land,

Nick@

Satisfaction carving Nite,

including out

Guaranteed an alternative

a

new

and

logo

executed position

and

identity.

against that always

it

for

years. delivered

Developed something

brand you

identity liked;

§ § § including Started hosted Developed commanded with Worked family

advertisers

togetherness,

programming

with the

a

a

very brand

premium

weekly

communications

well

including integration

which

franchise,

known

blocks

pricing.

P&

ran

that

sonic G,

department

Nick@

Also

for creative

Toyota,

seamlessly

identity

several

did Nite

L’Oréal,

this group,

years

Road

and

to

included

for

develop

mnemonic. partnering

Ikea,

Crew,

and

TV

Land

won

TJ

advertisers

which

the

Maxx,

multiple

with

pro- with

ran

Applebee’s

the social sales

and

for

awards.

weekly

several

campaign

their to

and create

series,

messages.

years

more.

Family original

Best

and

Night

Table

drove commercials

In

to

ad

partnering

encourage

sales

and and Vice Led affiliate/

President/all distribution off- air Creative creative

team

Director,

to and

position advertising

Acme

the

rapidly

Off- for Air

growing

Group Nickelodeon.

(

kids 1994

brand,

–

1999) Worked

developing closely

its

B2B with

position ad sales

and and

all

sales the materials. strategy,

scripting,

Produced

tapes,

multimedia

talent

appearances

presentations,

and

including

the

physical

annual

production.

presentation

Built

to

and

advertisers,

managed

supervising

creative

team

story,

of 15 § 20 Asked broadcast Developed distribution.

designers,

to

join

premiere marketing

producers

the

TV

tape

Land materials

and

and

launch

copywriters.

the

new

team that

networks’ positioned

and

built

entire

the the

network

identity. network

from as

the a must

ground carry

up; resulting

produced in

the nearly

TV

Land full YOUNG

&

RUBICAM

ADVERTISING,

New

York,

NY 1991

–

1994 Produced Advertising Collaborated commercials

Producer,

with

creative

Sudler for

and diverse

sales

&

Hennessey

teams consumer

as

Division

well

as healthcare

clients

to products

develop

strategic including

creative Benadryl

and

research and Replens.

work. Oversaw

six- figure

shoots

and

production

companies,

EDUCATION

delivering

final

product

for

broadcast

media

buy. UNIVERSITY B.A.,

Communication

OF

IOWA

Studies

&

Spanish

cum BOARD

laude

MEMBERSHIP PROMAX Board

of

Directors

2015

–

and

2018

Member

of

Diversity VOLUNTEER

Council

and

Education

SERVICE

Committee;

Executive

Mentor DELIVERING Marketing

Communications

GOOD,

INC.

2019

Advisor

–

Present GOD’S Kitchen

LOVE

Worker

WE

DELIVER

2019

–

Present

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