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Social Media Digital Marketing

Location:
Fremont, CA
Posted:
February 29, 2020

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Resume:

KEVIN LIN

Fremont, CA ***** adb2gc@r.postjobfree.com 408-***-**** linkedin.com/in/kevinlinatt1337

Demand Generation Specialist

Driven and dynamic professional with experience in pipeline growth, accounts management, marketing strategy lifecycles, campaign execution, and new business development. Dedicated to optimizing performance, collaborating with marketing, sales, and operational teams to achieve goals. Lead quality assurance activities, including troubleshooting to improve multiple concurrent workflows with A/B testing, and utilizing results to resolve data, integration, and other marketing issues. Significant success in producing high-quality MQLs, translating into meaningful revenue. Extensive multi-channel marketing experience. Always on the cutting edge of latest trends and best practices in digital marketing, researching competitors to support development of digital strategies. Strong HTML and CRM integration experience. Proactive, analytical problem-solver. Leverage exceptional interpersonal skills to create meaningful, positive working relationships.

CORE PROFICIENCIES

Demand Generation Programs

Networking

Email Marketing Strategies

Analysis & Data Tracking

Account Management

Email Automation

Campaign Tracking & Correction

KPI Optimization

Prospecting & Lead Forecasting

Improvement Initiatives

Marketing Campaign Lifecycles

HTML & CSS

PROFESSIONAL EXPERIENCE

DEMAND GENERATION MANAGER Teknol Inc. 12/2018 to Present

Own digital marketing strategy from start to finish, executing comprehensive, multi-touch integrated demand generation programs to improve penetration and account acquisition.

Develop leads to drive new business, generating, nurturing, qualifying, and tracking same through development and launch of daily email campaigns, content marketing, SEO/SEM, webinars, and advertising and content syndication.

Create and monitor paid search, display, content syndication, digital media, and email marketing programs, implementing SendGrid to improve deliverability.

Analyze web traffic trends, reporting on conversion and campaign effectiveness, and developing A/B and multivariate testing to maximize traffic.

Manage a team of two (front-end developer and graphic designer) developing exciting and beautiful webpages, landing pages, social media ads, tradeshow materials, and other promotional content.

Actively network to cultivate relationships with outside reps, associations, and membership groups to increase revenue and brand impact, also serving as face of the company for tradeshows.

Selected contributions:

Grew client base from 0 to 150+ schools during product launch since March 2019.

Led implementation of a customized CRM to streamline sales, customer support, and marketing activities.

Managed Facebook ad campaigns achieving an average $0.54 per link click and a relevance score of 8.

Worked with National Afterschool Association to manage and optimize landing page, providing targeted magazine, box, and social media ads, sponsored social media content, resulting in a 33.88% open rate with 21772 emails sent and a 294 click count.

Increased app user and website visitors’ ratings, successfully maintaining above a four-star score.

Developed multiple landing pages with an average click-through rate of 14%, optimizing landing page metrics through performance of A/B testing to increase CTR to 20%.

OPERATIONS MANAGER BioGrp Technology 08/2018 to 12/2018

Directed all facets of start-up operations for new division, developing business and marketing strategies, managing sales lifecycles, cultivating meaningful working relationships with potential customers, driving new business, sourcing best manufacturers, and overseeing fulfillment and retention, continuously meeting distribution goals.

Proactively performed SWOT analysis to identify and correct gaps in processes.

Attended trade shows and other industry events, traveling overseas to present promotional materials, increase brand awareness, and open new revenue streams.

Selected contributions:

Delivered significant revenue increases with an average result in $100K of monthly sales by securing four distributor partnerships within five months.

Increased product offerings to improve positioning, distributor network, and overall market share.

BUSINESS DEVELOPER, KEY ACCOUNTS Linvox Corporation 07/2016 to 07/2017

Drove business development, leading strategies to target specific industries and consumer groups, also expertly managing key accounts and actively prospecting leads via email marketing campaigns.

Analyzed vendors to determine best option for company, negotiating prices and generating contracts.

Successfully secured partnerships with outside sales reps to promote company offerings.

Engaged in recruitment, hiring, and onboarding to develop high-performance teams from top talent.

Selected contributions:

Achieved an average monthly sales result of $9K within first six months of tenure.

Drove growth of e-commerce sales, developing and implementing an Amazon business account and creating a buy-box and product listing page.

Improved sales results by developing a standardized sales sheet for new hires, improving sales knowledge and driving consensus in best practices.

BUSINESS DEVELOPMENT MANAGER eHomefood 01/2016 to 06/2017

Executed detailed research of competitors and trends to identify new products and services within food delivery, also utilizing social media sites to classify customer requirements and shape marketing strategy development.

Led development of cell phone app for users to facilitate selection of chefs and home food delivery services, collaborating with chefs on product promotions, recipes, and meal planning.

Developed sales objectives, guiding a team of six through all daily activities to meet set goals.

Selected contributions:

Continuously identified opportunities to reduce operational costs through analysis of KPIs and metrics, recommending various process enhancements.

Supported individual development, mentoring team members to correct skills gaps.

PRODUCT MARKETING ASSOCIATE GooCue 01/2015 to 10/2015

Managed a team of five professionals in the development of an app and webpage.

Directed development of marketing strategies to reflect trends, collaborating with marketing and communications teams to deliver improvements to design, production, and standardization of marketing materials.

Implemented tracking for Google Analytics, Facebook Pixel, and Google Tags to improve results.

Analyzed existing marketing programs to identify gaps and confirm compliance with corporate objectives.

Generated records to track performance of products and improve future decision-making.

Selected contributions:

Successfully delivered 850+ downloads and an average rating of four-stars, publishing Android apps on Play and Amazon app stores.

Increased website traffic by 35% including over 300 combined Facebook and YouTube views, serving on R&D team to restructure corporate website.

EDUCATION

Bachelor of Arts in Economics, 2015

University of California Merced, Merced, CA



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