JOYCE PARENTE 646-***-**** adb3jm@r.postjobfree.com LIC

EXPERIENCE

Head of Marketing

Men’s Journal/Adventure Sports Network JUN 2019 to present MJ/ASN is a gateway to an iconic collection of adventure and action-sports brands that appeal to a powerhouse community of influential enthusiasts

§ Compose B2B network rationale and identify marketplace advantage including all go-to-market messaging

§ Expand brand value propositions: product suite, video franchises, category strategies, content licensing, etc. and deploy to stakeholders SVP Marketing Brand Partnerships

Whistle APR 2018 to MAR 2019

Whistle creates content for today’s generation by embracing their passions while appealing to their action-oriented mindset.

§ Maintain and communicate Gen-Z focused marketplace advantage based on proprietary research insights and deep industry knowledge

§ Actively pitch the brand’s value proposition to advertisers, oversee RFP process and post-sale execution

VP Marketing

Mandatory/Evolve Media JAN 2017 – APR 2018

Crave is a portfolio of sites that tap into the passion points of GenZ men: Gaming, Entertainment, Sports, Life+Style

§ Pivoted the sales team to a branded-content revenue strategy

§ Established/executed go-to-market “blueprint” for increased advertising industry awareness and consideration

Group Director, Global Corporate Partnerships

National Geographic JUL 2015 – JAN 2017

Managed the pre-sales ad sales marketing team and all RFP response including brand verticals and category presentations

§ Introduced current branded content ideation, deployment and pricing

§ Packaged and sold $1M+ deals across digital, linear, social Marketer At Large . . .

Complex Media • Nylon Media • East Village Radio

JUN 2013 – JUN 2015

Fulltime consultant tapped for my range of talents including video production, general presentations, bespoke sponsorship integrations, brand positioning SKILL SET

ü Brainchild

Invented the Men’s Health Urbanathlon: the

prototype for all subsequent obstacle-centric

races that are now ubiquitous

Ideated, sold, activated Rolling Stone Street to

Stage presented by Sprint, a mobile-first talent

search subsequently submitted by the agency

for a Cannes Lion

Set a Guinness Book of World Records first in

partnership with Toyota Highlander

ü Revenue Driver

Select million dollar plus cross-media branded

content, from pre-sale concept creation through

post-sale oversight—

§ Mini Countryman Find Your Adventure

§ Pennzoil The Roadie Diary

§ VW Alltrack Strange Terrains

§ Stella Artois Buy a Lady a Drink

§ Victory Motorcycles This Bike Will Rock

ü Video Video Video

Adept Producer—

§ Creative storyline treatments

§ Talent sourcing/negotiation

§ Location agreements/rights and clearances

§ On-set logistics; call sheets

§ Q&A development

§ Post-production monitoring

§ Client handholding

Ford Mustang Cheerios Mercedes GLA

Cole Haan Jaguar Verizon Honda Fit

Adidas USMC Bob Evans

—CONTINUED—

JOYCE PARENTE 646-***-**** adb3jm@r.postjobfree.com LIC EXPERIENCE

Associate Publisher Marketing

Rolling Stone NOV 2010 – MAY 2013

Ad sales marketing department head including all pre- and post-sales responsibilities, from RFPs to strat planning and budgeting

§ Packaged and sold $1M+ deals across digital, print and experiential

§ Sponsorship Sales: RA Rock Room at SxSW, Coachella and Lollapalooza, Rolling Stone LIVE at The Highline, etc. VP Brand Strategy

Narrative NOV 2009 – OCT 2010

Senior executive for a marketing, branding and advertising start up agency

§ Spearheaded and developed all marketing strategies for clients and shaped their “brand stories” to inspire consumer advocacy.

§ Actively pitched new business accounts to grow the company portfolio Associate Publisher Marketing

Men’s Health JUN 2005 – MAR 2009

Managed staff of 13 fulltime employees for ad sales services

§ Led the marketing team’s transition to fully integrated sales and marketing, encompassing print, digital and event sponsorships

§ Built the brand’s portfolio of signature programs, B2C and B2B Marketing Director

National Geographic Adventure JAN 2002 – MAY 2005

Transitioned the brand from a launch property to a full-fledged media option within the National Geographic media network including staff recruitment

§ Leveraged National Geographic’s enormous brand equity by partnering clients with events, appearances and in-book/online custom content

§ Established successful strategic partnership with Adventures in Travel Expo, a nationwide trade and consumer exposition

Earlier Career Stops Include . . .

q Marketing Director, The Source Enterprises

q Marketing Services Director, Wenner Media

q Promotion Manager, Playboy Enterprises

EDUCATION

Bard College

§ Awarded Bachelor of Arts Degree; Major: Literature and Creative Writing

§ Junior year abroad at The University of Kent, Canterbury, England New School For Social Research

§ Post-graduate work in Media Studies; Master of Arts candidate SKILL SET

ü Socialist

Spearheaded Complex x Chevy Trax Hidden

Gems: a “social swarm” in real time via 60

influencers each in New York and Chicago plus

accompanying 3-part video series

Hands-on experience monetizing social

platforms for the #1 social media brand in the

land: National Geographic

ü Mentor Motivator

Embrace my responsibility as a manager with an

emphasis on being a role model and advancing

junior staffs’ career paths

Supremely comfortable as a decision maker,

client liaison and devoted team motivator

ü Thought Leader

Deep savvy within youth popular culture, the

men’s market and emerging industry

juggernauts, e.g. eSports

Staunch advocate—and developer—of cause

marketing alignments for enhanced client

messaging

CURRENTLY IN MY CROSSHAIRS

§ Gen Z + Millennials

§ Creative Proprietary Research

§ Mobile OOH

TRAITS

§ A Work Ethic: You have it or you don’t

§ Competitive: My idea better win

§ All In, 24/7: Never not thinking

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