Sharath KumarAdaapa

Flat no *** A-Block Kalyan Patra Technopolis Besides NH-5 Near Bhimli Cross Junction Vemulavalasa, Anandapuram Mandal Vishakhapatanam-531163,Andhra Pradesh Cell: +91-824*******;998-***-**** adb3qg@r.postjobfree.com

https://www.linkedin.com/in/sharath-adapa-4a9ab8b/

Results-oriented Senior Management Executive offering cross-functional experience of over 21 Years in Business Development, Marketing ( Marcom, ATL, BTL, Rural),Event Management, PR, Key Account Management, Direct / Indirect Sales and Brand / Product Development,Strategic Planning,Profit centre operations,Project management (project monitoring & evaluation)with sound exposure to Retail, Telecom, Media, Consumer Durables, and IT Sector. Can be headhunted for spearheading the efforts across reputed organizations for Senior Leadership Role and to achieve management vision and goals in planned and stipulated time frame.

Career Synopsys

My work involves an all-round intellect blending leadership skills with sound business practices to achieve turn around growth and position in organization for long-term profitability & creating sophisticated sales model while heading Branches and catapulting them to Profit Centers / Business Ventures,Keeping Keen understanding of the market dynamics,(especially in two-tier and rural sectors), Involved in Franchisee/ Distributor/ Dealer / Retailer Management and Development. Responsibilities include planning & implementing integrated marketing solutions including product sourcing, pricing, range building, deciding on the company profit, product development, PR /Media management skills, strategic alliance partnerships, and client communication programs.

Core Competencies

Business Development Strategic Planning Sales Management (Trade Channels [Distributor, Retailers, Dealers, Whole Sellers], Corporate, Industrial, Franchisee, OEM ) Business to Business (B2B) Business to Consumer (B2C) Product & Brand Development (Product Launches, Event Management, Merchandising) Organic Business Growth Cross-functional Liaison Customer Satisfaction Customer Allegiance Team Management Marketing Management (Marketing Communications, ATL/BTL Activities, PR /Media Management) Training & Development Profit Center Operations Rural Marketing IT Service Sales Strategic Alliance

Professional Experience

Invictus Consulting (P) Limited:

SeniorVice President-Business Development(Sales)–Marketing–Ops-StrategicPlanning Jan’2010 to Till Date

Invictus Consulting (P) Limited is a startup IT /MARKETING /MANAGEMENT CONSULTING organization

-Specializes in business of providing custom application development and offshore software outsourcing services (specializing in ERP solutions )to its clients worldwide, with excellent project management skills (project monitoring & evaluation in terms of client needs increasing their productivity ).

-We also specialize in providing marketing ( brand )solutions(ATL.BTL, DIGITAL solutions, brand launch, and distribution strategies) to

our clients in Domains like EDUCATION, FMCG,HEALTHCARE,CHEMICALS,AUTO ANCILLARY,INFRASTRUCTURE..

-We also provide customized workshops to students of educational institutions in the management and engineering domain in subjects like marketing .personality development, leadership skills, soft skills.

1 Achieved a benchmark figure of 60 crores by 2018-19 year-end in turnover.

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2 Accomplished recruitment, training, negotiating terms of agreement, and managed ongoing relationship of over 20 alliance partners

3 Interacted with partners on identification of new alliance /partnership opportunities in the country, took ownership of boosting sales in assigned geographies with prime focus on preparation of solutions and business presentations, proposals and demonstration to clients; negotiate and book orders for standard deals.

4 Ensured maximum market penetration, leading turnaround management initiatives; ascertain product sales potential in new and existing markets in line with consumer preferences

Ogilvy & Mather (P) Limited:

State Head –Activations (Andhra Pradesh): Sept’2004 to Dec’09

Ogilvy & Mather is one of the largest marketing communications networks in the world, with 450+ offices in 120 countries. The agency services Fortune Global 500 companies including American Express, BAT, BP, Cisco, Coke, DuPont, Ford, Gillette, IBM, Johnson & Johnson, Kodak, Kraft, Lenovo, Mattel, Motorola, Nestlé, SAP, Unilever, and Yahoo.

Client Servicing & Project Execution

End to end project execution taken by our division involving marketing campaigns across AP (urban & rural) for clients like HLL, KODAK, ITC, CASTROL, MICO-BOSCH, and ZYDUS CADILLA.

Channel management

Channel, which includes all the 32 vendors across AP, training & motivating them to perform their tasks most cost-effectively.

