Marketer / Project Manager

ERIKA B ARCO

EXPERIENCE

*/**** – Present The Sage Group, onsite at YouTube San Bruno, CA

Product Marketing, YouTube TV

Develops and executes competitive product marketing campaigns to drive signups and acquire new users for YouTube TV

Manages campaign strategy, targeting, and positioning for app and desktop product upsell campaigns

Partners closely with the product marketing team to support product launches and development for YouTube TV and go to market strategies to drive growth and hit OKRs

Works cross functionally with Product, Engineering and UX teams to develop and optimize the internal marketing campaign platform and work on new functionality to drive user acquisition and engagement

Partners with the Google Behavioral Science team to drive CVR on evergreen campaigns (identifying value props and product positioning to resonate with our users based on consumer insights, iterating tests using Machine Learning)

Presents data on growth activities to cross functional teams on a weekly basis

Creates best practice toolkits and shares out quarterly learnings

Reports, tests and optimizes campaign performance 3/2017 – 5/2017 Uber San Francisco, CA

Creative Project Manager, UberEATS

Central owner for all marketing creative assets for UberEATS domestic and international markets

Defined the scope of projects including deliverables, timelines, milestones, resource needs and budgets for paid media, email and gift cards

Managed and prioritized incoming design requests from different departments and trafficked assets between teams, ensuring designers and copywriters are set up for success and meet deadlines

Managed workflows of internal staff, freelancers and direct outside agencies in a variety of cross disciplinary executions

Managed city specific web pages for global city launches for www.ubereats.com

Partnered with internal stakeholders to shepherd projects through launch 8/2015 – 12/2016 Gap Inc./Old Navy San Francisco, CA Email Marketing, Old Navy

Lead for email QA for daily US and Canada emails; ensured flawless and timely execution

Partnered with internal production and design team to ensure accurate delivery of email creative

Ensured all marketing emails provide the best, most intuitive customer experience

Reviewed creative against marketing strategy and provided effective, clear feedback to internal partners

Acted as a daily marketing liaison with Email Vendor, Exact Target

Partnered with CEM on email circulation approval and file management

Created monthly and quarterly email reports

Partnered with the digital marketing team to help support commercial events in the social, display, affiliates and search channels

Tracked, reported and analyzed email optimization tests (e.g. creative, drop time, and subject line tests) adb3nn@r.postjobfree.com

1435 FULTON STREET • SAN FRANCISCO, CA 94117 • 631-***-**** 4/2015 – 8/2015 Gap Inc./Banana Republic San Francisco, CA Web Project Manager, Banana Republic

Worked closely with the marketing and creative teams to successfully create and manage marketing campaigns in a fast paced and deadline driven environment

Utilized Gap Inc.’s content management tools to set up the build information for site refreshes

Worked with the online production team to help improve the overall site experience and provided necessary support to meet tight deadlines

Produced small-scale merchandise and promotion billboards, left navigations and division pages on the site, in addition to emails for Banana Republic North American from kick off to launch

Utilized Gap Inc.’s content management tools to set up the build information for site refreshes

Responsible for site, mobile and email testing - QA

Partnered with 3rd party vendors Exact Target and GlobalLink to deliver the files and documents needed to distribute marketing emails

6/2014 - 11/2014 Global Lives Project San Francisco, CA Development Project Manager Intern

Managed internal workflow to track progress of projects and share status

Owned donor relations and communications such as direct mail, email correspondence, donor recognition and social media communities

Utilized Salesforce to keep records of donor history and information

Provided administrative support to Associate Director

Owned the scope of projects, estimated labor costs and budget

Utilized Asana for project timeline and assignments 1/2014 - 5/2014 University of San Francisco San Francisco, CA Teacher Assistant/Office Manager

Reviewed and graded quizzes and reading reflections

Organized and scheduled office hours for students to discuss grades and help with understanding of course materials

Attended classes to asses student grades based on their oral presentations and provided additional support

Provided admin support to the professor for office organization and other various tasks EDUCATION

University of San Francisco, 2014 San Francisco, CA

B.A, International Studies with a concentration in Cultures, Societies and Values

Double minors in Anthropology and African Studies SKILLS

Fluent in Spanish and conversant in French

Strong project management skills in a fast paced environment

Excellent organizational and analytical skills

Attention to detail

Experience with Microsoft Office, Excel, Salesforce, Exact Target, GlobalLink, Asana, Google Docs, Smartsheet and JIRA

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