award-winning senior-level marketing professional with over 15 years of experience working with top media brands

ideated, developed and launched successful 360 marketing campaigns for more than 50 series, specials and media products

led marketing and event teams and overseen annual marketing budgets exceeding $40 million

played an integral role the complete rebranding of two media networks – tv land and spike tv – driving double-digit increases in viewership

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CORE COMPETENCIES

360 Marketing Campaign Management

Brand Strategy / Marketing

Media Planning / Strategy

Marketing Team Leadership

Digital / Social Media

Cross-functional Collaboration

Budget Management

Audience Activation / Growth

Sponsorships / Brand Partnerships

Media Agency Oversight

Special Events / Promotions

Integrated Marketing

CURRENT PROFESSIONAL EXPERIENCE

ViacomCBS (New York, NY) 2005—Present

Vice President, Brand Marketing and Events, Comedy Central, Paramount Network and TV Land 2018—Present

Vice President, Brand Marketing, Paramount Network and TV Land 2017—2018

Vice President, Brand Marketing, TV Land 2014—2017

Senior Director, Brand Marketing, TV Land 2009—2014

Director, Brand Marketing, TV Land 2007—2009

Senior Manager, Brand Marketing, TV Land 2005—2007

•Lead strategy, development and execution of multi-platform paid media campaigns, brand partnerships and events that build consumer awareness, drive audience growth and increase engagement for up to five series per year across Comedy Central, Paramount Network and TV Land.

•Oversee a $40 million annual marketing budget and manage six staff across brand marketing and events functions.

•Lead up to five major 360 strategic marketing campaigns per year, acting as a steward from concept to development to launch; also, actively The Daily Show with Trevor Noah as well as the critically acclaimed series, Younger.

•Own the relationship with media and experiential agencies, serving as the primary day-to-day liaison.

•Actively collaborate with senior-level counterparts from across the organization, including advertising sales, research, development, creative, distribution and digital/social teams.

Key Brand Marketing Contributions

•Selected to lead all aspects of marketing and experiential promotion for The Daily Show in a pivotal election year season.

•Played a key role on the team that rebranded Spike TV to Paramount Network; also spearheaded the rebranding of TV Land from classics to award-winning original programming, boosting viewership of women 25-54 by 50%.

•Launched Paramount Network’s first scripted comedy series, American Woman, which premiered as ad-supported cable’s highest-rated half hour scripted series launch.

•Transformed TV Land from an acquisition-based into a national multi-platform destination for original content, including the hit series Younger, driving consistent YoY increases in ratings.

•Achieved double- and triple-digit ratings increases among female audiences and a 46% increase in college graduates.

•Won the 2019 CYNOPSIS Award for best marketing campaign for a TV series.

Key Social Media and Experiential Contributions

•Served as a key member of the TV Land task force that launched the network’s first Facebook Live after-show, Getting Younger, reaching 500K fans weekly and garnering over 2MM video views on average.

•Created experiential/social activations, such as the Shorty Award for Social Good-nominated Binge Watch for a Cause, partnering with leading lifestyle brand Refinery 29 to drive sampling of Younger by leveraging their 1.6MM reach influencer network.

•Developed winning experiential and social marketing strategies that helped Younger become the #1 ad-supported cable comedy series for three consecutive years.

•Led Comedy Central to win Ad Week’s 2019 Experiential Brand of Year.

•Managed the production of 10-15 events per year, including trade, experiential, consumer and festivals (from Comicon to SWSX).

•Serve on the team that oversees multiple award-winning The Daily Show Twitter Library, winner of the Cannes Lion Grand Prize, five Promax awards, three Ad Week experiential awards, four Clios and a SXSW Spirit Award.

PREVIOUS PROFESSIONAL EXPERIENCE

Alloy Marketing and Promotions (Boston, MA) Senior Manager, Events and Promotions 2001—2005

HBO (New York, NY) 1995—2000

Manager, Brand Marketing and Promotions

Marketing Associate, Affiliate Marketing

EDUCATION

Lafayette College (Easton, PA) Bachelor of Arts in English

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