Marketing Communications Director with 18+ Years Experience

BREE GLENN

***** ******* **., #***, ****, MI ****5

248-***-**** adb2zs@r.postjobfree.com www.linkedin.com/in/breeglenn I’m an experienced public relations and marketing professional with more than 15 years of experience in nonprofit, corporate, and agency settings. I am skilled in public relations, marketing, media relations, social media, digital strategy, content development, internal communications, community relations, copywriting and editing, strategic planning, and corporate communications. I attended Oakland University in Rochester, Mich., graduating with departmental honors.

Experience

Digital Communications Manager August 2018 – Present Forgotten Harvest Oak Park, Mich.

Work closely with director of communications and vice president of development, in executing content strategy and plan; develop engaging digital content, including photo, video, infographics, polls, etc.

Identify and oversee implementation of new digital channels and functionality; serve as the organization’s resident expert on digital communications.

Manage technology platforms that support organization communications and engagement, including WordPress, Sprout Social, Mailchimp, and Constant Contact.

Develop metrics package for digital channels; translates data into easy-to-understand reports that can be communicated to the team and key internal stakeholders.

Use email marketing tools to develop creative and engaging communications templates that can grab attention of external and internal audiences.

Marketing Manager June 2014 – August 2018

Detroit Medical Center Detroit, Mich.

Work with system and leadership to plan and implement public relations and marketing activities that support service line growth and brand engagement at DMC Sinai-Grace Hospital.

Use effective storytelling and writing skills across multiple platforms to create engagement within the community, with key stakeholders and to entice usage among a targeted consumer base.

Effectively engage with the community and key stakeholders for the purpose of building and enhancing the brand in the market place and translating the vision and mission of the hospital.

Plan, implement and manage all day-to-day marketing and communications responsibilities, including coordination and management of events, seminars, screenings, hospital awareness week activities, tours and photography; working with HR and physician relations on internal newsletter creation and distribution; leadership messaging for internal events and external civic presentations; assisting Facilities and Operations on hospital wayfinding strategy; highlighting and managing the promotion of internal staff members and clinicians for social media, earned media and marketing campaign opportunities, etc. Account Executive January 2014 – June 2014

Marx Layne Farmington Hills, Mich.

Create content for the Marx Layne blog and manage agency social media accounts.

Coordinate public relations and social media initiatives on behalf of clients in the health care, restaurant, turnaround/risk management, religious, higher education, and nonprofit industries.

Content development and management for multiple social media profiles; as well as also monitoring, tracking and reporting media coverage and social media analytics for clients. Senior Account Executive May 2012 – January 2014 Weber Shandwick Birmingham, Mich.

Create content for the General Motors FastLane blog.

Serve as community manager for CLEAR Ultra Shea (Unilever).

Provide public relations support for GM, Bank of America and the W.K. Kellogg Foundation.

Generate press releases and various other marketing communications materials for clients.

Execute content strategy for PR Showroom: Public Relations Website for GM Dealers.

Creating and measuring important return on investment (ROI) metrics for client projects. PR, Marketing and Social Media Professional May 2010 – May 2012 Freelance/Contract Novi, Mich.

From 2010 - 2012, I served as contract- and/or freelance-based social media, project management, public relations and/or marketing lead for several Detroit area companies, including: MSLGROUP, Qualigence International and Allegis Group Services.

MSL Group: responsible for the project management of integrated digital design/development teams for projects including Website/microsite launches, online outreach, infographics, mobile marketing and social media.

Qualigence International: responsible for promoting Qualigence, the company's professional training and educational events - including The Recruitment Learning Conference [sister company of Qualigence], using various forms of social media; as well as website management, strategic planning and content creation/management for various e-communications.

Allegis Group Services: responsible for the creative development and implementation of branding by using social media strategy; as well as managed SEO, SEM and PPC campaigns and work with the marketing team, to determine the best go-to-market social media approaches. Director of Communications August 2007 – May 2010 Common Ground Bloomfield Hills, Mich.

Responsible for all communications efforts of the agency - including, but not limited to, media relations, community relations, advertising, social media, marketing, website content management, etc. Marketing & Public Relations Manager July 2004 – August 2007 DMC Receiving Hospital Detroit, Mich.

Responsible for media relations efforts of a major inner-city hospital

Assist with planning and execution of strategic marketing objectives Account Coordinator February 2004 – July 2004

Airfoil Public Relations Detroit, Mich.

Provide public relations support for local, national and international client accounts Staff Assistant June 2003 – February 2004

Seyferth Spaulding Tennyson Detroit, Mich.

Provide entry level public relations support for local and national client accounts PR and Development Coordinator September 2002 – June 2003 AIDS Partnership Michigan Detroit, Mich.

Solely responsible for public relations efforts for the agency

Assist with development efforts, including fund raising campaigns, database management, community relations and event planning

Assistant Account Executive August 2001 – September 2002 (Intern, from August 2001 - May 2002) AutoCom Public Relations Detroit, Mich.

Provide entry level public relations support for local, national and international client accounts Skills

Social Media Marketing Public Relations Internal Communications Digital Marketing Community Relations Writing Editing Content Development Email Marketing Collateral Development Strategic Planning Project Management Account Management Graphic Design Photography Education

Oakland University

May 2002 Bachelor of Arts in Communication

Graduated with Departmental Honors

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