Marketing Director

CYNDY GEIER

714-***-**** adb4ct@r.postjobfree.com

Huntington Beach, CA, 92646 https://www.linkedin.com/in/cyndyg

Marketing Management

Creative Marketing Leader Specializing in Understanding Buyer Needs

Results-driven marketing and branding leader who consistently contributes to revenue success for B2B, B2C, enterprise, and corporate organizations in a variety of industries. Skills include; digital strategy, social media marketing, direct marketing, integrated marketing plans, advertising campaigns, content development, brand identity, team leadership, lead-generation, and customer loyalty strategies.

Digital, Social Media, Email Marketing Marketing Strategies & Media Planning

Brand Identity & Corporate Collateral Team Leadership & Management

Inbound & Outbound Marketing Lead-Gen Programs & Project Management

Budgets & Revenue Forecasting Market Research & ROI Analytics

Product Launches & Direct Marketing Customer, Sales & Partner Relationships

Key Strengths

Leadership of marketing & creative teams with downstream marketing support for direct & channel sales teams (Inside, Outside, Distributor, Reseller & Partner) - reporting to CEOs with full budget & P&L responsibility

Increase revenue through digital & online marketing tactics that align with strategic business goals, including: SEO, SEA (& PPC), SEM, social media, email campaigns, retargeting ads, websites, content management

Extensive integrated campaign development, CX, & UX experience in key industries International & nationwide; quick to adapt to new markets, with strong transferable skills that identifies unique value-add differentiation

Equally strong with market data, business & ROI analytics, & developing processes for improvement, as with innovative product/service marketing strategies, creative development, & actionable advertising campaigns

“Combining big picture thinking and strategic planning with hands-on execution skills to deliver results.”

Professional Experience

FRANSMART, Irvine, CA ~ Sep 2018 - present

Leading restaurant franchise development firm in the country, more than 5,000 fast casual/QSR restaurants worldwide, facilitated franchise investments that have cumulatively generated 1-billion in revenues to date

Director of Marketing

In charge of go-to-market strategies and execution of B2B marketing and sales activities to attract new franchisees and support complex sales cycles for 19+ emerging restaurant concepts, including but not limited to: managing 6-digit budgets, developing digital marketing plans, developing paid and organic social strategies, constructing and managing sales lead referral programs.

Study industry & marketing needs of clients to develop marketing & digital plans, business strategies, lead-gen campaigns, sales tools, performance analysis & progress reports to solve complex client issues

Lead website audit implementing methods such as usability testing, web analytics, user journey mapping, & rebuilt client landing page with maximum SEO features for lead-gen efficiency - gained 28% organic increase of visitors within 3-weeks

Developed, negotiated & executed comprehensive digital marketing plans across paid, owned & earned media, utilizing PR, digital resource, retargeting, & social media

Conceptualized & designed the company’s in-bound & out-bound marketing copywriting & tactics, e-blast program, including email drip campaigns & custom auto-responses, PR program, & PowerPoint sell deck of all brands

CYNDY GEIER

714-***-**** adb4ct@r.postjobfree.com

page 2 of 3

INNOVA ELECTRONICS CORPORATION, Irvine, CA ~ Jan 2018 - present

Leading OEM manufacturer of diagnostic tools and telematics technology for the automotive aftermarket

Director of Marketing, Consultant

Managing OEM tools, technology, and reseller partners go-to-market (GTM) national and global marketing plans, digital strategies, company and product branding, project matrix set-up & action charts, be the expert on the customer (CX) and user (UX) experiences, understand business trends and dominate new markets.

Develop/manage the sales forecast, P&L forecasting, ROI metrics, inbound & outbound marketing, value proposition messaging, packaging design, & collateral for the corporation, sales team, & 50+ retail products

Subject matter expert & in charge of business growth of underperforming brands; develop new product categories, competitor analysis, build channels, marketing/business plans, KPI reports, & go-to-market launch strategies

Building all digital strategies; website content, SEO, social media platforms, YouTube video channel, email drip campaigns, online marketing, retargeting ads, mobile Apps, Google analytics, & PPC campaigns

Strong focus on developing & nurturing the customer journey; lead-gen strategies, end-user shopper experience, Voice-of-Customer feedback, buyer persona outlines, focus groups, case studies, product test sites, customer loyalty & customer retention campaigns, & customer acquisition lead-gen tactics

MIRION TECHNOLOGIES INC., Irvine, CA ~ 10/2016 – 11/2017

Radiation detection medical products and services for healthcare, dental, veterinarian, nuclear, and enterprise markets

Director of Marketing

Led marketing and digital strategies, advertising, communications that increased U.S. and International sales MoM with market segmentation, marketing automation, competitive analysis, company/product branding, and leadership of resellers. (Corp. restructured, transferred marketing of division/companies to 3rd-party agency.)

