William D. Lovell

**** ***** ******* *****

Orlando, Florida 32820

561-***-****

adb4a8@r.postjobfree.com

Experience

Vice President/Chief Operating Officer

HOME SHOPPING NETWORK - OCTOBER 1987 - JULY 1995

Hired in July 1987 as Vice President of Call Center Operations reporting to the President, where I ran Telesales and Customer Service. In my role as VP, I was responsible for an annual budget of $6.2M and directed a staff of 19 directors and managers and over 2000 call center agents in 3 locations. Under my leadership, the call center achieved productivity gains of over 17%, reduced call abandonment rates by 11% and increased sales close rates by over 5%. In 1991 I was promoted to Sr. VP and Chief Operating Officer in charge of all on-air sales operations with an annual budget of $32M including television on-air sales, post production, broadcasts, studio operations, telephone center operations, and customer service. In my role as COO I introduced an analytics program known as Strategic Program Segmentation which determined best products categories to hourly sales segments resulting in annual sales growth from $600M to over $1.1 Billion. Executive VP/Division President

PAXSON COMMUNICATIONS CORPORATION (NOW ION TV) - AUGUST 1995 – SEPEMBER 1997 In August 1995 I was recruited by the former Founder and CEO of the Home Shopping Network to head up the development of a new business venture of this 24 television station group reaching over 80 million households. In my role as EVP and Division President, I oversaw the production of short and long form infomercials and Public Service Announcements (PSA’s) while simultaneously developing a new television home shopping venture. As a central part of this activity, I was responsible for the design and development of a new software system capable of serving a high volume, multi-channel sales business. President and CEO

HIGHTOUCH TECHNOLOGIES, INC. – SEPTEMBER 1997 - APRIL 2000 In September of 1997, after departing from Paxson Communications, my team and I started a new enterprise software company, called HighTouch Technologies. Utilizing the beta version of the technology that we developed and subsequently acquired from Paxson Communications, I raised $1.8M in venture capital and built a team of 27 sales executives, software engineers, marketing specialists and support personnel, to commercialize and take our new HighTouch software product to market. William D. Lovell

2034 Hawks Landing Drive

Orlando, Florida 32820

561-***-****

adb4a8@r.postjobfree.com

HIGHTOUCH TECHNOLOGIES, INC. –SEPTEMBER 1997 – APRIL 2000 (Continued) Following a successful marketing campaign employing trade shows, print media and telemarketing, HighTouch Technologies landed license deals with companies such as Rexall Sundown, Tupperware Brands, EDS, Centrobe, Shop at Home, and CBS Sportsline.com achieving over $12M in sales from license contracts and implementation fees.

In October of 1999, while attending the National Retail Federation trade show in New York, we were approached by Retek Information Systems about a potential acquisition. After several months of negotiations and due diligence, HighTouch Technologies entered into an Acquisition Agreement with Retek Information Systems in April 2000 for a substantial return to our investors and partners. Consultant

RETEK INFORMATION SYSTEMS – APRIL 2000 – MARCH 2004 As part of the acquisition agreement with Retek Information Systems, I assumed a consulting role as VP of product integration and was the sales executive responsible for the direct selling, home shopping, and catalog retailing verticals. In my role as HighTouch product expert, I assisted Retek’s technology team in integrating our systems into a seamless retail platform that was successfully sold into Kohl’s, Home Shopping Network, Land’s End, and J. Crew. I exited Retek in early 2004 after they were acquired by Oracle.

Independent Consultant

LIGHTSCAPE COMMUNICATIONS - AUGUST 2005 – SEPTEMBER 2010 In 2005 I started an independent consulting firm specializing in multi-channel sales for consumer goods companies looking to expand their footprint into new marketing channels. In this role I helped a consumer skin care company expand into the direct sales and e-commerce channels. Consultant - CEO

NICHE GROUP INC. - SEPTEMBER 2010 - CURRENT

In 2010 I accepted a consulting position with the Niche Group as CEO. In my role as CEO, I am responsible for the sales, strategic direction, product design and project implementation. Leading a team of fifteen developers and sales personnel we have successfully licensed and implemented our flagship software product, inPowerSuite at Tupperware Brands Argentina and have had multiple projects with Tupperware Brands throughout Latin America.

William D. Lovell

2034 Hawks Landing Drive

Orlando, Florida 32820

561-***-****

adb4a8@r.postjobfree.com

NICHE GROUP INC. – SEPTEMBER 2010 – CURRENT (Continued) In 2015 I orchestrated a multi-year Software Hosting Agreement with The Longaberger Company where we performed a major project to replace their in-house legacy systems with our inPowerCloud solution, to a private cloud with our mobile enabled technology. In addition to our ongoing implementation projects, I am currently overseeing a product redesign to introduce new social selling, gamification, and loyalty and rewards modules. We are currently engaged with several companies to deploy this latest version called SellFusion. EDUCATION and CERTIFICATIONS

BA in Business Administration from Christopher Newport College, Newport News, Virginia 1981 Awarded Doctor of Letters Degree from Tampa College, Tampa, Florida 1999