Manpower management

Managed 20 direct employees & 500 indirect employees working under different projects

Logistics management

End to end responsibility of entire logistics & supply chain management of all the projects. Achievements

1Handled brands like Fair & Lovely, Lux, Vim, Wheel, Rin, Bru, Gold flake, Aten-h, and Active4t & brought them to reckoning in terms of sales no.s in a fiercely competitive market with excellent execution of marketing campaigns in rural & urban AP

2Devised innovative campaigns for Haywards-5000, Gold flake filter (small), Bru, Castrol Active 4t, which led to a major brand, recall for the respective brands among the target audience.

3Received best branch awards for executing projects like Lux Promo, ITC rural, HLL-Pracharini & Saraswathi projects Castrol -Ustaad Mahotsav, DGL-Bru-transition campaign.

4Brought 15 new vendors into the trade who went on to become the major support in handling big projects by continuous training & motivation.

Reliance Infocomm Limited:

Cluster Head – Nellore, AP: Aug’2002 to Aug’2004

Reliance Group, an offshoot of the Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among India’s top three private sector business houses in terms of net worth. Reliance Communications is India's largest private-sector information and communications company, with over

150 million subscribers. It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire Infocomm value chain

1Accountable for various activities of Channel Management, Training, Team Management, Sales and Marketing in Nellore and Prakasham Districts.

2Recruited channel partners like P.O.S, D.S.A, I.S.A in Kavali, Gudur, Sullurpet (Nellore district) & Chirala & Ongole

3Implemented channel incentive schemes during Sep and Oct 2003 which put Nellore on the top bracket of AP RIM Sales

4Initiated innovative marketing methods of mobile sales in collaboration with the channel like mobile OTC’s, which led to making huge inroads in Nellore & Ongole.

5Adjudged as the Top Performer of the month in AP circle in two consecutive months. 6Achieved a market share of 30% in mobile telephony in a year for RIM.

7Empowered the rural populace of Nellore & Prakasam with mobile telephony thru door to door marketing initiatives

VIP Industries Limited (Formerly - Blow Plast Limited):

Assistant Manager - Sales (Head Retail & Marketing) –AP: April ’1997 to July’2002

Established in 1971, VIP Industries Limited is the flagship company of the Dilip G Piramal Group. Since its inception, VIP luggage has sold over 60million pieces around the world and has today become an epic brand synonymous with the word “travel” in India. It is today the largest luggage brand in Asia and the second-largest manufacturer of molded luggage in the world. In the organized Indian luggage market

1Responsible for promotions, marketing, sales, inventory management, product launch, market survey, PR, client servicing in the Coastal Region of Andhra Pradesh

2Handled Institutional Sales with LIC, Government Offices, Pharmaceutical Companies, Public Sector Units(RAILWAYS, BHEL, VSP, HAL) and Consumer Durable companies (VIDEOCON, SAMSUNG, BPL)

3Launched Mantra and Lehar in AP and set up retail markets under the brand name of VIP Lounge and VIP World at different locations to enable Blow Plast Foray into organized retail markets.

Achievements

1Achieved Best Sales Person in all India for 2 consecutive years (1999-2000 & 2000-2001) and received the highest number of gold stars.

2Increased the revenue in Rayalaseema by 40% in molded and soft luggage segment. 3Spearheaded the market penetration of low-end economy product called Mantra and achieved 60%

growth in volume and 25% growth by value especially in rural Andhra hitherto unknown territory for branded luggage market (placed the brand in at least 2000 new villages with 30% below 5k pop strata).

4Increased the revenue in Coastal Andhra Pradesh from 15%to 55% within a year

5Recorded Andhra Pradesh as the highest revenue generating area in soft luggage segment in India

Bayer Diagnostics (I) Limited (Formerly Miles India Limited):

Diagnostic Specialist: July’1995 to March’1997

Manufactures of urine monitoring test strips, biochemistry kits, immune instruments and reagents, critical care instruments and reagents, hematology instruments and reagents. The company is presently merged to Bayer Diagnostics India Limited

1Active member of the sales team for selling blood and urine sugar testing strips also biochemistry analyzers

2Awarded Best Salesperson in 1994 - 1995 for selling the highest number of biochemistry analyzers. 3Strategically placed biochemistry analyzers in different towns in AP that resulted in a recurring

business of diagnostic kits.

Academia

Bachelors of Science

: Osmania University

: 1993

MBA (Marketing)

: Andhra University

: 1995

Personal Information

Date of Birth: 18th April 1973

Languages Known: English, Hindi, Telugu

Marital Status: Married

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