Developed demand generation market strategies & key directives for 6 product brands across 14 sales channels, plus: business reports for CEO, integrated campaign & sales management, creative briefs & graphic design, online & websites initiatives, & introduced CRM, prospect database, & marketing automation tools that optimized data over 42%

Controlled $2.5+mm marketing budget, negotiate vendor contracts, performed monthly business intelligence, customer & ROI analysis, drove expansion of distribution opportunities, managed customer retention program for 51,000 customers worldwide, & delivered 100+ new marketing & advertising tactics within 2-months

Created brand identity, value propositions, packaging design, PR, go-to-market launch strategies, digital marketing, & social media channels, plus sales promos & materials, incentive programs, sell-in decks, prospect collateral, & sales/product training for 45 inside/outside sales reps & 260+ distributors worldwide

RADIOMETER AMERICA CORPORATION, Brea, CA ~ 1/2015 – 10/2016

Medical manufacturer/sales of critical care testing blood gas analyzers (A Danaher life science & diagnostics company)

Senior Marketing Communications Manager

Led the development and project management of the marketing, advertising, event planning, and new business strategies for the North America territory. (Role changed focus to only event planning; left to continue a broader marketing career.)

Strategized cross-functional inbound/outbound marketing action plans for 11 B2B product lines (averaging 35+ projects per mo.), including; creative design, branding, PR, Voice-of-Customer reports, budgets, project schedules, ROI metrics, sales analysis – increased ICU market share of premium priced product 5% within 3-months

Developed & managed digital strategy & marketing; website development, maintenance & content, SEO, keywords, customer portal, email drip campaigns, online advertising, Google analytics, & PPC campaigns - visitor traffic increased 13% in 1-month, with a growing trend after in-depth website optimization

Event content, planning & marketing for by-monthly webinars, 25+ national tradeshows, 112 regional events, 6 sales meetings, including; hotel, F&B, vendor relations, sales rep activities, workshops, & lead-gen programs/analytics - received 93% above-average attendee approval & came in $40K under budget for annual week-long conference

CYNDY GEIER

714-***-**** adb4ct@r.postjobfree.com

page 3 of 3

NUCOURSE DISTRIBUTION, Garden Grove, CA ~ 1/2012 – 11/2014

Mobile accessories wholesale distributor and reseller advisor, specializing in Apple related products

Head of Channel Marketing

Marketing lead for over 2,000 vendor partners and 30,000 nationwide resellers, developing and managing the brand identity, corporate communications, cross-sell promotions, project management, tradeshow collateral, and vendor/client relationships. (Company folded after their largest client brought services in-house.)

Created & managed annual marketing plans including; market analysis, monitoring market & product trends, & developing & executing channel specific campaigns for wireless, big box, college, retail specialty & Apple channels

Developed full corporate re-branding, including; logo, collateral, website, digital advertising, sales presentations, with updated market positioning strategy & brand identity re-launch

Conducted client needs analysis & provided one-on-one retail planogram consultations, product recommendations, & advertising collateral based on target buyer demographics, increasing client engagement by 43% within 6-months

Developed marketing plans & tools for nationwide sales teams, including; communications calendars, new product introduction process, customer sample kits, promotion plans, & incentive programs; increased sales team productivity by 28% within the first 3-months

AQUATECH CORPORATION, Costa Mesa, CA ~ 5/2007 – 1/2012

Nationwide buying group for construction companies and retail stores in the waterworks industry

Director of Marketing

Managed marketing/creative teams, cross-platform marketing plans, brand identity, including; identifying new markets, client acquisitions, PR, program launches, budgets, pricing, and developing long-term customer and vendor relationships.

Established a new revenue stream by planning, staffing, launching, & managing a professional advertising & marketing agency subsidiary, resulting in a 16+% increase in profits in less than a year

Delivered over 1-million direct marketing pieces to end-buyers within 12-months, resulting in a MoM sales increase of 20%-40% for retail stores & 6%+ monthly increase of RFP’s for builders nationwide

Created/launched 2 900+ page consumer information websites including 525 unique retailer/builder profiles; sustained 1st-page Google search ranking organically, & increased unique hits 215% & visitor opt-in e-newsletter sign-ups 155%

TANGO CHARLIE ADVERTISING, Huntington Beach, CA ~ 2/1996 – 5/2007

Advertising agency offering full-service marketing strategies, brand development, and creative design

Director of Marketing & Creative Services

Led marketing/design teams assisting companies across diverse industries with marketing strategies, collateral, and promotional solutions to capitalize on market trends, expand client base, and develop a stronger brand recognition resulting in elevated profitability.

Developed marketing strategies & advertising campaigns (delivering 30-40 projects per month), identifying new markets, increasing new customer acquisitions, managing product/services launches, & developing long-term vendor & customer relationships. Increased sales revenue 8%-14+% with each marketing campaign

Negotiated contracts/pricing with suppliers & managed print buying, production schedules, quality control, project budgets, estimates, invoices, & secured new account contracts as key proposal writer & lead presenter

Successfully restructured sales/marketing procedures for 20yr-old, 5-branch corporation leading to three-fold improvement in sales rep productivity & increasing sales revenue by 35% in less than a year

Education

ART CENTER COLLEGE OF DESIGN, Pasadena, CA

Marketing, Advertising, Photography, Design

Bachelors Degree

Contact this candidate